If you want to be an SME, subject matter expert, then you need to know what being an SME means. An SME knows a lot about one topic in one niche. They know their topic inside out. They probably dream about it, talk about it all the time, and anytime anyone has a question about it, they answer them. So, what are the characteristics of an SME?

They Know Who They Are

Most SMEs are very sure of themselves and they know their own mind. They know what they’ve learned, and have seen and memorized the data. Plus they keep studying the data to get to know more, but they always maintain their core personality and who they are.

They Push Through Their Comfort Zones

A true SME is not afraid to get in front of people and talk about their area of expertise. They might get nervous, but they know that pushing through comfort zones is the way to get to their destination.

They Know Their Audience

SMEs always keep studying their audience, including their subject. The reason is that often topics and niches change with the audience. For example, the way corporations market to their audience has changed dramatically as the audience has become more digitally aware.

They Are Committed

Nothing can change their goal; even the brightest of the brightest shiny objects won’t detract them from learning as much as they can about their subject. They know what they want and are committed to it for life.

They Are Passionate

They really love their niche. They love the people who love their niche. They feel real joy whenever they’re learning about the topic and subject because it’s what they really want to do, and nothing can make them want something else.

They Help Others Freely

They are not selfish with the information that they know. They help others with advice and information freely. They answer questions on social media, in blog posts, and in other published works, and they love to answer questions and talk about their topic with them.

They Stay within Their Niche

They do not accidentally or on purpose move away from their niche if it’s not dying. They know how to stick right within their topic and aren’t distracted away from anything, because they love it.

They Know the Language of Their Niche

An SME knows all the jargon used within their niche, but they also know when (and when not) to use it. They know the inside language as well as the right language to use for each audience when talking about their niche.

Subject matter experts have taken the time to really get to know their topic. They dig deeper than most people when it comes to the topic. They write about it. They discuss it. They even create new information within the niche.

Characteristics of a Subject Matter Expert
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.