Marketing

Does Advertising on Facebook – Social Media Make Sense?

I’m sure you would agree that in business if you want to sell something then you need to be where your potential customers are. Social media is the place everyone it seems now hangout at, especially Facebook. Advertising on social media therefore makes a lot of sense. However, social media advertising is different from search engine advertising such as Google AdWords or Bing Ads in a number of ways. Organic

Five Ways to Make It Easy for Your Audience to Share and Engage

It never ceases to amaze me how many people spend the time creating great content only to fail in allowing their audience members to easily share their content. There are a number of ways to make it easy for your audience members to share and engage with your content online. Allow Commenting at Your Blog Turn on commenting underneath your blog posts. In this way, people can engage with your

The Single Biggest Reason Why Content Planning Is Essential for Your Online Success

The biggest reason why content planning is essential for your businesses online success is because content is the driver of everything you will do in your business. If you think about it, content attracts people (traffic), encourages subscribers, and promotes sales and growth. No matter what your business model, content can help you succeed. Think of your website or blog as your “store window” for your business. Every single modern

How to Identify What Type of Customers You Have

Marketing research has divided consumers into three groups, with approximate percentages for each: Tightwads = 25% Spendthrifts = 15% The average consumer = 60% The trouble is, how can you tell which type of customers you have? In part, we create the customer we have. This might sound strange, but it has everything to do with our marketing tactics. For example, if we worry about the “price-sensitive” tightwads all the

Five Keys to Keeping Your Customers and Prospects Coming Back

As a business owner you no doubt want customers that keep coming back to you, to purchase products and services from you time and time again. It’s exactly the same with email marketing and there are a number of ways to help keep your customers and prospective customers coming back for more. The obvious first step to successful email marketing is to first create your list, but that’s not enough,

Why Buyer Personas Don’t Work

You’ve no doubt heard all about buyer personas and how everything to do with marketing starts with understanding your buyers and developing your own one? Meet with any marketing company around the world and this will be one of the first questions they ask you, in fact I bet you’ve been asked it lots of times and have your stock answer ready to roll out. Now what if I were

How to Improve Your Email Marketing Strategy

There are a number of ways to improve your email marketing strategy for better results. Integrate It with Everything You Do Many business owners and marketers focus on email list building, but email marketing tends to be an afterthought. However, studies have shown that at least 50% of people purchase an item if they have received an email about it, and they also spend 40% more money per purchase than

Ten Ways to Repurpose and Refresh Old Content

Repurposing content is one of the best ways to produce high quality content consistently without taking up too much time each month or paying a fortune for writers and bloggers to create it. Almost everything old can be made new again through repurposing content. Here are ten ideas that can help you transform an ordinary article or blog post into an all-new, exciting format. 1. Top Tips Make your article

The Role Content Plays in Affiliate Marketing Success

Content is an essential part of affiliate marketing success, you will never really make any real money as an affiliate unless you provide content associated with the products or services you are trying to market and sell. Content provides context for your affiliate links. If you’ve ever seen a further reading section on an article or blog post, chances are the person is trying to earn an affiliate income by

4 Types of Content That Are Worth Sharing

Many digital marketers make the mistake of thinking that all content is equal. They churn out blog post after blog post and then wonder why their traffic is actually going down instead of up. This is because they are probably boring their readers especially as most people seem unable to add any real personality into their writings. It might also be because they are not producing the kind of content

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