Since the advent of the Internet every single business no matter how large or how small has to some extent a level playing field to play one. By this I mean that the smallest business if they invest wisely can present themselves in a manner that allows them to compete and win business from their largest competitors.

At school we all learned that you shouldn’t copy anyone, however while this is fundamentally true, you should still study your competition and learn from them. Work out what they are doing right, and copy, improve and modify their strategies and reap the rewards that go along with doing so.

Personalize Your Brand

No, it’s not about you; it’s about them. Think of your best customer and then personalize everything you do to focus on this one customer. Your email messages and all your marketing messages should be or feel personalized to your audience.

Show Your Passion

Due to the fact that you don’t need to worry about a huge business, you have more time to focus on the passion you feel about your business and your offerings. If that shines through to your audience, they’ll respond by becoming raving and passionate fans of yours.

Stay Lean and Mean

A big advantage any small business has over bigger businesses is that you can stay lean more easily than they can. You can outsource a lot of work during busy seasons and rein that in during the off season, keeping your profit margins up. This advantage allows you to spend money and time branding smartly.

Be Innovative

Large businesses have lots of red tape and paperwork to go through in order to get things done. You don’t, It’s just you, right? So, you can act on new ideas quickly, beating the bigger businesses to the punch and reaping the rewards before they can ever hope to implement anything new.

Provide Exceptional Customer Service

As a small business you also have the ability to deliver brilliant customer service, because you don’t have to deal with as high a volume of complaints and issues as a large business, where the owners are very separated from the details of day to day operations.

Niche Down

Keeping your niche small is very important to a small business. You cannot spread yourself so thin that you don’t have time to make that one thing that you do the exceptionally well, differentiating yourself from your competitors.

Plan for Growth

Even as a small business, if you do everything right, you’re going to have to be ready for growth. Perhaps you need to identify contractors and software that enables you to grow. That way you won’t have to reinvent the wheel each time you need to grow.

Pay Attention to Details

When you’re a small business, the little things really do matter. Pay close attention to the things you do because the smallest thing, such as sending a thank you note, a birthday wish and the close personal attention that you can give, will make all the difference to your customers and audience members.

As a small business even with a small budget you really have an advantage over big business. You don’t need a large budget to brand yourself, you simply need the ability to focus on your values and ideals in a way that speaks to your audience and to act and do what is necessary.

Big Brand Strategies on a Small Brand Budget
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.