Posts From Steve Cartwright

How to Improve the Readability of Your Content

There are a number of ways content markers employ to make content more readable, this gives a better customer experience and a much better chance to convert website visitors into buyers and then into long term customers. Font Type There are two classes of font; serifed and sans serif. Serifs are the little curls on letters, such as on Times New Roman. Sans serif lacks these curls. Good examples would

Commercial versus Informational Wording When Creating Content

As a business owner or digital marketer I’m sure you’ve spent hours creating the perfect content for your sales landing pages or even your website, however you fail to attract any visitors to these pages because the search engines just don’t value the content you have created. However by simply changing the wording a little can result in a huge difference to your visitor numbers and sales generated. Commercial or

Mobile Apps for Small Business Communication

Staying in touch with employees, clients and stakeholders has never been more important. Fortunately, there are a number of communication apps ideal for small businesses. Here are a few suggestions. Skype Skype is the number one video-conferencing app. In addition to basic chat, you can use it to transmit photos and files of any size, share your computer screen, call a group of up to 25 people, and more. The

Mobile Apps for Small Business Productivity

If you’ve got a smartphone and who hasn’t? You’ll know that there is an almost endless amount of mobile apps, with many of them incredibly valuable because they can increase productivity for your small business. If you’ve been struggling to get more done, check out these handy apps I’ve found. Evernote This is a powerful note-taking app that will allow you to store notes, web pages, audio clips, PDF files,

Common Audience Complaints about Videos and How to Avoid Them

Video marketing is booming as videos have become an increasingly popular way for consumers to be entertained, educated and informed about new products. However, there are a number of common audience complaints about videos that can actually cause your video marketing efforts to backfire. Knowing these complaints can help you avoid them and make your marketing more effective: Too much of a hard sell Mismatched style and tone A misleading

Trustworthiness Is Extremely Valuable to Prospective Clients

Prospective clients have so many choices these days, in relation to most products they wish to purchase. In fact, a simple search of Google proves this, and this being the case, trustworthiness can be extremely important when it comes to gaining and then retaining clients and customers. Offer Real Value for the Price Clients are interested in both price and value and these are not the same thing. Customers are

Tips for Profitable Video Placement

There are a number of ways to place your videos in such a way as to increase their popularity and profitability. There are also several issues that can stop your video content from being delivered to your target audience. Knowing what they are, can help you to avoid them. Pop-Ups Some people opt for pop-up players, which seem attractive but can cause all sorts of browser issues. Flash Issues Not

Buyers Don’t Just Want a Solution – They Want to Feel Good about It

Small Business owners who let’s face it, are expected to know about marketing, plus many other marketers tend to think that consumers make purchases (shop) in a logical manner. This however is not the case, studies have shown shoppers make decisions based on emotions first and then try to justify them with logic. Everyone wants to feel good about what they have purchased, and in particular people love to feel

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