Trade Secrets to a More Successful Blog
You’ve all heard from me about content marketing and the need to write content and post it on your website, however to be effective and to maximize your returns you need to have a plan about what you’re going to produce content on, what format this content will be in and what your goals are, without knowing the point (goals) of your content you won’t be as successful as you could be.
You know you’re supposed to blog to help bring traffic to your website. However, it’s important to have a plan about what you’re going to blog about, what format everything will be in, and to understand what your goals are. Without knowing the point of your blogging you won’t be successful.
Should My Blog Be on My Website
Your blog should be stuffed full of content with more being added all of the time, this is a magnet for search engine traffic and if you make your content specific to your target customers, these are the people you will attract to your blog. By having your blog on your website you will automatically convert some of these prospects (blog visitors) into customer, Many businesses paid for advertisements on search engines with the aim being to bring people to their main website if your blog is on your website you are getting visitors for free.
Present Your Information Professionally
If you want people to read your content you have to present it so that it is easy to read, most people start to skim through content until they find something that interests them, and then and only then will they actually read all of your content. This means that your aim is to make your content easily skim-able, make your paragraphs short and use titles throughout the post that quickly tells people what you are talking about.
It’s also important to use relevant graphics and images, as this makes your content appear more interesting. You should make use of white space and graphics to make your content presentation more professional and more easily readable by your audience. Images can help your audience understand text better by giving them a visual representation of your message.
One small warning about images, try to avoid those cheesy stock images you know the ones I mean of someone holding their hand out to shake yours. These are more of a turn off than a turn on, in my opinion and a few real images of real people will allow your audience to connect with your content much better.
Mix Up Your Blog Content
Bogs don’t have to be all about text, in fact many of the best blogs mix it up and have many different types of content. Try using infographics, podcasts, video and text for your blog posts. This will engage your audience in a variety of ways that will keep them coming back time and time again and best of all, they will share it with their friends on social media. Oh and remember you can repurpose content, so your video can be transcribed into a number of blog posts, infographics, etc.
Who is Your Audience?
If you don’t know who your audience is how are you, going to create content specifically for them, how do you know that the content your produce is useful to them and how can your content address their needs, wants and problems. You need to know understand who your audience is and their different personas. By understanding this, you will create content that truly speaks to your audience, you’ll attract more of your audience. When using a video camera there is an old trick that once practiced and mastered, stops you acting and gets you to connect with your audience, imagine the camera is a person (your target customer) now speak to them as you would normally. You could use a similar technique in all forms of your content marketing.
Keep That Content Coming and On Target
Studies show that creating at least 20 blog posts a month will bring in 97 percent more inbound links than if you don’t blog. In fact, according to HubSpot 92 percent of companies that blog more than once a day get more customers from their blogs. As you can see imagine, you need a lot of relevant content to be successful. But, it’s easy to produce content when you see the results and experience the profit coming through the additional sales your website is making.
Oh and don’t think you are alone in doing this content marketing, this whole website is our own content marketing channel and our aim is to push content out daily. We actually took and old, unused website and launched this website so that we could hone our own skills as to what works and what doesn’t before advising our own clients… and yes, keep hitting that publish button, it works.
Understand What the Point of the Content Is
Each piece of content that you create needs a reason for being. Don’t just create content willy-nilly with no idea why. You may be promoting your products or services, or educating your audience on a subject important to them, or sharing someone ease’s work regarding your topic. Whatever the reason is, it’s important to understand the point. Do you want more newsletter sign-ups? Do you want to sell something? What is your point?
Forgot Something, Promote Your Content via Social Media
Finally, it’s important to promote each blog post that you create. Promote it via your own social networks, and ask your followers to do the same. Make it easy for people to share, no matter how they found out about your blog. Put share buttons for a variety of social media networks on your blog. Put share buttons on your email newsletter too. The easier you make it for people to share, the better and ask people to share it.