A QR code (quick response code) is a two-dimensional barcode that can be printed and displayed in a variety of locations to help drive your audience to online resources; be it your website, video, support desk or any place online. When used properly, they can enhance your marketing campaigns and increase brand awareness as well as potentially saving a business thousands of dollars.
When using QR codes remember that codes need to be located where they will get the most targeted action and where they can be easily scanned. If you’re targeting snowboarders you’ll want your code placed where snowboards will see it. Here are some placement locations that you may find useful in your business.
Magazines and Newspapers
When purchasing advertising in newspapers, magazines and trade journals include a QR code for special offers, coupons or other promotions. If contributing an article, use a code to direct readers to your website author page or direct them to bonus content.
Windows and flat shopfronts are ideal for placing QR codes, simply hang a poster or self-sticking windows cling to announce store hours, point people towards your online shop, and provide customer service information and more. In store signage and displays can be used for this as well.
What could be easier for consumers than having direct access to your support center right on the product packaging of products they have just purchased? A QR code can give them this. In addition, you can use codes to direct consumers to online resources such as product manuals, information on medications, instructional videos and even point people towards complementary products and off coupon discounts off their next order.
Business cards are small so you can only include very limited information. With a QR code you can expand the details by linking to your website and you could even have a page on your website just for those people that arrive there by business card QR codes … imagine how you could personalize that page to engage this group better.
Conferences, Tradeshows & Meet-up Material
There is so much information available at these events that much of it is overlooked and even if take it’s discarded. Include a QR code in your display, freebies, banners, cocktail napkins and even your ID/Name Tag so prospects can retrieve your contact details easily without feeling overburdened.
Include customer support location and hours. You could also use a QR code to send people to an FAQ or web page for training tutorials or even your customer service ticketing system. This is one of the most underused areas for QR codes and one that offers tremendous opportunity.
Receipts & Event Tickets
Receipts are perfect places to include a QR code for discounts on their next order. Include them on event tickets to send customers to your calendar of upcoming events.
Animal care facilities as well as pet owners can put QR codes on a pet’s ID tag. Day care centers , parents and anyone working with children can add them to the child’s backpack or coat so your contact information is immediately available in case of emergency. They can also be added to flyers you hang up if a pet or child goes missing.
Stickers & Temporary Tattoos
Schools, scouts, youth groups and other organizations who regular take groups of children on outings can give each child a sticker or temporary tattoo encoded with a QR code so your organization can quickly be contacted if they get lost or separated from the group.
Promotional Items & Gifts
From mouse pads to t-shirts, anything you are giving away that has a flat scannable surface can have a QR code. Include one to promote your products, services or offer a coupon for first-time buyers.
Post Cards, Gift Cards & Greeting Cards
Include a QR code for free access to a digital product for your clients. Offer them a code that gives then a discount on their next order, use them to direct prospects to sign up for a free gift or to view your special promotional offers.
Maps, calendars, brochures, take-home menus and yard signage also make great places to add QR codes, in fact the list just goes on and on. While not all of these will work for every business, there are sure to be some that will work for yours. The goal is to supply additional information and to connect with your customers and prospects in a way that is easy for them and not necessarily for you.