Posts From Steve Cartwright

How to Create Engaging Experiences for Users

Most people don’t realize that user engagement and user experiences affect search engine optimization too. One of the easiest ways to make users stick to your website longer is to obviously have good content but to also make your website simple to use, easy to get around, and of course understandable. You also need to offer engaging experiences and your website design plays an important role in this regard. Design

Tools to Help Your Business Become More Customer Centric

The more you can get to know your customers, the easier it will be for you to add value to their lives and to succeed with your marketing. If you know what they want out of life, what their pain points are, and what keeps them up at night, you can focus on each customer individually and create products and services within your niche to meet these needs. Google Analytics

Turn Your Competitors into JV Partners

One way to take collaboration to the next level is to find Joint Venture (JV) partners. You’ll find JV partners by meeting colleagues and competition. A JV partner is a joint venture partnership that can last for a few months to years, it all depends on the goals of the project and how successful it is for those involved. Start an Industry Organization If there isn’t an industry organization yet

Some Reasons Why One Size Fits All Marketing Plans Don’t Work

If you are like me, you will have seen hundreds of advertisements for templates, swipe files, or step by step instructions to Facebook Advertisements, Google Adwords and all manner of one size fits all approaches. But, it’s a well known secret in marketing, that the one size fits all approach simply doesn’t work. Branding Is Imperative When you use someone else’s cheat sheet, you need to take the time to

Top Collaboration Tools to Try

There are numerous collaboration tools available today that you can try out to make your workday go smoother. It’s hard to collaborate sometimes without the right tools. Emails get lost, tools can be hard to use, and then missed information can cause headaches and downright serious problems with succeeding. Slack This messaging app makes it possible for groups to work together in a better way than just email. It has

Examples of Business-Focused Crowdfunding

If you’re not sure about finding business related crowdfunding opportunities, it can help to look at what others have done and are doing to raise money through crowdfunding. After all, if someone else can do it then there is no reason why you can’t do it too. Inventions This idea that is doing well on Kickstarter is a new type of light switch that has managed to raise over 300K

What to Do about False Positives

Some types of security, especially the likes of Norton and McAfee, sometimes give users a false positive. For example, you find a game that you want to play and you you have other friends that play it, but it comes up as “dangerous to download”. Or you run a scan and it says you have viruses that you realize are really programs that you use regularly. What do you do?

What Does User Centric SEO Mean?

Search engine optimization has never been more important, it helps to ensure you bring plenty of traffic to your website and that your content gets in front of the people you want to become your users and customers. Most people still use Google Search to find information, I know I do and it’s one of my most used apps on my phone. Google’s job is simply, to give their users

Ways to Grow Your Business through Collaboration

Businesses can achieve amazing growth through collaborating with other businesses. With business collaboration, you can reduce risks, increase success, and improve innovation. With the right plans, you can achieve amazing results and make some amazing friends along the ways. Create More Referrals When you work with others, even your competition, you create a situation where you will get more recommendations. The reason is that if you’re good at what you

How to Recover if Your Website is Hacked

If you have a business is online long enough, your site will be hacked its simply a matter of time and luck. You can put in all the security measures and monitor your website all you want but once you get popular enough, hacking attempts and eventually getting hacked is bound to happen. So whilst you need to do whatever you can to keep it from happening, it also means

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