The people that know your business better than you do, in many respects are your customers and it’s therefore extremely important to get as much feedback as possible from them. However it’s not always easy to ask for feedback, sometimes it’s not appropriate but there are definitely times when you should ask. If you’re not getting enough feedback from your customers, naturally then you need to do whatever you can to get more? As feedback from your customers will help you to make your products and services better, it might help you to identify gaps your customers want filled.
Some ways you can Generate Customer Feedback
Follow Up Often
Whenever someone buys a product or service, it’s important to make it really easy for them to tell you what they think. Unfortunately most people only tend to give negative feedback naturally and then only if they are really upset about something. Sending an email to follow up with a new customer is an excellent way to ask for the information that you seek.
Send a Survey
Another great way to find out how your customers feel about your company, its products and services is to send them a short survey. If you ask the right questions you can gather a lot of emotionally based information from them.
Start a Customer Only Facebook Group
If you have a lot of customers who are active on social media, you could start a customer only group on Facebook. This will help you get a lot of interesting feedback simply by watching and observing how the customers themselves interact and talk about your products amongst themselves, but remember that you need to be involved and you will need to provide excellent support in such open forums.
Ask for Comments on Your Blog
When you post something on your blog, be sure to actually ask for comments that help provide insight into how your customers are using your products. You can even make blog posts or video blogs to expand on various comments.
Ask for Product Reviews
This used to be really, really popular and it is stiff effective, if you really want reviews on your products and services, all you have to do is ask your customers directly for them. Where this sort of feedback often goes wrong is in offering your product or service for free in exchange for a review from an influencer of some sort. This often leads to positive feedback instead of the good old, honest feedback you actually really need.
However with LinkedIn you can most definitely ask your customers, the real users of your products and services for reviews and recommendations and these should be actively sought.
Have a Contest
Yes, you can have a contest that will help you learn more about what your customers think of your products and services. Ask for video reviews or blog posts to be written about your products and or services. Alternatively simply pick one customer who has provided feedback at random, and reward them in some way. Your aim is to encourage feedback and remember you may be surprised by what they say.
Ask Them How They Use Your Products
A really interesting thing to do is to ask your customers to tell you what their favorite way to use your product is. You may learn some new uses for your own products or services that you had not considered and you could find a wealth of information you can share with your other customers.
Basically the more information you can gather from your customers, the better. It’s not always going be given to you naturally. You therefore need to make it easy for your customers to tell you what they think about your products and services, by offering them easy to fill out surveys that are short and to the point, with open ended questions that lead to you getting really useful feedback.