Although you can make it in business on your own, connecting with industry influencers can make a huge difference. By attracting, fostering and building relationships with the big players in your niche, you’ll be seen by many as a potential influencer, you’ll be able to utilize their standing to help give you credibility and you’ll gain a number of other benefits.
So what are “Industry Influencers?”
Industry influencers are those people in your niche who are seen to be authority figures that have a large following. You’ll often notice them in social media, if you notice that everyone is talking about and connecting to someone, they’re most likely an influencer. If they have thousands of Twitter followers, or thousands of blog subscribers and a regular stream of blog comments they’re an influencer. Influencers are often prolific at engaging their audience, they may have published books or have a steady stream of products, services, and promotions. In short, they’re highly active, engaging to their audience, and successful in their niche.
Why Would You Want to Attract an Influencer?
Many people at first glance think that an influencer a competitor, however, by connecting with these movers and shakers you can actually grow your business. Not only will you learn from them, you also create and build buying triggers for your prospects, namely, credibility and authority, success by association you could also call it. When you’re aligned with an influencer you strengthen your reputation, rightly or wrongly people just trust you more. Consider the person with the dog training website who forges a partnership with Cesar Millan, the Dog Whisperer. Or the business consultant who writes a guest post for Richard Branson, Donald Trump or some other well respected influencers’ blog.
So How Do You Attract Influencers?
The first key to attracting influencers is to be the best entrepreneur you can possibly be. Put your audience at the forefront of everything, be authentic, and be transparent. Be yourself and perform at your best and just build a great business.
Share Everything You Know
The next key to attracting influencers is to share your knowledge, experience, insight and expertise. Connect on a regular basis not only with your prospects and customers but also with those influencers you want to attract. Subscribe to their blogs and comment frequently, you will get noticed. Follow them on social media and become an active participant, provide thoughtful commentary and insights, it only then takes time to get noticed.
Give them a Gift.
If there’s a particular influencer you want to connect with and build a relationship consider sending them the best of what you have to offer. If you sell products then that might be a basket of your best products. If you’re an information marketeer then send them your book with a personalized intro.
Finally, make them an offer they will struggle to refuse. For instance, offer to host a webinar and invite them to speak. Ask to interview then using either video, audio, the written word or all three. Write a book and ask them to write the forward, create an offer that provides them a significant benefit and make it easy for them to contribute. Be respectful, polite and professional and be your best, you’ll attract those industry influencers you are meant to attract and the magic often just happens, simply by being yourself and sharing.