Years ago when you were in business and thought of marketing you thought of advertising in the Yellow Pages or elsewhere, attracting consumers and making sales easily, are long gone. Today, marketing is all about, as Seth Godin says, “attraction and connections.” But, what tactics actually create the attraction and connections that get the results you want, more sales?

Responsive Websites

This is almost a no-brainer nowadays, but just in case you have been around awhile and haven’t made the move, it’s time. In fact it’s way past time. Your website needs to be mobile and it needs to be mobile now. People are using mobile technology more than they are using computers today to access online information, if your website is not responsive you are most definitely losing sales.

Get Involved With Social Media

It’s not enough to just join the various social media channels. Fill out your profiles completely; ensure that they represent your brand in a cohesive and uniform manner. Then, take action on social media by sharing your content, other people’s content, and participating in discussions on social media. If all you do is share your own things on social media, no one is going to even notice you. Participation is key so share other people stuff as well and participate.

Participate In and Host Online and Live Events

Not only should you participate in online events such as Google On Air Hangouts, other webinars and events, and live events, you should also plan and host them. Having online and live events is a great way to personify yourself to your audience. Until they hear you or see you live, you might just be an avatar on the computer screen. Once you do show yourself, your business will explode.

Become an Author

Authoring a book today is a great way to create a calling card for your business. The barriers to entry are lower than ever, but it doesn’t take away from the fact that being an author of a book within your niche is a great way to market your core business. Write or ghost-write a book of interest to your audience, edit it well, have a professional cover made, and sell it on Kindle. You can even use a print on demand service if you want to have print versions available for signing at events.

Get Listed on a Speakers Bureau

Speaking at events within your community and across the country is an excellent way to market your business. Create a “one sheet” (look that up) and send it to various speakers bureaus for groups and organizations where you think your audience will attend. You can even charge for your speeches, creating an additional stream of revenue all while marketing your core business.

Create Special Landing Pages

You probably write guest blog posts, articles, and contribute content to numerous online and offline sources. If you don’t, you should be. But if you do, be sure to create a special landing page for each separate venue. When the audience clicks through they will feel super special and be more likely to trust you enough to act on your calls to action.

Finally, it’s important that you use a variety of different forms of content on your blog and/or website. Don’t just use text – use video, podcasts, audio and more to give your audience a lot of ways to consume your content. Try these advanced marketing tactics starting today, and within a little over three months you’ll see a huge difference in your marketing results.

Advanced Marketing Tactics
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

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I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.