Posts From Steve Cartwright

Ways to Boost Conversion Rates with Earned Media

Earned media can help boost conversion rates in a way that no other marketing activity can. If you are not already actively cultivating a relationship with the media, it’s time to start and see how effectively it can boost your business. What Is Earned Media? Earned media refers to media exposure you’ve earned through word spreading about you, rather than paid exposure like ads. Earned media can take many forms,

How to Use Facebook to Grow Your Email List

Facebook has over two billion users and is one of the best ways to grow your email marketing list, once you know what you are doing. Why Facebook? Facebook is the largest social network in the world, with nearly two billion regular users each month. It is also in the top five sites in the world, along with Google and YouTube. Facebook Marketing versus Email Marketing It is great to

How You Can Encourage Earned Media

Most bloggers and online business owners miss golden opportunities to promote their brand and business by not having a media outreach program or focusing on earned media. Yet encouraging earned media can be one of the best and rewarding ways to achieve your goals. What Is Earned Media? Earned media is when discussions about your brand, products and/or services are generated by people outside your company – such as journalists,

How to Leverage YouTube to Grow Your Email List

YouTube, the video sharing site, is it seems becoming more and more popular. As a result it can be one of the best ways to grow your email marketing list once you know a few tips and tricks. Why YouTube? YouTube is the largest video sharing site in the world, with billions of regular users each month. It is also in the top five sites in the world, along with

Key Analytics That Impact Your Content Plan

Once you start running a website which incorporates a blog, you will need to check your results by looking at the analytics for your website and other content marketing activities. There are a number of areas to pay particular attention to in order to develop a content marketing plan that will help you grow your business consistently over time. Your Site’s Traffic Log Your traffic logs will be packed full

Do You Have a Media Outreach Strategy?

If you don’t already have a media outreach strategy for your business, it is time to create one. What Is Media Outreach? Many online businesses focus on grabbing the attention of their target audience in order to get them to make a purchase at their website. Media outreach, on the other hand, focuses on the media (that is, journalists and media outlets) creating attention for, and understanding, their brand and

How to Write an Autoresponder Series of Emails

An autoresponder series of emails is one of the best ways to connect with your target audience and build a relationship with them. It can seem a daunting prospect, but here are the essentials for success. The Ethical Bribe One of the best ways to get people onto your email marketing list is to offer them what is commonly referred to as an ethical bribe. Enticing items that encourage sign-ups

13 Features an Autoresponder Must Have

Every online business needs an email marketing service, in order to use the autoresponder feature so they can automate as much of their marketing as possible. Here are some of the main features to look for. A Large Number of Subscribers Some services are free, but only up to a certain number of subscribers. Others set certain price thresholds based on the number of people on your list, so be

Tips to Evaluate Your Content Marketing Results

There are a number of ways to evaluate your content marketing results to determine which content is most successful. Once you have this information, you can use it to plan your editorial calendar and the future content you wish to publish. Check Your Traffic Logs Check your traffic logs to see which pages are your most popular content. The answer might be surprising. You never know what’s going to resonate

Where to Publish Your Digital Book Besides Amazon

Amazon’s Kindle program is undoubtedly the most popular ebook publishing program, but there are also others you might wish to try in order to make the most of your digital books. Let’s look at Amazon’s first. Amazon Revealed Amazon’s program is called Kindle Direct Publishing, or KDP. As the name suggests, you can sell books directly to consumers through their interface. With millions of users and more than $1 trillion

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