Every single business should have a blog incorporated within its main business website, this isn’t a luxury it’s actually a necessity if you want to attract traffic to your website and generate more leads and sell more products and services. Let me put this another way, if you don’t have a blog incorporated within your website you are losing sales to those competitors of yours that do have.
Posting articles to your blog is the single most important part of your content marketing strategy. The content from each blog post will be indexed by the search engines and will attract, inform, engage and compel your audience to act, helping you to achieve your goals. To achieve the best results from each blog post it’s important to consider all the factors that go into making a result achieving blog post.
Know Your Audience
You cannot engage anyone with your writing if you don’t know who your audience is. Who are you writing the blog posts for? Even though the search engines might index your blog post, you’re not writing for them your writing it for people. If you know who your intended audience is, you can write better blog posts that interest them, solve their problems and engage them much, much better.
Know Your Purpose
What is the purpose of the blog post? Is it to solve a problem of your audience? Is it to show how your product or service solves problems? Is it an education blog post to teach your audience about your products or services? Whatever the purpose of your blog post, it should remain the main focus of your blog post, which means that you shouldn’t water it down by trying to have more than one purpose.
Add Real Value
A reader of your blog post, should feel like they have accomplished something when they have finished reading your blog post. They should feel more educated, more knowledgeable and more informed than before they started to read your post, remember the golden rule, it’s not about you, and it’s all about them.
Include a Visual Element
Every single blog post should include at least one image that compliments the topic you are writing about. You can include other images and videos, the important thing is that some form of visual content is included that will engage your audience. For example, if your blog post is a tutorial, having video and images to back up the “how to” aspects will reinforce what you say and make it even better.
Include a Call to Action
Never write a blog post without including a call to action (CTA), if you know your purpose the CTA should be a simple addition to the blog post. If you don’t ask your audience to do something, they’ll do nothing and all you will end up doing is writing content, the marketing part of content marketing will never be achieved.
Integrate Social Media
Your blog should make it really easy for your readers to be able to share your blog post with their friends and connections by using the social media links on your blog post. In addition, you should always share every single blog post with relevant social media accounts and groups. Don’t just post a link either using an automated system as the results are always poor, instead post a description, and ask for people to go read it, and ask for comments in other words, be social.
Send It To Your Email List
Every blog post you make should also be sent to your relevant email lists as a reminder to go read your blog. Ask your list to share your blog post with others. It’s a great way to get others involved in promoting an important post and it helps build your community.
Once you start blogging you need to stick to your schedule, if you decide to blog daily, twice weekly, twice monthly, etc… it’s important that you stick to is because your audience will get to know your schedule and will expect to be engaged with new fresh content. How often should you blog? As often as you reasonably can bearing in mind all of your other work and life commitments.
How Long Should a Blog Post Be?
A blog post should be focused on one single topic and it needs to be just long enough to cover that topic, to answer that question, to solve that problem and not a word longer. If you can do this in two hundred words, your blog post should be that long if it needs to be 600 or a 1000 words that is the length it should be.
The days of throwing up articles packed with keyword rich content are over. Nowadays, readers expect to get value out of blog posts. You should still include keywords, but realize that it’s going to take more than keywords to get readers to stick around and read what you have to say and do what you want them to do. In addition, some readers (not as many as previously) want to converse about the blog post, by allowing comments on your posts you can create discussions, and you’ll create more opportunity for more people to see your blog post and act on the Call to Action.