A Dozen Things to Consider before Starting a Business

If you’ve got a business idea burning in your mind and you really want to get it started, you should ask yourself the following questions. It’s important to go into any business with your eyes wide open to the potential rewards and risks. Not everyone can take huge risks, especially if you have a family depending on you. But not all business ideas carry the same amount of risk either.

Information Consumers Need to Make an Informed Buying Decision

When a prospective customer starts interacting with you, the process begins where they’re mulling over whether they’ll ever buy from you or not. Most people won’t encounter you on your sales page first, but instead, they encounter you on your blog pages,  social media, at events, and through shares of others. Here is the information they need in order to be persuaded to buy from you. That Other People Like

Outsourcing – Price versus Quality

One issue when outsourcing is being able to differentiate when you can pay less for something over when you should pay more, so that the quality of the service doesn’t suffer. There are times when it’s okay to pay less, but there are times when you should pay more. One thing to keep in mind when you outsource to a contractor versus hiring an employee is that you cannot pay

Hiring Your First Customer Support Representative

If you feel as if you cannot handle all your customer service inquiries or you just don’t want to, the best way to deal with it is to outsource. Oh, and outsourcing doesn’t mean utilizing the services of someone in some far distant country, it means utilizing the best people to fulfill your need wherever they are located, either locally or further afield. If your customer support is not up

Increase Your ROI by Focusing on the User Experience

There are many areas where you can make improvements, utilizing “user experience” as your guide. From creating your website to creating the products you promote to your users, their experience should be paramount. After all, everything you do is for your ideal customer, not for everyone else. Therefore, everything about user experience needs to be studied and tested from your ideal customer’s perspective. Website How often have you heard that

Outsourcing – Raising the Stakes and the Pay

Outsourcing is a great way to fill in the gaps in your company and get things done. But it can be hard to figure out how much to pay people that you outsource to. Outsourcing is very important for small companies; it helps them compete with larger companies and it offers freelancers a way to build their own business too. But, if you’re hiring outsourcers, how do you know when

Clear Indications You Need to Start Outsourcing

If you’ve been thinking of outsourcing, you should absolutely do it. But if you’ve been afraid to do it, the problem may be that you don’t know whether you’re ready for outsourcing or not. There are some clear indications you need to start outsourcing that you should think about. But remember, you do not have to wait for these things to happen. You can start outsourcing right away, or you

Top Five Reasons Why People Are Reluctant to Buy

There are reasons that your audience can be reluctant to buy. They often lack trust, have trouble coming to a decision, procrastinate, worry about money, and so on. Or maybe they didn’t think to buy because you didn’t tell them to. Thankfully, there are ways you can overcome these issues right in your sales page, in your marketing messages, and anywhere you engage with your ideal customers. Lack of Trust

Pricing It Right: A Quick Way to Up Your ROI

Pricing is one of the fastest ways to improve your return on investment, and there is a method for pricing that can increase your ROI fast. It’s called value pricing, lots of people think in terms of cost of goods sold and a bunch of other associated cost factors. Or if it’s a service, they often think in terms of hourly rates rather than value rates. But most customers choose

Finding Your Own Path to Productivity

Productivity is a popular buzzword. A search on the internet will yield millions of pages about the topic. But all this advice about how to be more productive can actually make people feel even more overwhelmed. The important thing to remember is that everyone is different. What works for one person might be a total failure for another. Testing and tracking different methods for boosting productivity can help you find


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