I used to work in the Middle East as a sales manager, this involved traveling all around the Middle East to our various offices and working with the sales professionals to help them, close sales. Training them and helping them personally develop, whilst all the time pushing for targets to be achieved.
This was almost twenty years ago and although I’ve switched industries my love affair with sales, sales techniques and the methodology of sales has remained and there is not a day that goes by, that I do not draw on these skills. If you think about it, content marketing, social media marketing and even website design and conversion optimization are all methods of making sales, and although the technology might have change, many of the principles are exactly the same.
Let’s start this series on sales off by looking at some of the most common sales mistakes.
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