Posts From Steve Cartwright

The Most Important Attributes of Effective Online Influencers

When working with influencers, it can help to know and understand what makes an effective online influencer. An online influencer is someone who produces content for a specific audience that they influence by sharing what they like and don’t like. They often share their lives in a very real way that helps them connect with their audience. Often, they’re part of their own demographic and audience too. An effective influencer

Interview Questions to Ask to Ensure You Hire Ethical Staff Members

Ensuring you have ethical staff members starts from the moment you list the job, keeps going through the interview process, and continues during the training process and throughout each employee’s lifetime with your company. Thankfully, there are ways to make sure that you hire ethical staff members. It just takes a little extra effort. Start with your job listing by stating exactly what type of person you want to hire.

Embrace Technology to Jump Start Your Marketing Strategy

For some business owners, the idea of technology and learning something new sends fear to their heart. They fear it’ll be complicated, they’ll have to pay a lot of money, that it won’t work, and so much more. But the truth is that if you embrace technology, it’ll jump-start your marketing strategy and make your overall job a lot simpler and more profitable. Let’s look at the benefits of using

Factors That Affect Business Success

Entrepreneurs all over the world have various success stories about how they became a success that they like to share with everyone. If you read these stories with envy and think that you can’t do it too, you’re wrong, yYou can do it. To understand the factors that affect business success, break down the success stories that you know to find out what they all have in common. More than

Ways to Invigorate Your Social Media Marketing

Social media marketing is one of the best ways to get the word out about your products and services. But, sometimes it’s easy to let the accounts go. If you start noticing your effectiveness waning on social media, the best thing you can do is find ways to invigorate your social media marketing by freshening up your social media accounts and marketing tactics. Audit Your Social Media Accounts The first

Project Management Tools to Aid You in the Planning Process

A large part of project management is project planning. It’s important to set up the process in an orderly manner that considers all facets of the issues you may face. For example, visualizing the entire process can help you avoid issues that come up with one task having to be done before another task. Let’s look at some tools that can help make the project planning process easier. MindMeister Many

What Does It Mean to Be an Ethical Business Owner?

The thing to remember about ethics is that sometimes things are unethical but still legal. According to’s definition, business ethics refers to “the study and examination of moral and social responsibility in relation to business practices and decision-making in business.” In practice, the following are characteristics of an ethical business owner. Demonstrates Ethical Business Practices When someone wants to be ethical they not only talk the talk, but they

How to Cope with Coworkers Who Don’t Respect Others

Working in a disrespectful environment can be very hard on people, it makes going to work in an otherwise great job unbearable for some. It can cause stress, which can cause people to miss more work. Therefore, learning to cope with coworkers who don’t respect others is a necessity for career survival. Let It Go While standing up for yourself can sometimes seem the right thing to do, it really

How Collaboration Can Strengthen Your Marketing Strategy

Many national brands participate in collaborative marketing strategies. Sometimes they do it for charity, but sometimes the brands just go together well. Essentially, collaborative marketing involves working with other brands to share resources in order to increase leads, spread brand awareness, and improve market influence. Shared Audience To ensure that collaborative marketing helps you improve your business, it’s important that you choose partners who have a shared audience but who

Skills Necessary for Lasting Business Success

Experiencing lasting business success isn’t something you do by accident, as a business owner there are skills that you need. Even if you don’t have the skills to start with, you can develop them. Never allow the idea that you need a certain skill set to intimidate you, rather, take it as a challenge to develop that ability. Be Able to Think and Plan Strategically Being able to look at


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