Content Marketing

How to Create an Appropriate Mix of Long and Short Form Content in Your Content Plan

When you develop your content marketing plan, it’s important to add in both long-form and short-form content to your content plan. After all, you want a good mix of content that educates, informs, engages, and inspires action. The only way to do that is to ensure that you have a great mix of different lengths of content so that you give your audience enough information to make good choices based

How to Proofread Your Content

There are several different ways to proofread your content in order to correct those errors we all make and to try and make it as error free as possible. But before we begin it’s best if you have to understand the principles behind proofing, and in particular, the difference between editing and proofreading. Editing Many writers rush through their work, trying to get all their ideas down in a hurry.

Is Your Content Complete?

In an effort to complete work such as blog posts, special reports and more, it is easy to rush to the end, only to discover you’ve left out something important. How can you tell if your content is really complete? What follows are a few suggestions. 1. Keywords Ensure you use at least two or three keywords or keyphrases related to your niche whenever you create content. Include one keyword

Editing Tools for Error Free Content

Content is king online, for both informational and promotional purposes. With so much competition online, you need to create better content than ever before. Fortunately, there are a number of tools that can help. Microsoft Word This should be your starting point for all your content. Use the spell checker and grammar check to produce writing that is as close to error-free as possible. However, in terms of grammar, Word

Simple Strategies for Creating Stronger Content

There are a numerous ways to create stronger content without spending endless hours or being a writing genius… Create Fresh, Original and Interesting Content Your content will stand out if it is fresh, original and written in your own strong voice. Think of yourself as an expert with a great deal to offer your target audience, based on your years of experience in your niche or industry. Your content will

Errors to Watch For When Editing Your Content

There are a number of errors to watch out for when it comes to editing your content, content marketing is or should be the cornerstone of any online business. But with so much competition in most industries, it is essential to offer the best content possible content, which means proofreading it carefully. Here are some of the main areas to watch out for. Spelling Check spelling, and in particular the

Plagiarism – Ensuring Your Content Is Unique

Plagiarism is a growing problem on the internet, especially with everyone wanting more and more content for websites, emails and social media marketing. Content marketing rules, meaning there is a great deal of demand for fresh content for websites, blogs, emails, videos and of course social media. This invariably leads certain people to try to cut corners by copying and pasting articles that they see online and trying to pass

Taking Advantage of Collaborative Content to Attract Buyers

There are a number of ways to make the most of collaborative content in order to attract more people that want to buy something from you,  rather than browsers and tire kickers that so many people seem to spend their time attracting. What Is Collaborative Content? Collaborative content can be defined as two or more people or businesses working together to create content that will appeal to both of their

Tips to Evaluate Your Content Marketing Results

There are a number of ways to evaluate your content marketing results to determine which content is most successful. Once you have this information, you can use it to plan your editorial calendar and the future content you wish to publish. Check Your Traffic Logs Check your traffic logs to see which pages are your most popular content. The answer might be surprising. You never know what’s going to resonate

Content Formats for Killer Engagement

Content marketing is not just about publishing massive amounts of content,  it is about getting your audience to engage with that content. Through engagement, search engines and social media sites get the message that your content is worth paying attention to, which means higher relevance scores and more free traffic. It can vary slightly from niche to niche, but in general, there are a number of content formats that are


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