Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts. Here are 7 essential tips for automating your email marketing for the best results possible.

Offer Something Valuable

The freebie you offer as an enticement to sign-up, the content that drives traffic to your sign-up page, and the content of your email messages all need to be very high quality. Don’t offer subscribers anything but the best. It’s the value that will keep your subscribers tuned in and lead them to buy. You can automate and let the program run by itself, but make sure you spend time on your content first so that your readers see the benefits.

Test Your Messages

Before sending a message, test it with your own email address. Make sure that the body of the email looks the way it’s supposed to. You should also test it on all of the different devices your subscribers will use so that you know it looks alright and functions correctly.

Send Messages Consistently but Not Compulsively

Schedule your messages so that they’re consistent, but not compulsive. In other words, send messages regularly but don’t overdo it. Too many messages feels like spam. Too few and people will forget you. Strike a good balance and pay attention to analytics to see if it’s right.

Personalize Your Emails

Although a software program is sending your messages, it should feel like they’re coming from you. Personalize your emails with the subscriber’s name in the greeting. Try segmenting your list according to demographics or subscriber preferences so that you can offer the content that’s most appropriate to each reader.

Offer Contact Info

Make sure that there’s contact information on each message that you send. You should have at least an email address, but include a phone number (even better, an 800 (freephone) number) if possible. This way, your subscribers can always reach a real person if they want to with questions or comments.

Clean up Regularly

Get into a regular routine of cleaning up your list to remove email addresses that are no longer valid and duplicates. If you have too many of these bad addresses, you may get penalized. Some autoresponder programs have automated options for regular clean-ups.

Monitor Results

Create customized reports through your automated email marketing program that will give you relevant data to let you know how you’re doing. The only way you know whether your email marketing efforts are effective or not is through objective data. Your autoresponder can deliver it to you.

Automate as much of your email marketing as possible and you’ll have time to do the more important things that only you (and not a computer) can do.


7 Tips for Automating Your Email Marketing
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.