Networking is the single best thing you can do for your business and it’s also great for you. It can help make you get out of your comfort zone and into a new, more confident frame of mind. The more confidence you have, the more business will come and more business leads to more networking opportunities. It’s a circle of success that can bring a never ending stream of networking events and loads of new business. By being selective with your networking events, you can have a long line of people waiting in line to do business with you.
Networking Build Confidence
Attending networking events, is frightening at first for most people, main because they attend with unrealistic goals. You should attend with the simple goal of attending, engaging with a few people and making just a couple of good connections, you shouldn’t attend with the goal of meeting everyone at the event, nor of selling anything. By attending it can help you build your self-confidence to a new level. Being around other professional people will help you get used to talking about yourself and your business. In addition, it will improve your listening skills, which will also help your build your confidence.
Increase Market Awareness
As you network with others you’ll learn more about your audience and marketplace, which will help you create more products and services for your audience that truly resonates with them.
Develop Problem-Solving Skills
When you are at networking events you’ll be in situations where you have to think on your feet. You’ll need to solve problems quickly, which will require you to become more knowledgeable and study your niche so that you’re ready for anything and the funny thing is, this seems to happen automatically as you network.
At networking events you can share your knowledge and expertise with your peers and with your audience. The joint knowledge of all those in attendance is priceless, especially when the networking continues after the event and in-between other events.
Improve Business Opportunities
Networking can lead to improved opportunities, because the word-of-mouth connections that you’ll receive will cause a circle of buzz that will explode your business and take it to the next level. To give you an example, I attended a small business networking event and there I met with a journalist of a business newspaper, we chatted and he liked my story. The newspaper published a full page article, which in turn lead to one of the largest national energy companies utilizing my services, which for a small business was a tremendous opportunity.
Let’s make Friends
By regularly attending networking events you’ll increase your circle of friends, close friends and those who you can call on for help. Think of it like this, who will you have most in common with? Your business owner peers or those who do not own businesses?
Be Seen as an Expert
As you get more accustomed to attending, speaking at, and even hosting your own networking events, the people who number of people that perceive you as an expert will increase. This increased profile will make you close more and more business.
Get Awesome Advice
Who better to seek advice from than those who have been there and done that? You’ll take home a lot more than connections; you’ll also take home advice that cannot be beat and that you cannot pay for. Because of the fact that the people you network with have experienced a lot, you’ll learn faster than going it alone. This is perhaps one of the best things about networking, as you’ll develop your own group of masterminds, these are the people you can ask advice from, and give advice to, freely and openly.
Networking comes with more surprise than expectation. You just have to leave your comfort zone to give networking a try. You’ll get far more out of if than you might think at first, this is why you need to attend a number of events before you make any rash judgements. You’ll soon see that networking is a must for your business, your personal growth and your life.