Winston Churchill liked to use the quote, “He who fails to plan is planning to fail” and just look at what he achieved. As a business owner, no matter how small or large your business, it’s your responsibility to yourself to dream big. A business vision allows you to think big in terms of your dreams, but to think big also in terms of how you can reach those dreams.

While your first goal might be to find your first paying customer or to break even there are other things that are important to care about too, and remember any successful project actually starts with the end in mind. This means that you have to work out how successful your business is going to be, consider it like this, a builder of houses doesn’t worry about digging the first hole or in laying the first bricks, he is concerned with delivering a house that is liveable. Without a clear picture of the end result in mid you will never know where to dig the first hole or lay the first bricks.

Therefore, starting with the end in mind will help you create a business that is successful because you’ll know where you’re going.

  1. Helps You Create a Sustainable Business – If you have a vision, you can have a long-term business that grows and evolves as time moves forward.
  2. Creates a Business Not a Job – If you really want a business that lasts longer than week to week and month to month, you need a vision.
  3. Helps You Develop a Growing Business – If you want your vision to grow, you will need to know where you’re going so that you can create a plan to get there and then simply work the plan.
  4. Allows You to Live Your Passions and Do What You Love – While the first thing a business wants may be to break even financially, the first thing most people want is to live a happy life doing what they love. By creating a business vision you can do both of these.
  5. Knowing Your Vision Helps You Choose Like-Minded Contractors – If you know what you stand for, you can tell those you interview for positions so that you can ensure that together your visions align.
  6. Your Vision Signifies to Others What You Stand for – Your business vision will let customers, contractors and employees know what you stand for, above money, well into the future.
  7. Your Vision Helps You Identify Your Exit Plan – A sustainable business always needs an exit plan. After all, someday you will want to retire or have more time to yourself, and having a vision can assist with ensure that comes true.
  8. Your Vision Helps You Create Systems – Knowing the end point in mind, you can work your way back to today and create a system to reach your goals.
  9. Your Vision Helps You Market to Your Audience – If you know where you’re going, and why you’re going there, and who your audience is, you’ll be able to create more targeted and effective marketing messages.
  10. Helps Your Offerings Become More Unique – Your business vision enables you to create unique offerings throughout your sales funnel, ultimately leading to the big dream vision you have for your business.

It should be crystal clear now that having a business vision isn’t optional if you want to be successful. Don’t fail to plan; instead, develop your business vision to align with your beliefs, values, and goals so that you can accomplish your dreams. A wise man once told me that “life is a self-fulfilling property” and experience will teach you how true this is.

Why You Need a Business Vision
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