Marketing

Tips for Reviewing Tangible Products as an Affiliate

Not all affiliate products are digital. Sometimes people promote products that you can touch and feel and use. For example, the fashion and cooking channels on YouTube often promote tangible products, be they consumables or tools to use. To give a good review for a tangible product, consider these tips. Promote Only Good Products This may seem obvious but it’s even more important with tangible products than digital. It’s super-easy

Email List Building Tools

When you build a strong email list there are a few tools that you might like to try out to help make the job easier, faster, and meet legal requirements. 1. AWeber – This email list building software has been around quite some time. It works very well for most of what you may need to do, such as segmenting, sending autoresponder emails, sending a timed (drip) series, and more.

Eight Email Marketing Tips and Tricks

Email marketing is a highly effective form of marketing online. Whether you’re an online business or a bricks and mortar business, you can benefit greatly from building a strong and targeted email list of prospects, leads, and customers. Make It Responsive Today most people check their email via their mobile device. If you want your email marketing messages to get to them and you want your audience to be able

The Difference between Customer Success and Customer Support and How They Work Together

Customer success and customer support aren’t the same thing, but they do work together. Customer success should be thought of as proactive and customer support reactive. Success is planned; support is given after an event. Let’s look at what customer success entails: Proactive Instead of waiting for a problem, customer success defines potential roadblocks in advance in hopes of avoiding problems. Customer Goal Oriented Customer success wants to know what

How to Determine What Your Customers’ Needs Are

Learning what your customers’ needs are is an ongoing process for any business that plans to stick around long term. You can learn by asking, of course, but sometimes customers don’t even know what they need right off. Instead, try these methods for learning what your customers’ needs are. Look at Your Data You likely already have some data available from Google Analytics, social media analytics, your email marketing autoresponder

Why Multimedia Is Important with Affiliate Marketing

Mobile, live streaming, photos, videos and more are all important components of good marketing for any type of product – including affiliate products. Affiliate marketing involves using a good mix of all types of media when marketing the products or services that you’re promoting. There are many reasons why multimedia is important with affiliate marketing; let’s go over a few of them. People Respond to Different Stimuli Each person you

Setting up a Consistent Customer Onboarding Process

The real key to client retention, outside of fabulous products and services, is the relationship that you can build with your customers. Having a good relationship with customers is the best way to increase cross-sells, upsells and the lifetime value of each customer. Retaining customers and getting new ones takes a lot of work and can cost a lot of money, so you want to ensure that your onboarding process

Eight Steps to Finding Your Ideal Customer

Finding your ideal customer will make your life and business so much better. Once you identify your ideal customer, you’ll be able to create better products and services as well as marketing material to get their attention. 1. Know Your Products You need to know and understand your products inside and out. What benefits do they provide your audience and how do they use them? The more you can identify

How to Incorporate the Holidays into Your Marketing Strategies

The holidays are an important time of year for most businesses. If you and your audience love the holidays, it’s important to bring them into your marketing strategy and acknowledge that they’re happening. Change Your Colors and Fonts You can change things about your customers’ experience just by changing up the colors and fonts on your home page to make it more like the holidays. It can also be fun

Email Marketing Tips during the Christmas Holiday Season

Email marketing during the holiday season requires some special measures to ensure that your message is heard through the noise everyone else is making during the holidays. Marketing has to always be happening, but you should ramp it up a little bit during the holidays due to everyone else doing the same. Plan Ahead You want to be noticed, so plan ahead so that you can figure out how your

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