Many retailers are struggling to compete in an online world and finding ways to get more shoppers to buy in your retail store rather than online can be challenging, but it’s not as hard as some people would have you believe. You can revitalize your retail store and revitalize shopping within it with just a little thought, study, planning and action.

Use Email Marketing

Use your online real estate, point of sale, and in-store QR codes to collect customer information so that you can market to them via email. Email is still the best way to engage with shoppers, offering them special in-store only discounts, as well as product education based on information that you collect from shoppers.

Provide Online Product Education

Shoppers typically go shopping armed with a lot of previously learned product knowledge before they walk into any retail store. Ensure that you are part of the way that they learned by providing a lot of online articles, blog posts, social media communication and interaction, so that you control the education your audience receives and you are seen as an expert for your product range.

Create an In-Store Loyalty Program

Your shoppers do not need to carry annoying discount cards around for you to provide an excellent in-store shopper’s loyalty program. Large shops such as Sears offers the ability for shoppers to gather points by giving their email address at point of checkout, or online, every time they make a purchase. Give additional points for shopping in store, or using in-store pickup services.

Provide Excellent Customer Service

Nothing can beat fabulous, personalized customer service. One of the biggest complaints consumers have about their shopping experiences is lack of customer service. Most shoppers will pay slightly more for a great customer care experience in the store over feeling non-existent when purchasing online.

Embrace Rapid Expansion of Mobiles

It’s just a fact that mobile devices, along with easy internet access, make it possible for your customers to come into your store, browse the merchandise, then research other places to buy the same stuff. Instead of fighting it, make it easy. Offer free Wi-Fi, and become a resource to your store visitors with QR codes near products that will take them to online research. Many times, price isn’t the biggest stumbling block; its access and information so provide it and reap the rewards and if you don’t know how to speak to FX Digital.

Offer Free Delivery or Curbside Pickup

Many purchases are lost due to the dreaded delivery cost. This is most especially true of larger purchases. While most products ordered online instead of being purchased in the store are smaller, it’s becoming more common to order larger purchases as well. You can combat that by making it very easy for your customers to get the item to their home as inexpensively as possible.

Make Your Store an Entertainment Destination

Many people shop only because they need something, but other people also shop for entertainment. If your audience study reveals information that can help you bring more people into the store, you should do it. For instance, if you cater to women, do you have a place for the husbands or fathers to sit down and enjoy themselves?

Generate In-Store Ambiance

Make displays attractive, make the lighting more pleasant, get rid of lines. Bring back beautiful window displays and make your store into an array of attractive looking “shops” and sections to make the entire shopping experience feel like an art exhibit. It doesn’t matter if you’re selling clothing, furniture, electronics or groceries, making the experience a beautiful one will bring people in and then back again if you keep it changed up.

Use the data gathered during audience research to determine what will work best for you to bring people back into your store to shop in person. It might be offering personal shoppers, it might be a matter of seating for companion shoppers, and it might be a matter of product education along with a knowledgeable staff. Whatever it is, you need to do it to bring customers into your shop again and again.

This is the sort of action retail store owners should be taking, I was amazed the other day that a group of retailers, many of whom have grown rich during the boom times are now calling on the Government here in Australia to introduce GST on all overseas goods rather than offering better value and service: Here is a link to a Linkedin Article I wrote on it.

Getting More Shoppers to Buy In Your Retail Store
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.