Split Testing: Focusing on Metrics because Numbers Matter

You’ve heard the saying, “Nothing is done until the paperwork is done.” Right? When it comes to marketing, nothing is done without the numbers. Data matters more than your feelings or desires when it comes to split testing. You can have a good feeling that one method will work better than the other but until you back it up with the metrics, it doesn’t matter. And, make no mistake, once

Ways to Use Transcripts in Your Small Business

When you have any type of audio, whether it’s a video or a podcast, you can use transcripts to add a lot of worth to any product. Your customers will be happy you did too. They’ll feel as if they’re getting so much more value that they’ll not only be more satisfied, they will also likely agree to pay even more for the product to start with. Create a Case

What You Should Split Test and Why

There are a lot of things that should be split tested, but to do proper split testing you need to know why, not just what. Below, we’ll go over a few ideas and possible reasons why you should do these experiments. However, do realize that you need to know what and why you’re doing anything based on your own audience and your own niche. Opt-In Forms There are many things

The Positive Impact Transcripts Have on SEO

One of the main reasons to add transcripts to your audio content is the positive impact that it has on search engine optimization. SEO is the act of enhancing your website, social media pages, and more in the right way to get the attention of search engines so that they send traffic to your online real estate. Search Engine Indexing The way search engines work is that when they crawl

Split Testing Tips and Best Practices

Spit testing is often called A/B testing and it’s when you test two slightly different versions of something, one against the other. For example, you may test one buy button against another buy button, leaving everything else on the sales page the same. There are some best practices for split testing that you should be aware of as you embark on this business changing practice. Know Your Goal Be very

Benefits of Offering Transcripts to Your Audience

Why should you offer transcripts to your audience? The fact is, there are many benefits to doing so. Let’s look at some of them. They’ll Be More Likely to Find Your Content Transcripts help search engines find your content due to search engine optimization. The way search engines work is to scan the content on your site, and it cannot see a video. However, it can see the tags, the

Planning an Effective A/B Test

Planning an effective A/B test can be done in three easy steps. First, you define your goal, then you determine the metrics you need to analyze, and finally you set up your test. Of course, each step has more to it in order for the test to be effective. Let’s look at each one in more detail. Define A Meaningful Goal When it comes down to it, your goal is

How Video Marketing Can Boost Your ROI

The fact is, most marketing professionals agree that video marketing increases their return on investment (ROI). They believe this from looking at the stats. It’s clear that video is shared more, search engines favor video, and audiences love it. And there are many reasons why video marketing boosts your ROI. People Often Retain Info from Videos Better You want your audience to focus on your brand and remember what you

Storytelling Best Practices

Story-based marketing has been growing by leaps and bounds, changing the way prospective customers see a business and connecting with them in all new ways. These new connections can help gain sales and customer loyalty. There are a number of best practices when it comes to marketing using storytelling. Here are a few to consider. Your Brand Story Is Important but It Is Not All about You Your brand story

Ways to Use Chatbots in Your Business

There are a number of ways to use chatbots in your business in order to develop a relationship with your target audience and keep your customers happy. Customer Service Customer service that is as close to real time as possible is bound to impress customers. Many large businesses have taken to Twitter and other social media sites to interact more rapidly with those who contact them. The trouble is, they


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