Marketing

Marketing Shortcuts; Those That Are Safe and Those That Aren’t

Online marketers are always busy promoting their products and services, and it can be very tempting to take marketing shortcuts. However, while some are safe, some are definitely not and will actually harm your business if you try them. Here is a quick primer on what to do and what to avoid. Email Marketing Do’s and Don’ts Email marketing can be one of the most effective ways to build a

How to Improve Your Advertising ROI

Advertising is one of the fastest ways to call attention to your business and drive traffic to your website. However, it can cost a significant amount in terms of time, money and effort, particularly if you want to get the best return on your investment (ROI). The rules of advertising are changing rapidly in terms of online, but here are a few tried-and-tested ways to get better ROI. Advertise Where

Affiliate Marketing – How It Has Changed

Affiliate marketing has been around for over twenty one years now on the Internet. During this time it has changed and grown significantly, and continues to evolve. One of the first programs was Amazon Associates, back in 1996, it was easier to sell items then because there wasn’t as much competition, but difficult also because people were nervous about shopping online and in those days not everyone used the Internet.

The Three Most Important Email Marketing Analytics and What They Mean

Email marketing is in my opinion the business end of digital marketing, however most people just jump in and get it wrong… so let’s have a look, shall we? There are three important metrics that you should be looking at to determine how successful your email marketing messages are: Open rates Click-through rates Conversion rate Let’s look at each in turn. Open Rate With your open rate, you are looking

Increasing Your Business’s Bottom Line

Many marketers focus on growth, such as increasing their website traffic, social media following, boosting sales, brand mentions and so on. All of these are important, but they need to be looked at in the context of how they affect your business’s bottom line, after all there is no point having a million followers on social media if you aren’t able to pay your bills. Control Costs The best way

Tips for Encouraging Repeat Sales

It is essential to encourage repeat sales if you wish to survive and thrive in business, especially nowadays. The Pareto principle states that 80% of your profits will come from 20% of your customers. This being the case, anything you can do to encourage repeat sales will help your business flourish. The Mistake of Always Chasing New Customers Many businesses spend so much time chasing new customers that they neglect

Five Service Businesses with High ROIs

All successful businesses need to worry about return on investment, or ROI. In particular, service businesses need to watch out for their expense to profit ratio. Fortunately, there are a number of service businesses that have high returns on investment that might be worth considering if you would like to become your own boss, and/or earn extra money doing something you are skilled at and love. Writing There is a

Sharing Giveaways without Attracting Loads of “Freebie Seekers”

A giveaway can be a great way to grow your email marketing list and attract the attention of people in your niche. However, they can often attract “freebie seekers” who are only interested in the prize, rather than building a relationship with you and buying any of your products. As you can imagine these people are often a waste of time and resources, especially as many utilize throwaway email addresses.

Taking Advantage of Collaborative Content to Attract Buyers

There are a number of ways to make the most of collaborative content in order to attract more people that want to buy something from you,  rather than browsers and tire kickers that so many people seem to spend their time attracting. What Is Collaborative Content? Collaborative content can be defined as two or more people or businesses working together to create content that will appeal to both of their

Attracting Customers Who Are Ready to Buy

Many businesses struggle to make sales online, one of the main reasons is that they don’t target and attract customers who are ready and wanting to buy. The Buying Cycle There are quite a few steps involved in the buying cycle, especially with a higher-priced product. From the moment a person starts to think they might need something, to research, to actual purchase, can take quite some time. However, you

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