Marketing

Choosing the Right Video Type for Your Goal

Mention an online video to anyone and chances are they will think of some sort of slick marketing video, the type generally used in television advertising, there are however a number of different types of vsideo that you as a small business owner can choose to use. Matching the right type of video to your subject matter and the needs of your audience can make all the difference between success

Gaining More Sales with Instant Gratification Offers

Instant gratification can be easily defined as wanting something, and wanting it now. The opposite is delayed gratification. In the modern world where we are switched on 24/7 with our smartphones and tablets, instant gratification is the order of the day. People just don’t want to wait for anything. In order to make more sales, you need to tap into this mindset of instant gratification. We can also describe the

How to Help Customers Overcome Analysis Paralysis and Take Action

If you think about this for a moment, you’ll realize how it applies to you and everyone else. Everyone when shopping wants to feel as if they are getting a good deal on their purchases. Thanks to the ease of internet shopping, prospective customers can research any item in detail, and compare prices to try to get the best possible price. However, in some cases all of this research can

How A/B Testing Tools Work

A/B testing tools work in a number of ways. It all depends on what you are actually testing. Split Testing is one of the most important skills any business owner or online marketer can learn. This is because tracking your results and then testing to try to improve them can make a huge difference to your businesses success. Increasing your conversion rate by even a small percentage point or two

The Part Empathy Plays When Selling Products or Services

One of the reasons internet marketing has been so successful in the past twenty years or so is that it allows companies to tap into customer interests and concerns on an unprecedented level. Instead of the “scattershot” approach to marketing of TV ads, for instance, online advertising is very targeted, especially through the use of pay-per-click (PPC) networks like Google AdWords and Facebook and Twitter ads. They allow companies to

How to Make Smart Purchases Without Getting Suckered

Whenever I’m in the process of purchasing something online, be it something off a a business website, something off of Ebay or someplace else, my biggest concern is whether or not I’m getting value for my money, or am I being “suckered” in and taken advantage of in some way. There is just so much hype around, everyone is used to seeing it on television and it’s seems to be

How to Develop Empathy If You Are Lacking

Empathy is a valuable skill to have that can enable you to be more successful not only in business but in all aspects of your life. If you have ever come across an individual whom you would describe as a “people person”, chances are it’s because they have a high degree of empathy. What Is Empathy? Empathy refers to the ability to relate to another person’s feelings vicariously, as if

Customers Will Pay More If You Show Them the Value

I see this all of the time, far too many business managers , marketers and online business owners make the mistake of thinking that every prospective customer is money conscious and always looking for the best possible deal. This actually could not be further from the truth, if you think of the difference between a Toyota and a Lexus and you will see there are a whole range of factors

Why Having Empathy Is So Important for a Sales Person

Having empathy is extremely important skill for a professional sales person to have, it helps them to understand the needs, desires and motivations of prospective customers. Empathy is also referred to as emotional intelligence and is the key to developing successful business relationships. The trouble is many people struggle with empathy, research has shown that because many of us spend too much time on computers, smart phones and watching TV,

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