Just like blogging when you start video marketing it’s important to use lots of different types of videos in your video marketing mix. You want your target audience to be excited about tuning into your videos because they know it well be well made, original, understandable and not always exactly the same.

Here are twelve types of videos for video marketing to keep your audience interested and engaged.

Expert Interviews

You can use video to capture interviews you conduct with experts and influencers in your field. People love listening to those that they know to be movers and shakers, don’t be worried about asking people to let you interview them. You’ll be amazed at how many people will jump at the chance to be interviewed.

Demonstration Videos

If you want to show someone how to do something, video cannot be beaten. It doesn’t matter if it’s technical or gardening, or something else entirely; people enjoy looking up videos on YouTube to find out, how to do things and solve problems.

Talking Head Videos

This is the most common form of video and you should do some of these, simply because people want to see your face and get to know you. Looking them in the eye and feeling as if you are talking directly to them is something that your audience will enjoy and respond to.

Live Events

You can record live events such as Google Hangouts and encourage your audience to ask questions of you live. Then you can post them later as videos. Not only will you get viewers live, but you’ll also get viewers later when you post the recording and don’t forget Google Hangouts are automatically recorded to YouTube, making it even easier.

Slide Shows with Voice-Over

Another type of video that works extremely well is to create a slide show of images, or using PowerPoint and a voice-over explaining what the viewer is looking at, this is perhaps one of the most powerful types of video content.

How to Videos

A great way to start doing videos is to tell people how to do something. This is an awesome way to repurpose some of your former blog posts that might say how to do something, too.

Video Tips Series

Another really good thing to do with videos is to make a list of 10 tips, or 8 tips, and go through them really fast. You can then expand by making each tip one longer video in a series of videos

Sales Videos

These videos don’t go on YouTube but instead are made for landing pages and sales pages. They are also sometimes longer than other types of videos and use all the same conversion words, terms, and ideas that a well-crafted sales page uses.

Book Tour Video

If you’ve published a book, you can go through and show people what they’re getting when they purchase your book. This can also work with talking about a membership website, a course, or something else that can benefit from further explanation.

Testimonial Videos

Although the shine has gone off of these of late with the number of fake testimonials being marketing, nothing beats a testimonial video especially if you can link it through to the actual person giving you the testimonial. Asking your customers to provide a testimonial video can be scary, but once you start, it brings each testimonial to life in a new engaging way.

Review Videos

You can make review videos on products, on websites, tools and almost anything of interest to your audience that will get a lot of views on and off your website. People want to know what you think, and it’s important to let them know.

Explainer Videos

You’ve seen these videos with the hand drawing while a voice-over takes place, explaining stats, data, and more? These are very popular and an excellent way to get more viewers and explain difficult concepts.

These types of videos are the types you should consider adding to your video marketing mix they really will boast your content marketing efforts. Having a variety of different types of videos will keep your viewers interested and build your audience.

12 Types of Video Marketing
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