Marketing is essential to every business, large or small. Sure, you can set up shop and hope for the best, but chances are you won’t be in business very long. No matter how great your business is, you have to promote it.

The statistics show that woman-owned businesses are growing in number. But they’re also growing in size. More and more of them are grossing millions, and even billions, of dollars a year. Not only are women breaking through the barriers that once kept them from even owning a business, they’re pushing their businesses to the top.

The Numbers

The average woman-owned small business has revenues of about half of the average man-owned small business. Many experts have attributed this trend to the types of businesses women run. Nearly half of women-owned businesses are in the service sector, which tends to experience slower growth than other areas.

Still, with the greater number of female entrepreneurs has come greater earning potential for them. In 2008, Canada’s Energy Savings Income Fund, headed by Rebecca McDonald, had revenues of C$1.73 billion. Forty other woman-owned firms in the country grossed C$10 million or more. Just a few years ago, such figures would have been unheard of.

Although the percentage of woman-owned businesses with revenues over $1 million per year is still small, these businesses are growing in leaps and bounds. With the rate at which entrepreneurship in women has been growing, it’s not hard to imagine that an increase in the number of high-grossing woman-owned businesses will follow.

What Does It Take to Move Up the Ladder?

Getting to the top of the marketing ladder isn’t a matter of luck. There are a lot of factors that go into it. Certain types of businesses, such as those in high-growth sectors, have a better chance of making big profits. It also helps to offer products or services that people have an ongoing need for. Selling big-ticket items can also result in bigger profits, but it’s not a sure thing.

But a major factor in the success of a business is how effectively it is marketed. Not how heavily it’s marketed or how much money is spent on marketing, but how well the marketing efforts work. When your business and its profits are small, your marketing budget will be small. But by using it wisely, you will increase your profits. With those increased profits, you can increase your marketing budget. And the cycle continues.

Women have proven that they have what it takes to run successful businesses. They also have what it takes to market those businesses effectively, resulting in high-profit potential. The sky is truly the limit.

Women Moving Up the Marketing Ladder
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.