Content Marketing

What Is Clickbaiting?

According to the Urban Dictionary, the term “clickbait” is more than just a headline. It describes content that is misleading in nature, designed only for generating online advertising revenue. The people who use clickbait often try to pique your curiosity in a way that causes you to click on and read the article in question, which is then surrounded by and interrupted by numerous ads. Misleading Headlines You can recognize

Tips for Writing Actionable Title Tags

A title tag is used by search engines and individuals as information to know what is on that particular page. They usually appear in the tab on your browser when you go to the site in question. In addition they are used as anchor text when you share them on social media and in the search results. To create awesome actionable title tags, follow these tips. Install a Good Plugin

Is There Such a Thing as Acceptable Errors When Writing Business Content?

The short answer is yes. The reason is that no one is perfect. There is no contract, no article, no information that you can’t find a mistake in if you look hard enough. Plus, some “mistakes” are in the eye of the beholder. Grammar Police be damned; mistakes happen, and sometimes they’re on purpose to make a point. However, the fact that it’s okay to make mistakes doesn’t mean you

How to Get Clicks without Using Click-Bait Phrases

You’ve seen them used on even major news websites. Hyperbolic headlines and titles seem to have become the norm. But, most people express displeasure about it and due to the high usage these types of headlines are getting, people are starting to become blind to them. Thankfully, you can get clicks without using clickbaiting phrases. In fact, you’ll even build up more of that know, like, trust factor you need.

Common Spelling and Grammar Errors That Make You Look Unprofessional

Spelling and grammar are important factors that can help show that you’re intelligent. Or if you’re not careful, they can backfire and make you look unprofessional. No one is saying that you have to be perfect. Certainly, in copywriting and in blogging, perfection is neither needed nor wanted. But, there are some spelling and grammar errors that stand out as ones that you should avoid at all costs. Your and

Creating a Productive Writing Environment

Writing is difficult, especially if you have to create consistently good content for content marketing for example. Anyone that says otherwise isn’t telling the truth, or they’re not a writer. It can be even more difficult when you own your own business. You probably have a number of distractions, tasks and responsibilities. One of the best ways to make writing content for your business just a little bit easier is

How to Get Over Writer’s Block

Writer’s block happens to everyone. When you’re trying to create content for your website it can be extremely frustrating. Not to worry. Writer’s block will pass. Here are a few simple strategies to work through writer’s block and get back to being productive. Many times writer’s block is caused by a lack of motivation. You may simply not feel like writing. The best way to manage this type of writer’s

Tips and Ideas to Repurpose and Reuse Your Content

You should think of content is an investment that works for you over and over again within your content marketing campaigns. You obviously spend a lot of time writing it. You probably also spend a lot of time planning and researching it. It makes good business sense to make the most of your investment. When you repurpose and reuse your content, you maximize your return. Here are five tips and

How to Get More Audience Interaction

Reader interaction accomplishes many things for a website. It helps add user generated content. It also helps pull in more readers. People want to participate and see what everyone’s talking about. However, getting reader interaction isn’t always easy. Here are a few tried and true strategies for getting more interaction on your articles and blogs. Ask for it One of the best ways to get more interaction is to ask


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