As a business owner who serves customers, it’s imperative to find a way to focus on the customers’ experiences and how to make their experiences even better when dealing with your business. There is so much technology today to help smart business owners serve their customers in the way that the customer wants. If you want to be more customer centric (and if you’re smart you do want to be), these tips will help you achieve that goal.

Install a Ticketing System

A help desk is a great way for your customers to escalate their problems in an easy way. Most ticketing systems will automatically send the customer an email stating that the problem is being looked into, assign a number to it, and give them a time limit of when the problem might be resolved.

Offer a Searchable Self-Help FAQ

A great way to offer consumers of today extra help is to provide a searchable help desk that they can look through prior to opening a ticket. Many people prefer to help themselves first and this will make many of your customers happy.

Make It Easy for Them to Contact You

Some people still prefer dealing with a person so it’s important that you also, if you have a high volume of inquiries, allow them to contact you (or customer service) directly via email or telephone.

Call Them

Nothing will surprise your customers more than if you reach out and call someone who’s having extra problems, or even just your top customer to say thanks. That extra personal touch will make the customer feel valued.

Send Them a Thank You Card in the Mail

Today, everyone does everything electronically but you don’t have to only do it that way. You can also send your customers thank you notes or cards in the mail. You can use a service like SendOutCards.com if you do a lot, or something like Postable.com which allows you to personalize any card, add a stamp and mail it.

Ask Your Customers What They Want

If you’re not sure what to do for your customers to make their experiences even better, why not just ask them. You can ask them in various ways in various places. For example, you can send an email survey, or put a survey on your website, or at checkout.

Create Personalized Packaging

If you send any products via the mail, and it’s possible to do so, try to design and create personalized packaging that makes the person who is opening it feel like it’s extra special.

Offer Freebies

At many places in the buying cycle and the customer life cycle it’s important to keep them interested and moving forward. One way to do that is to offer a lot of free information. It might be training on how to use your app, ideas on how to wear the scarf, or how to care for a T-shirt properly to make it last longer. Use your imagination.

Answer Quickly

When you get a question, no matter what manner it comes in, it’s imperative that you answer quickly. The rule of thumb is within 24 hours. People expect instantaneous results today and if you take too long to at least tell them you’re researching the situation, they’ll think you don’t care and they’ll be unsatisfied with their experiences.

Focus on Solving Customer Problems

When you really focus only on being of value and solving customers’ problems, you will automatically make your customers a lot happier and improve their experiences. After all, it’s truly is all about them, not you.

Follow Up

Never miss an opportunity to follow up with customers. After any connection whatsoever, good or bad, follow up to ensure that the consumer is satisfied and considers the experience a good one and finished before you close out an inquiry.

Improving your customers’ experiences will go far in encouraging repeat buyers and word-of-mouth marketing, and it’ll also make you feel great. When you’re serving your customers in a way that makes them happy, it’ll make you happy too. It’ll also make you a little bit richer.

11 Ways to Improve the Customer Service Experience
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.