If you want to have a successful teleseminar or webinar, it’s helpful to understand what mistakes are commonly made that cause them to be less successful than they should have been. By knowing the mistakes others have made, you can learn and avoid making the same mistakes.
If You Fail To Plan, You Plan To Fail
Know what you’re going to talk about, have some notes written down so that you can make sure you cover all of the points you want to cover. Refresh yourself about the topic you want to talk about, so that you know it inside and out, as work out how you want to deliver this information so that it resonates with your audience.
Not Putting your Audience First
Always remember that everything you do in business is really all about your audience and not you. Your audience aren’t really interested in some long winded background story as much as they are interested in hearing about something about learning what can make them do something better, know more, make more, or whatever the problem is that you’re solving.
Not Testing Out the Software
Nowadays most people are familiar with lots of different software platforms and this leads people to think that they can easily understand something new. I’ve done this myself, but it’s always easier to learn in advance of your live teleseminar, webinar, etc… as learning on the job so to speak will distract you and you will not engage your audience as you should.
You’ll want to practice a couple of times so that you can get the timing right and not miss anything. Even though you don’t want to sound like you’re reading a script during the teleseminar, going through it as naturally as possible will help make you feel more comfortable.
Not Allowing Questions
Engagement is the most important part of a live event, and if you don’t allow questions you’re not giving the audience the engagement that they’ll want. This could prove to be a big mistake if people leave your event more confused and with unanswered questions.
Not Balancing Promotion with Valuable Content
You have no doubt attended a teleseminar or webinar that is solely focused on selling or promotion, did it work or did it turn you off? Don’t make your entire teleseminar a long infomercial. Offer real value to the attendees that make them trust you more and want to know more about you instead.
Not Providing a Call To Action
While you don’t want to overly promote, it is a mistake not to include a call to action. Buy, share, review… whatever it is that you want the audience to do, ask them to do it and a percentage of them will follow through and do it.
Not Following Up
When the actual event is over is when the real magic happens, if you follow up and continue the engagement started by your teleseminar. If you don’t follow up, you’re missing out on a huge opportunity.
If you avoid making these mistakes, you’re sure to have a more successful teleseminar. Don’t try to reinvent the wheel; instead let those who have gone before you show you the way. Avoid these mistakes by learning about them.