Marketing

How to Make Audience Engagement Part of Your Marketing Strategy

Audience engagement should be part of any effective marketing strategy. It’s the best way to keep your brand at the top of your audience’s mind. Engagement includes page views, email opens, social media interactions and such like, if you want to make audience engagement part of your marketing strategy, consider this. Get to Know Your Audience Know where your audience hangs out, understand what your audience is looking for, and

How to Earn Passive Income with a Membership Site

A great way to earn passive income is with a membership site. A membership site is a website that charges a fee to the members for exclusive information and content. There are many ways to take advantage of this type of continuity program to increase your income and make more of it passive. Select Your Technology Today there is a lot of different technology that you can choose to run

What Is a Dirty Lead Database?

Dirty data can give you incorrect information about your audience which will affect your messaging, cause you to leak revenue, and essentially mess up all your numbers because you’re chasing dead-end leads who will never convert. To take the right steps in your marketing and ensure that your statistics are correct, it’s important to keep your data clean. Here are examples of dirty data and how it can affect your

Audience Engagement Best Practices

As marketers we all want more audience engagement, but as you work for more engagement, there are a few things that have been shown to work well, to build a community and encourage audience engagement. Engagement will not happen without your input and contribution, so be prepared to work for that engagement. Understand your Audience To have the right type of engagement with your audience, you need to pay attention

Audience Building Tips

The fact of the matter is that no matter how far you are into your business, you need to always be building your audience. While many of your audience may stick around, some will move on, so continuing to build your audience will ensure positive growth for years to come. Know Your Audience Create an avatar for your ideal customer so that you know that the content and information you

How to Create Content That Attracts Influencers

When you create content for your audience, it’s a little different than when you seek to create content that will attract potential influencers. Now you need to create content targeted toward influencers without it being obvious or a put-off to your regular audience. Identify the Influencers You Want to Attract The first thing you want to do is conduct research to find the exact influencers that you want to attract.

Nine Ways to Improve Your Online Connections

Online connections are very important to any online business. How you treat your connections will play an important part in how well your business runs in the long term. People talk about you behind your back and you want what they say to be flattering. These nine ways to improve your online connections will help tremendously. 1. Have Live Facebook Events The hottest way to improve your online connections today

How to Leverage Trends and Controversy to Build Your Audience

When you can tie current events, trends, and even controversy into your content, it can help you build a stronger, more engaged and active audience. But, it can also turn people off and even kill your entire business if you’re not careful. Here are some tips to leverage trends and controversy to build your audience. Don’t Go Off Topic The main thing to remember regarding trends and controversy is that

Audience Building Mistakes You May Be Making

When you’re building an audience, you may accidentally be making mistakes that are either slowing audience building, or that are building the wrong type of audience. After all, you want a targeted audience more than you want a huge audience. Of course, a huge, targeted audience is something to work toward, but huge should not be your focus. Targeted should be. Here are some common mistakes to avoid, to ensure

Importance of a Unique Selling Proposition

You may have heard this term before as a “unique selling proposition,” but it’s the same thing as a unique selling point or USP. Essentially a USP differentiates you from your competition and separates you from others who do the same thing you do. In addition, it puts your company in the position of being the choice for anyone needing what you offer. In other words, a good USP will

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