Many businesses want to sell products online, yet many fail to realize that it’s essential to learn how to create inspiring product photos that engage and inspire shoppers to actually buy items. Taking photos that get results requires practice, education, a little imagination and time.
If you are a new business you’re going to want to do this in-house to save you some money, and it’s also nice to have control, but do remember you need to factor in your time. If you can make more money making more products while hiring a professional to take the photographs you should seriously consider it.
In order to create inspiring product photos you’re going to need the following:
The type of camera you get today isn’t really as important as you might think, you can take excellent product images with an inexpensive camera, even with your phone. Try what you have and see how it works out. If it doesn’t work, move up to a more powerful camera, but you do not need to break the bank to create inspiring product photos.
You think you can hold steady but you can’t. Using a tripod to hold the camera extra steady while you take your product pictures will ensure that you get the best image for your products.
Use white poster board or mat board. You can get large, seamless background paper that photographers like to use from most photo supply stores, or craft stores. It comes in muslin, too. The important thing is that it should be very bright white.
Purchase this at a frame shop or art store like Michaels; you just need various sizes that are about the same size as your product. This will be used to bounce light onto your product.
A Standard Table
A nice card table that you can cover with a white sheet or paper that is large enough for your products is all you need.
You’re going to need to tape down your board so that it stays where you want it to stay. You don’t want to set it up just right, and then have something cause it to move during the photo session.
Well Lighted Room
The more natural light you can get in the room, the better. If you have a low wind day, you can even move everything outside to get the very best light nature has to offer.
You can get the lighting you need from any home store like Home Depot or Lowes although I actually purchased my own from ebay. Just buy three floodlights with reflectors, daylight 30-W fluorescent bulbs from them, and don’t forget stands for the lights. This type of lighting will best light your products so that just the product shows and not the background.
Light Box Kit
If your products aren’t too big you could invest in a light box kit, this will give you basically a well lighted white box which you can put your products in and take photographs.
Finally, set up your product to be the center of attention. It can also be a good idea to put something for a size reference near the product for one of the pictures at least, so that the audience knows how big your product is by sight. Even though you will put the measurements of all your products in the descriptions, seeing is believing so they say and to test all of this out, simply have a look at ebay and you will see all manner of good and bad photography, study what you like and learn how to create inspiring product photos.