Many businesses focus almost exclusively on online tasks and often forget or dismiss out of hand one of the oldest marketing ploys around, the good old fashioned press release. While, people read the news either online or off, press releases stiff offer great value. Press releases still get results although not always the types of result you might expect.
Let’s look at some of the benefits of Press Releases
Press Releases are Low Cost
Press releases are still a relatively low cost way to get the word out about a new product, service, or event. This is true whether you do it yourself or hire somebody to do it for you. If you are choosy about when you send a press release as well as to whom it is sent, the cost will be a lot less than many other forms of advertising.
Press Releases can Improve SEO
One of the biggest benefits of a press release lies in the search engine optimization SEO value. Google Search still classes a press release as high value in term of content and authority. This is mostly because scammers don’t typically spend a lot of time, money and effort on producing and promoting press releases, so if your business does then you must be legitimate.
Potential for Wider Exposure
Even when you target your press releases to specific publications, they can be picked up by others, and often are if they fit a news story some journalist wants to tell. Therefore, you have the potential to reach so many more people than via normal advertising methods.
Becomes Part of the Record
Press releases, especially delivered online, become part of the record and can be found long after the opening, product launch or other newsworthy event. In this way, someone who is looking can find a record of your business.
By having press releases published you will become seen as the go to business experts in your niche. People will be impressed with what your business is doing and the more often they see a published press release the more exposure they will have and the more authority you will establish.
People who don’t take their business seriously don’t send press releases. So by sending them out you are establishing that you’re a serious contender and business entity, which will often give you credibility with your target audience.
Any way that you can regularly get the word out about what your business is doing, through blogs, articles, and press releases, will improve your brand’s image, especially if you make it part of your everyday marketing efforts.
Every press release you send out has the potential of going viral if you send it to the right people at the right time. Be sure to not only send them out, but also to share the online version on your blog, website, and via social media accounts to help the process.
You should send out a press release any time you open a new business, add a new product or service, or have anything that is newsworthy to report about your business to the world. In addition, it’s imperative that you learn how to target where your press releases go so that they get in the hands of the right people. If you can become known as an expert in your field, journalists will often come to you for comment and help with particular stories.