Marketing

Sharing Your Customers’ Stories

One of the best ways to build relationships with your customers and retain them is to show that you care enough about them to want to listen to them. Actively asking for their feedback is part of this process. Get their permission to share their stories, and you will be able to demonstrate the different experiences your customers have had with your product. This is invaluable social proof that prospective

How to Become a Highly Sought-After Interviewee

There are a number of ways you can become a highly sought-after interviewee whom everyone in your niche wants to talk to. It can take time, but the results can be well worth it because of all the free traffic these media opportunities generate. That traffic can translate into brand recognition, subscribers, sales and profits. Here are a few action steps to take. Master the Art of Public Speaking Even

Marketing to Boomers

America tends to be a youth culture, so it probably comes as no surprise that a lot of online marketers spend a great deal of their time trying to market to younger people, the so-called Millennials (also known as Generation Y) and the latest group to come of age, Generation Z. But the truth is that for most businesses, baby boomers will be the ideal target market. There are several

Some Tips on How to Quickly Grow Your Audience

One of the biggest challenges small businesses face online, is to quickly grow their audience so they can build their brand, grow an email marketing list, and start making sales. There are several ways to accomplish this. Let’s look at some of the main ones. Know Your Audience You’ve probably heard this before, but it’s worth repeating. When deciding what business to start, choose a niche or topic that isn’t

SEO – How to Earn High Rankings

Effective SEO (search engine optimization) is part art, part science, and frequently changes in terms of what really works and what is an old trend that should no longer be prioritized. SEO offers the opportunity for free traffic to your site based on your content, which you optimize for search engines in the hope of getting to one of the top spots on the search engine results pages (SERPs). Each

Grow Your Business by Refining and Mastering Your Craft

Starting a new business is always exciting. There’s so much to do and you are so full of enthusiasm; every day seems like a new adventure. Sadly, for many, if they don’t get the (financial) results they are hoping for, their dream business can turn into a nightmare. Fortunately, there are a number of ways to grow your business and make the most of the opportunities it offers. Refining and

Leveraging Press Releases to Grow Your Business

Many new online marketers miss out on a good deal of free publicity that can help them grow their business because they don’t use press releases, or make the most of them even if they do. Here are some of the best ways to make the most of using press releases to promote your business. What Is a Press Release? A press release can be defined as an official statement

Finding High Quality Ideas That Fuel Your Content Creation

Feeling stuck for inspiration for your content creation? High quality ideas abound, if you know where to look and what tactics to try. Here are some suggestions on where to get even more brilliant ideas your target audience will love. Brainstorm Sit down and write a list of all the things you want to write about. Add the “gaps” you see at your site, things you know you should have

Email Marketing Trends to Be Aware Of

Email marketing remains one of the most effective tools for driving sales in your business, but as with most forms of marketing, it rarely stands still. There are always new techniques to try, and important rules and regulations to be aware of. Here are some of the current trends to watch out for as you formulate your email marketing campaigns. Increased Regulations Privacy is a top concern. So is the

Customer Retention: Speak Their Language

Customer retention should be a primary focus for all online businesses. Unfortunately, many online marketers overlook this important activity in an endless quest for more traffic and new customers. But the truth is that an existing customer is more likely to be your best buyer. In fact, studies have shown that 80% of your sales will come from 20% of your customers. So how do you retain those happy 20%

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