Content Marketing

Ten Mistakes Businesses Make When Implementing a Content Strategy

Creating and publishing content that your audience will not only enjoy, seek to read and will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. You Didn’t Plan Ahead For content marketing of any type to work, you need to have a plan in place. You

The Content Intelligence Assessment You Should Do

Content intelligence is concerned with the data that content produces, for example, clicks, views, responses and so forth. To analyze how well the content that you’re promoting is working, you’ll need to look at your numbers thoroughly. As you study the numbers you’ll discover a lot of information about what other types of content you should publish, why you should publish it, and how it impacts your audience. Let’s look

How to Set Up Your Own Affiliate Marketing Blog

Setting up a affiliate marketing blog is a great way to build up your reputation and trust with your audience so that they’ll try the products you recommend. Affiliate marketing is simply a way to use word-of-mouth or referral marketing to market products. You place a link to the product on your blog, and if someone buys the product using your link, you’ll get a commission. In addition, a blog

How to Manage the Creative Process

The best way to manage anything is to create a systems and procedures. When you systemize all the processes that need to be completed to complete a task, you’ll feel yourself up to be even more creative. Some people balk at the idea of systemizing anything creative but the truth is, it will make a huge impact on your work if you do so. Use a Project Management System Nothing

Telling Your Brand Story Successfully

If you want to keep your visitors coming back to your website and other online real estate locations, such as your social media channels, then you need to make them like you. One way to get people to like you is to let them in on your reasons for being. But, to tell your brand story successfully you need to do it with your audience in mind. Your audience care

How to Develop Strong Content

Developing strong content the educates and slowly pushes prospects along your sales funnel, is an important part of digital marketing. Your online content marketing strategy is imperative if you want to be successful. The first thing to do is determine what your goal is for any one piece of content. It might be to get more leads, to move prospects through your funnel, or something else entirely the point is,

Nine Inbound Marketing Techniques That Get Results

The entire point of inbound marketing is to attract, engage and delight your audience so that you create more and more customers with a larger lifetime value. The lifetime value of one customer is equal to the amount of each product in your product funnel. Some of your customers will end up buying everything you have and some will buy just one or two. You can use analytics to come

How to Provide Real Value to Customers with Content

One of the reasons you create content, other than for search engines, is to satisfy your target audience. In fact, all content should be created with the idea that it should be valuable to your audience or best customers first and foremost. If it doesn’t provide value of some sort to this group of people, then it shouldn’t be created or published. The days of content for content’s sake are

How to Create the Right Content for Your Business Needs

There are so many different types of content available to the content marketer today that it can be confusing to understand how to create the right content for each specific need. In most cases you need content for education, engagement, and inspiration in all aspects of your business. The best way to create the right content is to know what the various forms of content are, plus what your goals

The Biggest Mistake That Most Blog Owners Make

What’s the biggest mistake that most new blog owners make? What is it that ensures that the majority of blogs won’t be successful? That they won’t grow to become the next Four Hour Blog or the next Smart Passive Income? There are plenty of answers of course but I think I have a good idea what the biggest culprit of all is. And that is that they set out with

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