Content Marketing

Plagiarism – Ensuring Your Content Is Unique

Plagiarism is a growing problem on the internet, especially with everyone wanting more and more content for websites, emails and social media marketing. Content marketing rules, meaning there is a great deal of demand for fresh content for websites, blogs, emails, videos and of course social media. This invariably leads certain people to try to cut corners by copying and pasting articles that they see online and trying to pass

Taking Advantage of Collaborative Content to Attract Buyers

There are a number of ways to make the most of collaborative content in order to attract more people that want to buy something from you,  rather than browsers and tire kickers that so many people seem to spend their time attracting. What Is Collaborative Content? Collaborative content can be defined as two or more people or businesses working together to create content that will appeal to both of their

Tips to Evaluate Your Content Marketing Results

There are a number of ways to evaluate your content marketing results to determine which content is most successful. Once you have this information, you can use it to plan your editorial calendar and the future content you wish to publish. Check Your Traffic Logs Check your traffic logs to see which pages are your most popular content. The answer might be surprising. You never know what’s going to resonate

Content Formats for Killer Engagement

Content marketing is not just about publishing massive amounts of content,  it is about getting your audience to engage with that content. Through engagement, search engines and social media sites get the message that your content is worth paying attention to, which means higher relevance scores and more free traffic. It can vary slightly from niche to niche, but in general, there are a number of content formats that are

Content Marketing Must Haves for a Successful Business

Over the years I’ve somehow become known as a content marketing expert, ranked by some in the top ten in the world… so let me share a few things… There are a number of things every successful content marketer has in order to start and grow a profitable business.t An Effective Content Marketing Plan Far too many people start websites or blogs without any sort of plan. Blogging has made

How to Build Trust with Your Audience and Prospects And Why Your Business Cannot Survive without It

There are a number of ways to build trust with your audience and prospects. Learning these methods can make all the difference between success and failure online. Why Is Trust Important? Trust is the foundation of most business dealings and is essential if you want to turn browsers into buyers. Trust can also turn those buyers into loyal brand advocates who will sing your praises online and drum up even

It’s Okay to Talk to Yourself

When you are first starting out online, it can be frustrating if you aren’t getting a lot of traffic to your site, or interaction at the social networks. Some business owners get really frustrated and are tempted to give up because they feel as if they are talking to themselves and no one cares what they have to say. But the secret to any online growth is patience, and publishing

Content Outsourcing Tips

Content marketing is one of the most important skills you can master online, if you think about  it content drives subscribers and sales and helps build your brand. The trouble is, you need a lot of content to build and maintain a successful website or blog. This being the case, there are various methods smart business owners use to get the content they need to keep growing their business strategically.

Integrating Your Customers and Audience into Your Content Marketing Efforts

Producing content that will resonate with your target audience and customers is part art, part science. Every business needs content, but it can be tough to keep coming up with winning content all the time. One way to make sure you are on the right track most of the time is to plan your content around your target audience and customers whenever possible. When you first went into business, you

Website Design That Improves Your Customer Experience

Almost all business now have websites and those savvy business owners with successful websites understand that having just a website or a blog just isn’t enough nowadays. You have to have a website that also improves your customer experience and makes them want to come back time and again for more. Most business owners are primarily interested in generating sales as sales drive everything, this tends to mean that most

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