We all run different businesses and do different things, however we all need clients, let me share with you some of the things you can do right now to attract new clients.
Do something Different
To do the things you have always done and to expect different results is crazy, we have all heard this so let’s do something different in our sales and marketing. You will reach new people and generate new interest in your products and services. Something different could include a new flyer, a newsletter, a specific website or even a sale… they all work.
Introduce something new
By introducing something new and promoting this to your existing client base you will generate renewed interest not only in your new product or service but also in your existing ones, as people will be drawn in by the newly launched item and interested in your existing items, the secret is to use the new product to draw them in.
Revamp your website
The majority of your customers spend more time online than they do watching the television, the majority of people now access the Internet using something other than a computer and the Internet influences around eighty percent of all purchases.
What this basically means is that you need a top notch website that is designed to engage and get your customers to interact and one that also designed to work on mobile phones, tablet, smart televisions and computers. Oh and all FX Digital websites are designed like this, and with prices as low as $200 per month, cost is not now a factor in improving this aspect of your marketing.
Get more visitors
It’s often hard to attract visitors to your premises however online it’s simply a matter of getting more clicks. This is especially important when you consider that your website works twenty four hours a day, seven days a week. And getting clicks to your website is relatively easy, places like Google and Facebook offer all manner of advertising opportunities, the secret to this form of advertising is simply to draw in more business and cash than you actually spend, FX Digital can help you with this and even give you free advice.
Launch a PR campaign
A Public Relations Campaign can see your business discussed and promoted in print, on the television and also on the radio. So, think about your business, what you do, what you do different and what people want to hear about your business. The secret to this is to actually make it interesting and quirky if possible… as that will spark interest and interest often leads to successful PR campaigns. FX Digital have been featured and discussed in many newspapers over the years, ranging from business news to local papers, this form of free advertising is often overlooked.
How often do you call your existing clients, call your business friends and contacts. The answer is often now enough and I am guilty of this too. However to simply pick the telephone up and call and say how’s things? Can often lead to new sales opportunities.
Do you have a referral program, do you offer incentives… the simple fact is that most businesses do not actively pursue referrals, they do not have a documented system and they fail to gain customers as a result. Revamp your referral program, make it relevant and rewarding and you will gather loads of new customers.
Put your business to work for you on Linkedin which is the most social network for businesses, you can join for free, make great connections and best of all you can set up a company page, free of charge which really helps boast the effectiveness of the network. You might also like to consider facebook and twitter accounts next, and then you can tackle all of the others if you wish… the secret here is to promote your main website and business through this social networking as that leads to better success for your website in all search engines and such like.
Get Involved locally
Get involved in your local Chamber of Commerce and get out there and meet other local business owners. By getting to know (networking) other business owners your business will gain new customers, the secret is to join and get involved and to remember that with effort comes results. Join and do nothing and you gain nothing, join and do lots and you will gain lots.