I’ve worked for years as a solopreneur and what most people fail to realize is that as a solopreneur you’re in a great spot to really build a brand you can be proud of. You can really narrow down your niche, become a real power player within your niche, and make your mark if you take the time to focus on branding. The best way to do that is to understand exactly what branding is and know what image you want to project, then craft a plan of action to do it.

Oh and for those that are wondering if this is really possible, as I said I’m a solopreneur, what you might not realize is that within my niche I’m ranked within the top ten content marketing influencers in the world. I rank within the top one hundred for other things such as social media marketing, conversion optimization, etc.… my point however is that it’s definitely possible to become one of the sought out experts in your niche. Here are a few tips.

Define Your Brand

Identify the space in the market that your products or services occupy. Determine the emotional as well as rational needs and issues that your customers have. What problems do you solve, and how can that be defined emotionally?

Understand Your Value

It’s imperative that you know what value you bring to your customers’ lives in terms of how your products and services affect them. When you think in terms of value, think of the emotional aspects of how your product or service helps your customers. For example, do you offer time, freedom, or something else to your audience?

Put Yourself in Your Customers’ Shoes

The best way to develop a winning branding strategy is to put yourself in your customers’ shoes. You need to be able to understand them enough to think like them, so that you can develop messages that resonate.

Find Your Voice

As you learn about your customers and realize your value, try to find a voice for your information that speaks to your customers on their terms. Use the words, phrases, and language that bring forth the emotions you desire in them but is authentic to who you want to be as a brand.

Brand from the Inside Out

Before you can articulate your branding message to your audience, you need to be able to give the message to stakeholders, contractors, employees, and even yourself. If you cannot name the emotion you want to evoke in others, you’re not there yet.

Know Who the Influencers Are

It helps to know who influences your audience, so that you can observe how it works for them. What words and phrases do they use? How can you leverage the influencers to get your message out to your audience?

Create a Brand Communication Plan

Start out with perfecting your social media profiles, then actually write down how you plan to communicate to your target audience through blogging, videos, the language you use or don’t use. In addition, determine what sort of imagery you’ll provide to strengthen your message.

Develop a Plan of Action

Now that you know the message you want to communicate, you need to get everything down into a plan. Decide how and when you’ll implement your plan. For example, if you will need someone else to create the content, you’ll need to add that into your plan.

Branding will help define your values to your audience. Anyone who looks at your business should be able to tell what you stand for just by looking. Just like you recognize the famous Facebook “f” anywhere, even without the letters spelling out the word, or the more famous McDonalds Arch, people can recognize your business too.

Branding Tips for Solopreneurs
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.