It’s often said that two heads are better than one, and this is especially true when those two heads are industry experts. It’s also true that if you can locate and be seen either in person or virtually with experts in a short time you will be perceived as an expert yourself. It’s also relatively easy to find industry experts, simply because they want to be known as experts and real experts know how to get the right publicity to be seen.
Using industry forums, Facebook, online communities and my personal favourite Twitter you can easily find experts. Once you have found them, use these tips to form mutually beneficial relationships. Oh and remember that there is nothing wrong with creating a strategy to meet and get to know experts so that you can become one, this after all is how Oprah did it.
Get on Their Email Lists
It might sound like common sense but once you find an expert go to their website and get on to their email lists. This will help you to find out how they communicate with their audience, what products and services they offer and you can then evaluate all of this to learn about any potential opportunities for you to work with them.
Interview Industry Experts
Almost all industry experts are happy to do interviews with people they feel are legitimate, so build up to those major experts by interviewing a few less lofty experts before seeking the real prize. I have actually seen ordinary people with no more industry experience than the average person propel themselves up an audience’s perception ladder simply by interviewing industry experts. These interviews can be presented as a podcast, video blog or even interview blog posts.
Socialize with Industry Leaders
Social media is just an awesome way to get to know any movers and shakers in your industry. You can search for them via Twitter, like I do and also socialize with them on Twitter to. If they show up in person at a place you can go, go and get involved.
Partner with Them
If you can identify an area where they do not have a product, but you know that with their expertise and yours combined you can create a joint project that will resonate with both of your target audiences, take the chance and send a proposal with references.
Promote Their Products
If you both promote to the same target audience and aren’t in direct competition, then you can freely promote their products yourself. If you do a good job they are more likely to take notice and want to joint venture with you on other things in the future.
Take Their Courses
If the industry experts offer a training course, a webinar or information that will be beneficial to you, take them up on their offer you might just get the opportunity to provide feedback and become known and it will most definitely give you a better understanding of your industry and this particular expert.
Ask Them Questions
Never be afraid to ask an industry expert a question, my experience shows that most love to answer well thought out questions. You can send questions via Twitter or on Facebook and more than likely if you ask a good question they will answer it.
Answer Questions They Ask
By following industry experts you will often find that they pose questions that they want others to answer. Take a leap of faith and answer the questions they ask, if you know what they are talking about and have an opinion.
Engage with Industry Experts on Social Media
Don’t just do one-word answers to questions, and “like” and “share” their social media posts without comments. Engage with them; discuss the questions and answers and share your own opinion in detail with them. You’ll stand out as someone who is intelligent and thoughtful and who doesn’t follow the heard, which makes you interesting.
Push Yourself to a Higher Standard
By hanging out with, talking to, and being seen with industry leaders, you’re going to naturally push yourself to reach higher and higher goals. They say that most people earn, an average of the five people closest to them salary, so it makes perfect sense to try to be closer to successful people?
Industry leaders are leaders because they learned early on how to network and be seen networking effectively. True leaders know that you’re going to learn more and be able to accomplish more outside of the office than inside it. Today, you can do a lot of networking completely online using social media like Google Hangout or Skype. The sky is truly the limit when it comes to getting to know industry experts, and eventually working with them, if you set that goal in your sights and work toward it a little each day.