Marketing

Increasing Engagement with User Generated Content

One of the hardest things for any blogger to generate is engagement, in fact I was talking to another blogger about this very subject and he mentioned that his daughter gets more engagement than he does. One of the best ways to get engagement is though user-generated content. User-Generated Content User-generated content is not usually intended to be used for marketing, but it can be a helpful tool when used

Five Types of Facebook Ads and Tips for Using Them

Facebook has over two BILLION users, so if you are not already advertising there, chances are you and your business are missing out on one of the best ways of connecting with your target audience. Not only does it have a huge user base, the Facebook ad system is also very easy to use, and perhaps the best targeted. If you have a small ad budget and not a lot

How to Build Credibility and Earn More Affiliate Sales

Affiliate marketing can be one of the easiest ways to earn money online. However, because it is so easy, you need a strategy to help you stand out from the crowd in your niche. One of the most successful methods that is still under the radar but becoming more popular is to build credibility and become an “authority” in your niche. Know Your Niche Even if you are a complete

How to Find Quality Affiliate Products to Promote

There are several ways to find quality affiliate products to promote. It will often depend on which niche you are working in, what your personal preferences are in terms of who you wish to work for, how you want to get paid, and which products you want to sell. Let’s look at a few options. Manufacturer’s Website If you have a product you love and recommend to people all the

The Role of Press Releases in Your Marketing Strategy

There are a number of reasons for including press releases as part of your overall marketing strategy, they can play a very powerful role in making your target audience sit up and notice your business and brand. Brand Awareness People can’t do business with you if they don’t know they exist. This being the case, a press release can increase awareness of your brand and business. Branding is all about

How to Create Content That Attracts the Media

Most new online business owners struggle hard to create content. The trouble is that they rarely plan and create content specifically designed to attract the media and spread the word about their business for free. There are a number of ways to attract media attention. Here are some suggestions: It Has to Be Newsworthy Answer the questions, “What’s new?” and “Why should anyone care?” The latter question applies to both

Seven Ways Your Content Influences Your Customers

Content marketing in my opinion is all about creating content that attracts, engages and ultimately turns your audience into customers, let’s face it we all have bills to pay. So let’s look at a number of key ways that your content influences your customers. It depends on the type of content. Factual Content Your buyers need to know who you are and why they should pay attention to you and

The Role of the Media in Your Marketing Strategy

Given the rise of content marketing and social media marketing many marketers nowadays seem to overlook the role of the media in being able to get the word out about your services, products and business. What is termed “earned media” however, should form the cornerstone of your marketing strategy. What Is Earned Media? Earned media is simply third party coverage about your business. It’s not always generated by you, though

Should Your Company Have a YouTube Channel?

Videos are booming in popularity for entertainment purposes, but smart marketers are learning how to make the most of them for business purposes as well. A lot of small companies are now trying to take advantage of video by starting their own YouTube channel. There are several reasons why you should have one. Visibility YouTube is one of the top five most popular websites in the world, giving you a

Seven Ideas to Get Your Affiliates Motivated and Promoting Your Products

Some fifteen years or so back I set up and ran a network marketing business, we sold customized email letterheads and we ended up with over two thousand five hundred active affiliates selling our products. As you can imagine getting people to sign up as an affiliate is one thing, getting them to actively promote and generate sales is another. There are however a number of ways to get your

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