As a business owner you understand how important it is to undertake regular market research however how often do, you actually do it, how often do you look at your competitors so that you can understand your market? Are your competitors doing anything similar to what you want to do, find out how they’re doing it, when they’re doing and what their results are from doing it. As a Website owner this also includes the concept of linkable assets.
Just as you need linkable assets for great search engine optimisation and so that you can drive traffic to your website and dominate your local market, your competitors do too. Likely some of them have them. During your next study of your competitors take the time to discover what linkable assets they have, how they are marketing them, who is linking to them and why they are linking to them.
Make Use Link Checking Tools Regularly
The easiest way to carry out any research is to use an appropriate tool, using a tool like ahrefs.com to explore any website is a great way to determine and discover your competitors’ linkable assets. This particular tool, which has free and paid accounts, is very useful not only to research competitors but also to help you improve your own linking structure and linkable assets.
Naturally, you’ll get more for your efforts if you sign up for a paid account. Then you can look at top pages for any given domain to find the referring domains to those most important linkable assets. You can also use this tool to search for anchor text so that you can discover patterns with the most valuable showing up time and time again.
Social Media Sharing
You all thought social media was for connecting with your customers, however it’s also an extremely useful tool that you can use to research a particular assets popularity in terms of social media sharing. One of the best ways to do this is to use a tool like Ahrefs.com in conjunction with your favourite spreadsheet software so that you can drill down more on the data that is given. Set up a few Google Alerts, and find out where your competition live on social media outside of their own websites. Once you have found them, follow them, friend them and become part of their inner circle to learn more.
Advanced Search Query Terms
Most people know how to use Google to search for a particular item of interest however you can use Google for so much more if you only know, how to use it to conduct advanced search requests. If you want to use Google to search a competitors website for something specific, enter into Google Search tool bar the following: site:yourcompetitorsurl.com “term you want to search”. It’s that simple and you’ll be amazed at the results, you can for instance search for PDF’s, PowerPoints and videos using this method. Another useful search query is simply: site:interestedinurl.com if you enter this into the Google search bar it will list all of the links included within Google for that Website.
Another tool you should most definitely be made aware of is something called Screaming Frog SEO Spider Tool. You will need to install it on your computer, but you can use it for so many things – including studying your competitors’ linkable assets. The link is http://www.screamingfrog.co.uk/seo-spider/
You can analyse any site to ensure that Search Engine Optimisation is at its best, and one aspect of good Search Engine Optimisation is having linkable assets. You can use a free version and an upgraded licensed version. It’s very powerful and useful and will crawl whatever site you enter into, giving you information that you need to improve or compete. You can read the extensive user guide here: http://www.screamingfrog.co.uk/seo-spider/user-guide/
Apart from Google I don’t use any of the above tools above, instead I use more comprehensive tools that require specific training, however the tools above are a good starting point and ones I would recommend any business checks out, especially the free versions and of course the Google tips above are priceless.