The very nature of business and commerce suggests competition.

Competition is the very reason for our existence, one could argue. Throughout our lives, we continuously compete with others and ourselves. In our personal lives, we compete for companionship, we compete in sports activities, we compete with the person in front of us trying to grab whatever it is we want that’s on sale.

In our world, at least to some degree, we experience varying levels of competition on a daily basis. When you truly begin analyzing your thoughts, competition comes up time and time again – because we are competing for the basics of life, as well as those things we believe we want and need.

Basic needs such as shelter, food, water, and sunlight feel as if they are available in unlimited amounts. On a business level, we compete for customers, clients, products and services. These needs to a business are similar to our basic needs as human beings, though they certainly cannot be seen as unlimited.

Competition can be viewed both positively and negatively. Most people consider being competitive as undesirable, but that’s not necessarily true. If we did not have a competitive nature, there would be no sports. And if there were no competition in business, commerce would fall flat. Competitive pricing, the desire for a business to offer better service than another, and a business’s ultimate goal of customer retention are ways that competition help us, as business owners, survive and thrive.

Competition should be seen as a turning point to positive change. The consumer is able to feel secure in purchasing decisions simply because competition exists, and they realize that we, as business owners, want them to come into our doors, buy our products, and utilize our services. Because of competition, we must constantly strive to be better businesspeople. We must constantly strive to offer more services, at less cost to the buyer. We must constantly strive to lower prices, but increase variety. This is our job as business owners.

Competition suggests assertion, and to a certain point, being assertive in business is simply a necessary thing. “May the best man (or woman, or business) win.” But we need not be overly-aggressive in nature in order to be assertive for the good of our own business needs. If seen as a positive measure of growth, competition can and should be a healthy addition to our daily business lives.

 

Business Mindset   Necessary Competition
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.