We’ve all heard the expression “The customer is always right.” In business, keeping our customers happy is crucial to our success. If we don’t have happy customers, we eventually won’t have any customers. And if we don’t have any customers, we won’t be in business for long.

As consumers, women place a high value on good customer service. They want to know that their business is valued, and that the companies they do business with see them as more than just a walking dollar sign. They want to be treated with respect and have their questions answered thoroughly and cheerfully.

Businesswomen may be on the opposite side of the transaction to the consumer, but they are also consumers themselves. They know how people, and women in particular, want to be treated, and why it’s important to treat them that way. For this reason, they make providing good customer service a priority.

What About Men?

No one is saying that men are bad at customer relations. The most successful ones have to be doing a good job of making sure that customers’ needs are met, otherwise they wouldn’t be doing so well. But most (granted, not all) men are geared more toward logic than feelings. Therefore they may miss cues that the customer is not completely satisfied. Women tend to pick up on these things more quickly, and when they do, they strive to get to the bottom of it before it’s too late.

The Little Things

Anyone in business will tell you that maintaining a good relationship with your customers after the sale is the key to getting repeat sales. Often, women are keenly aware of the importance of keeping a favorable impression of their businesses in customers’ minds. They have a knack for staying in touch and keeping communications open without annoying the customer.

Women are more likely, for example, to send customers holiday and birthday cards. They often include handwritten notes and special offers geared to the customer’s tastes instead of just having generic cards printed up and automatically mailed out. It’s things like this that keep customers interested and generate referrals.

Women are great at customer relations because they demand good customer relations as consumers. They know what they want, and they make it a point to treat their customers like they want to be treated. This is one of the biggest factors in their business success.

Women and Customer Relations
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.