One of the first steps in creating an effective marketing strategy is to choose the right brand image for your business. It doesn’t matter if your business is large or small; branding is an important part of advertising and marketing your business. Your brand is the way other people identify your business. It needs to denote your values, identity, and the type of customers you want to work with.

Define Your Brand

The very first thing you need to do is look at your products, services, and the customers you want to work with to help you express your branding. This branding information should be used to promote your business to your ideal audience. The best course of action is to find the emotions in your brand that matter to your audience.

Determine Your Business’s Value

One way to build your branding image is to think of your brand as a human being. What individual characteristics make up your business? Put values on your business that you put on yourself if they’ll attract your audience.

Know What Your Business Stands For

Get some paper and write down what your business believes in. Write down your business’s purpose and how your brand does something that means something to your audience. What is the defining thing that your business does? It doesn’t make widgets and it doesn’t do transcription. It solves problems such as making it easier to get noodles out of a pot of boiling water, or it saves time.

Work on Building Long-Term Relationships

One way to come to the right branding image for your business is to get to know your customers more. Your audience knows what they want, and the more you can get to know them and their values, the better you’ll be at creating the right brand image.

Find Your Voice

Just like people, a business has a voice. It speaks to its audience and customers with a specific tone. The tone you speak to your audience with should remain consistent regardless of the channels you’re using to communicate with them.

Create Key Messaging

It’s important to have specific messaging developed that you can use again and again. But say it differently each time. There are many ways to say the same thing to your audience using different terms and examples. You can use email messages, blog posts, videos, and more. Use a variety to ensure that you get the message out.

Be Unique to Your Business

You don’t want to copy and be like every other business out there. Of course, there are certain norms that your audience will expect, but you want to stand out and be different. Differentiating yourself from your audience will make you stand out from the crowd.

Stand for Something You Believe In

One thing that’s great about having a small business that focuses on an audience is that you don’t have to worry about the type of bureaucracy that a huge business deals with. You can stand for something big and awesome that your audience will relate to.

Never Dilute Your Brand Positioning

Keeping your brand distinctive is an important part of creating your brand image. Don’t allow outside pressures to cause you to dilute your brand’s voice.

Today, branding is more than a logo. It’s more than the image you put on your banner on your website. It’s a feeling that your audience and customers take with them from the moment they view your marketing materials.

Choosing the Right Brand Image
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

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I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.