Marketing

Thinking of Creating a Digital Product? Ten Steps to Get Started

Many online marketers start out as affiliates, earning commission for top sites like Amazon and great products like Apple. However, commission rates can vary considerably and many hard-working affiliates start to dream about creating their own digital product online so they can keep 100% of the profits themselves. So, what is the best way to get started with creating your first digital product? Just follow these steps. Brainstorm Think of

Signs That Your Opt-In Is Attracting the Wrong Audience

Email marketing is one of the most important marketing tools for successful modern businesses, but it has become a great deal more competitive in recent years, with savvy readers becoming more discerning about what they put down their email address for. No one likes spam, after all. In an effort to lure more people onto your list, you might actually be sabotaging your own business. Many marketers make the mistake

The Top Four Areas to Focus On When Crafting an Email

When crafting a powerful email that will work well, there are four key areas to pay attention to: Subject line length Personalization Message type Call to action Let’s look at each in turn. 1. Subject Line Length No matter how brilliant your email is, no one will ever read it unless you have a great subject line that grabs attention. Think of it as the headline in a newspaper or

How Blogging Can Help Your Business

Every business should have a blog, in fact start to think of a blog as standing for Business Leads Organically Generated. Blogging can help your business in numerous ways, every business needs to showcase their products. Every service providers needs to demonstrate that their services solve a problem and are worth paying for. A website will market your products and services 24 hours a day, 7 days a week, 365

How Often Should You Create a New Product?

There is no one right answer to how often you should create a new product. It depends on the nature of your business and how long it takes to put together a high-quality new product that will impress your prospective customers. Having said that, regular product creation is important to build your brand and business so that your target audience gets to know you, sees the value you represent, and

How Length and Personalization Impact Email Performance

When discussing length and personalization in relation to emails, there are two main areas to consider: The subject line The body of the email Let’s look at each of these in turn. 1. The Subject Line The subject line is the most important part of your email, because without a good one your email will never get opened. Studies have shown that 20 characters or less gives you a much

Does Blog Post Length Really Matter?

Even business should have a blog (Business Leads Organically Generated) and one of the questions I am asked most often is whether or not the length of a blog post really matters. The answer is that it depends on what you are prioritizing. Traffic In terms of generating a constant stream of visitors (traffic), the more posts you have, the better. As soon as you have finished writing one, you

Evoking Emotion That Leads to Taking Action

One of the best things for exceptionally good copywriting and persuasive writing is to use the right words to evoke emotion in your audience. Evoking emotion requires that you know your audience, understand the benefits of your product or service, and know the right type of words to use to help your readers learn to trust you enough to feel those emotions. Understanding Emotions There are different types of emotion

List Building Content: What Format Works Best to Attract Subscribers?

There are so many different types and formats of content that you can create for your audience. When you choose the type of content you want to publish, always ask the question, “What is my goal for this content?” Knowing the goal of the content and who it’s targeted to, makes all the difference in ensuring that the work you do gets the results you desire. Who Is the Content

Email Marketing Tips for ECommerce

There are a range of ways to use email marketing in order to boost your eCommerce and generate more sales. Getting Them on the List Offer a great incentive that your target audience will love. Once they are on your list, you can start presenting them with a range of offers, and different kinds of emails. Here are some of the types of emails to send, with real-life examples. Informational

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