Customer expectations have never been so high and businesses these days have to go a lot further to please their customers than in the past. The experience of each and every customer is important to the point that businesses have to consider the experience of one user over the masses. This is because businesses want each customer to come away with a positive experience that they want to tell others about, leading to more customers as a result.
How you customers experience your business, your brand if you like has a lot to do with various aspects of your offerings and at what level they entered your sales funnel. You want each customers to come away thinking that you thought of them throughout their entire journey regardless of where they entered, in ways that differentiates you from your competitors.
Know Your Customer
You hear it all the time, and you’re likely tired of it; but the fact is, if you don’t know who your customer is and what they stand for, you’ll have a hard time creating products, services, information or anything that really resonates with them. And answers such as I sell to anyone that can afford to buy, simply don’t cut it anymore.
Talk Their Language
If you want to be relevant to your customer then you need to speak the same language as them. Spend time in communities with your customers to find out how they speak to each other so that you can comfortably talk to them the way they talk to each other.
Be True to Your Brand
Know your voice, and which images evoke the feelings that you want your customer to feel. If you remember to tell your story with the focus on the customer and not on your brand, you can both be true to your brand and your customer.
Deliver Great Value
In order to truly improve your customers’ experience, deliver the best value you can afford to deliver and back this up with quality customer support. You often hear, to under promise and over deliver but in this case you must do it for every product or service you create for your audience, every single time. If your sales pages promise the moon, make sure to include the stars too.
Make It Timely
You want to be sure to deliver the right product at the time your audience want it, this happens with continuous research into what your audience wants, needs, and expects, as well as a good understanding of the technology available to you to ensure delivery.
Most consumers today like being able to choose from different options, if you can provide your customer with different options including delivery methods, formats, and price points, you’ll have much happier customers.
Let Your Customers See The Real You
Let your customers in on who you are, and what your voice is and what you stand for. If they can get to know you and feel as if they know you, you can build an entire community of fans waiting to buy your next product or use your service again and again.
Ask Customers for Feedback
Don’t skimp on getting feedback from current customers at every stage of the buying process. The more you ask, the more answers you’ll get, and the better your presentation and product can become.
Poor customer experience is one of the main factors in a lack of repeat purchases from previous customers. Even if your product delivered what you said it would, if getting it was difficult, or navigating your website was hard, they’re not likely to want to do it again. It’s up to you to ensure that each customer’s experience is optimized from end to end in order to maximize potential earnings, because getting a new customer costs a lot more than keeping the ones you have and if you keep the ones you have happy, they’ll help bring in new customers.