In business, as in life, it’s all about balance. You need to be able to walk the fine line between too much and not enough in order to achieve success. The trick is not only knowing that you need to balance competing interests in your business, but also realizing when that point of balance has been reached. This is important because when things are in balance, running a profitable shop is a breeze. However, when things are even slightly out of balance, the dangers of losing that profitability start to increase. What’s more, imbalance tends to breed even more imbalance. This results in the risks of loss increasing exponentially each time things get a little more out of whack. Luckily, it is fairly easy to develop a natural sense of balance when it comes to your business. Let’s take a look at how.

A perfect example of balanced, yet opposing interests are the concepts of risk and responsibility. When you think about it, no two concepts could be more dissimilar. Yet, despite being polar opposites, both risk and responsibility are necessary components of any successful business. In fact, they are so important that both are also necessary components of a successful business mindset.

Every business needs to be able to take risks. There is no way to exploit lucrative market opportunities without incurring some risk. Again, when to move on an opportunity and when to stay put all comes down to balance. If you take too much of risk then the potential downside effects will outweigh the potential benefits of the opportunity. On the other hand, if you are too cautious about making a move then you lose any head start momentum that you might have gained. In this case, a miscalculation of the risk involved leads to a loss of profit. So how do you correctly balance the amount of risk you assume? The answer is simple; by judiciously using responsibility as a check against that risk.

Responsibility is, in some sense, the flip side of risk. Because it is an opposing force, it helps to keep the instinct to take a risk under control. Responsible behavior exhibits itself almost as a gut feeling. You know when a potential action is probably a step too far without even having to fully examine the consequences. This is the process of balance that we were discussing earlier. The one impulse is countered by the other. The end result is that you achieve you goals by using a little bit of both.

 

 

Business Mindset   Be Responsible, Take a Risk
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.