One of the best and most popular ways to host a webinar is to recruit speakers for it that have something interesting to say to your audience that will resonate with them. The people you invite could be movers and shakers within your industry, they might be others with whom you work often, or they might even be people within your audience who have a great story to share. There are no set rules to secure speakers for your event, but there are ways in which you can make your event seem like the best one for the speaker to be involved in.
Choose Topic in Advance
Before even thinking about inviting speakers for your webinar, you should first work out what the topic is going to be about, by doing so you can define the parameters of what the speaker should and shouldn’t talk about and also how long that have to speak.
Clearly Define the Goals and Purpose of Your Webinar
You need to be able to articulate what the goals are for your event to the proposed speakers so that everyone is on the same page. This will help your speakers determine if the event is the right one for them as their own goals will need to align with yours. It’s far better for a potential webinar speaker to turn down the even than accept it and be the wrong person for it.
Describe your Audience
You know exactly who your audience is, and you should be able to explain this to a potential speaker, they will need to know, who your audience are, down to all their demographics You need to be able to describe your audience’s needs, wants and desires to the speaker, so that they can best direct their presentation to meet these needs.
Attend Other Events in Your Niche
By attending other events you might meet a speaker who would be happy to speak at your webinar, you might also meet audience members who have engaging stories who would be even better than seasoned speakers for your audience.
Look up Speakers Bureaus in Your Niche
Many people who speak for a particular topic will sign up with industry speakers’ bureaus or even have speaking information on their websites. If you know who you want to speak at your event, go directly to their website to find this information.
Create a Temporary Schedule of Events
You can update and change the schedule until almost the last minute, but having a working schedule of how you see the event panning out will help the speaker know that you know what you’re doing, and that all they have to do is show up and speak.
What’s In It For the Speakers
No speaker is going to want to speak at your event unless there is something in it for them, so when approaching speakers clearly show clearly the benefits associated with speaking at your event, benefits such as attending the rest of the event for free, to spread awareness, for pay, for exposure… and never forget to play the ego card, everyone likes to feel wanted.
Create Preliminary Sales Pages and Infrastructure
You can change the information later, but if you already have the URLs set up for the event it will be easy for your speakers to market the event to their audience.
Send an Invite Directly to Wanted Speakers
Create a professional invitation for speakers at your event that makes everything simple for the speaker. Provide time limits for RSPVs, copies of presentation and step-by-step instructions for marketing, participating and following up, the easier you make this the more successful your event will be.
Provide Marketing Materials
Each speaker should see the vast array of marketing materials you will be offering them to make it easy for them to tell their audience about the event. They should not feel as if they have much work to do, outside of sending the information you have prepared to their lists.
Once you identify and create a list of speakers, packaging the information together for them is the most important thing you can do, it needs to look professional and slick so that the speaker feels as if you know what you are doing, and that they won’t be required to do too much promotional work. Next, you want to send the invites in waves. Stick to the time limits set in the invite, and if speakers say no, or do not respond, have a plan for following up or moving on to the next person on your preferred speaker list.