Posts From Steve Cartwright

Ways to Brand Your Small Business

The first thing to understand is what exactly a business brand is. Essentially, a brand is how your audience and customers think of your business and what it represents to them. It’s a feeling more than a logo or name. Knowing this means you need to really think about how you leave your audience feeling when they think of your brand. Define Your Brand To define your brand, figure out

Easy Short Guide for Business Branding Online

Building your business brand is important because it helps ensure that you are bringing to your audience just the right feelings that you want them to have – feelings that help them trust you, feel as if they know you, and like you. And then enough of all that to make them want to act on your calls to action, like you, buy from you, follow you, share your offers,

Reasons You Need a Digital Marketing Strategy

It’s a sad fact but the vast majority of the businesses I walk with, don’t have a planned digital marketing strategy. All they seem to do is hear about something working, or thinking something works and then just trying it. In other words they just go by the seat of their pants, doing a little here and a little there. But, if you develop a written digital marketing strategy, you

Eight Tips for Successful Email Marketing Results

Email marketing is something that is very important to participate in today. Whether you have a bricks and mortar business or a digital business, email marketing is an effective way to boost sales and get your information to your audience. These eight tips will ensure that you’re using email correctly and in a profitable way. Pick the Right Autoresponder When you want to use email to market your business, it’s

Types of Content to Send to Your Email List

This is a list of email types that you can send your email list subscribers to add more value and get more email engagement. If you are stuck on what emails to send, start with this list and you’ll be set for at least a month. Welcome and Thank You Email Of course when someone signs up for your email list, they should always get a welcome and thank you

Short Guide to Digital Marketing

This is a short and sweet guide to the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy. Search Engine Marketing or SEM Search engine marketing consists of using both paid and unpaid content marketing to get people to visit your site or

Digital Marketing Examples

These days, whether you have an online business or an offline business, you must participate in digital marketing if you’re going to succeed. Most people use their mobile devices to search for and find information about their problems, so if you’re not findable online it’ll be hard for you to compete in today’s digital world. Let’s look at these nine examples of digital marketing today. Search Engine Optimization SEO is

Influencer Marketing Is Digital Marketing

This exciting form of marketing is available to any company that wants to work with influencers. An influencer is a person who has an audience that follows them, shares their content, and buys what the influencer suggests that they buy. They are often found on Instagram, Twitter, YouTube, and other social media outlets, sharing their lives with their audience. This works in a business to consumer (B2C) model more than

How to Add a Weekly Webinar to Increase Group Engagement

If you have a group on Facebook or any platform, a great way to increase group engagement is to add a weekly webinar to your activities as an added value for your audience. This is something that really gets the notice of the members and can help them learn to trust you more, engage with you more, and answer your calls to action faster. You can have a weekly webinar

Ways to Attract Successful Joint Venture Partners

If you’ve decided that you do want to JV with others, you’ll need to be ready to attract the best partners you can. You can be ready for them before you even come up with an idea. Let’s look at some ways to get ready so you can attract the most successful JV partners. Plan the Topic Out in Advance If you already have an idea of what you want


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