Marketing

Where and How to Find Speaking Events in Your Niche

As a business owner who likes to speak, you need to find speaking engagements in your niche. It’s not as hard as you imagine if you’re truly involved with your niche. You need to join Facebook groups, join LinkedIn groups and attend their events, if you want to be able to then be able to speak at them. Local and National Speakers’ Bureaus At each locale and even naturally, there

Customer Engagement Processes

A key component of any successful sales strategy is customer engagement, it’s important that customers have a variety of ways to engage with you. There are many channels available today that open engagement opportunities, such as social media, email, blog post comments, customer relationship management systems, and others. The trick is to engage with your customers in all the ways you’re able to do so. Regardless of the system that

How to Create Compelling Value Propositions

The dictionary defines a value proposition as, “an innovation, service, or feature intended to make a business, product or service attractive to the customers.” This really boils down to the time honored marketing method of knowing your target audience, identifying problems, developing solutions for them and then understanding how to let the audience know the benefits of choosing your product or service over someone else’s products or services. Define Your

Liven Up Your Podcasts with Music and Sound Effects

One way to make your podcast more professional is to use music and sound effects. It adds interest to your show and makes it sound more professional. But there are some legal issues and rules that you should adhere to, to ensure that you don’t break any copyright laws. Thankfully, there are a lot of choices from creative commons. Free Music Archive This is a great website that has a

The Future of Podcasting

I know of some people that are saying that podcasting is the new way of blogging. However, there are still many impediments to podcasting becoming as simple as blogging… because lets face it blogging is as easy as writing. Having said that, as podcast technology improves and the ability to stream and listen anywhere becomes commonplace, podcasting will have a strong future. iTunes According to iTunes, there are over 250K

How to Position Yourself as an Expert to the Media

If you’ve ever wondered how to get the media to treat you like an expert, then you’re not alone this is one question I’ve been asked over and over. How many times have you seen a news story and thought, “Wow, that could be me.” And, you would not be wrong. You can be the go-to expert for the media as long as you position yourself as the expert in

Direct and Indirect Sales

As a business, the only way to become successful is to generate sales, the more sales you make the better. Businesses are always trying to figure out ways to generate more sales, both directly and indirectly. Direct sales basically means that you sell the service or product directly to the customers, whereas indirect sales means that you sell the product to someone else such as a wholesaler who will then

Tips for Delivering a Flawless Message

Delivering your message to an audience through public speaking can be daunting. But, it really doesn’t have to be if you understand that your message is a story that will be helpful to your audience. Consider each of these tips as you get started and you’ll be amazing. Tell a Compelling Story People do not want to be lectured, even if it’s a business event. They want to hear a

Rinse and Repeat: The 80/20 Rule in Your Advertising Strategy

As you develop your advertising strategy, it’s important to understand that some of the things you do will work, and some will not work, in fact some will fail miserably. You’ll need to check your metrics to find out what’s succeeding and what’s failing, and then determine what you should do more of and what you should stop doing. Plus, you’ll want to add in alternatives to test along the

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