Every business has to engage in some manner of analyzing to ensure that the business is performing at its best. Online businesses are no different, in fact it’s often easier to analyze how well your business is performing say compared to your traditional bricks and mortar business. I’ve put together some tools that will help you to analyze your business.
Google Analytics are considered the industry standard and almost everyone uses them on their blogs, websites and online properties. Google Analytics have an awful lot to offer and most people only use a small proportion of what is on offer. For instance you can use Google Analytics to carry out AB Split testing to help increase conversion rates. It’s a great tool that every online business should use, especially as Google still controls the search engine marketplace.
This analytics tool is focused on turning leads into customers. This system helps you capture email addresses as well as break down your visitors by location, source, and more. It’s pretty awesome software that can help you take your business to levels never before considered. However, it is expensive and will require a personalized demonstration and quote from a representative.
QuickBooks is essentially the standard for accounting software for small businesses, and this business tool will help you analyze your business. This takes printing reports to a whole new level.
If you need real time customer activity monitoring, this is the app for you. You can tell what your visitors are doing the moment they get to your site and where they’re from, even before they subscribe.
Link – https://www.woopra.com/
You can use this free on one site to see real-time traffic on your website and get reports for historical data. Upgrade to the pro version for more features and more websites. You do have to install it on your website to make it work, but visitors will not be aware of this.
Link – http://clicky.com/
These are awesome, use these analytics along with Google to optimize your marketing efforts to get more sales and conversions for any website or blog. They have price points to suit every business.
Link – https://www.kissmetrics.com/
Accounting is very important and the finances of your business are essential to making it last and work. This is for a larger business, but as you grow you should consider keeping a close eye on finances to ensure continued success.
This analytics tool is different in that it’s a desktop Windows app that allows you to see interactive data as it’s starting. You can even use it free. It has many interesting features that are very intuitive to use to help you take your business to the next level.
Link – http://www.qlik.com/
Also, remember that many applications that you use for your business offer internal business intelligence solutions. Check them out to see if they give you the insights that you need to know to make your business run effectively. Staying ahead of the numbers is necessary to notice trends and to help push sales higher or avoid a problem.