Content Marketing

How to Create the Right Content for Your Business Needs

There are so many different types of content available to the content marketer today that it can be confusing to understand how to create the right content for each specific need. In most cases you need content for education, engagement, and inspiration in all aspects of your business. The best way to create the right content is to know what the various forms of content are, plus what your goals

The Biggest Mistake That Most Blog Owners Make

What’s the biggest mistake that most new blog owners make? What is it that ensures that the majority of blogs won’t be successful? That they won’t grow to become the next Four Hour Blog or the next Smart Passive Income? There are plenty of answers of course but I think I have a good idea what the biggest culprit of all is. And that is that they set out with

Your Content Has To have a Purpose

Content is often considered an online business owner’s primary resource. It drives traffic. It helps make a sale. It provides authority, credibility and liking, which are all buying triggers. It also helps you market your business. Unfortunately, many business owners create their content without any direction or purpose in mind. They may create fantastic content. Yet if it’s missing a purpose, it’s missing an opportunity. So what do you want

What Is Clickbaiting?

According to the Urban Dictionary, the term “clickbait” is more than just a headline. It describes content that is misleading in nature, designed only for generating online advertising revenue. The people who use clickbait often try to pique your curiosity in a way that causes you to click on and read the article in question, which is then surrounded by and interrupted by numerous ads. Misleading Headlines You can recognize

Tips for Writing Actionable Title Tags

A title tag is used by search engines and individuals as information to know what is on that particular page. They usually appear in the tab on your browser when you go to the site in question. In addition they are used as anchor text when you share them on social media and in the search results. To create awesome actionable title tags, follow these tips. Install a Good Plugin

Is There Such a Thing as Acceptable Errors When Writing Business Content?

The short answer is yes. The reason is that no one is perfect. There is no contract, no article, no information that you can’t find a mistake in if you look hard enough. Plus, some “mistakes” are in the eye of the beholder. Grammar Police be damned; mistakes happen, and sometimes they’re on purpose to make a point. However, the fact that it’s okay to make mistakes doesn’t mean you

How to Get Clicks without Using Click-Bait Phrases

You’ve seen them used on even major news websites. Hyperbolic headlines and titles seem to have become the norm. But, most people express displeasure about it and due to the high usage these types of headlines are getting, people are starting to become blind to them. Thankfully, you can get clicks without using clickbaiting phrases. In fact, you’ll even build up more of that know, like, trust factor you need.

Common Spelling and Grammar Errors That Make You Look Unprofessional

Spelling and grammar are important factors that can help show that you’re intelligent. Or if you’re not careful, they can backfire and make you look unprofessional. No one is saying that you have to be perfect. Certainly, in copywriting and in blogging, perfection is neither needed nor wanted. But, there are some spelling and grammar errors that stand out as ones that you should avoid at all costs. Your and

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