Posts From Steve Cartwright

Turn Your Website into a Lead Generation Goldmine

Your website is so much more than a brochure describing your business. It is literally a goldmine waiting to happen. But, you have to set it up correctly. You need plenty of calls to action and reasons to give people to want to be connected to you, buy your information or products, and even promote you. It all starts with your website. Lead Generation Software Software like Leadpages.net, Instapage.com, and

Ways to Elevate Your Customer Support

Statistics show that keeping a customer happy is a lot less expensive than getting a new customer. Therefore, it’s imperative to form a customer centric attitude that you pass on to every part of your organization. Listen You know the saying as well as anyone: “You have two ears and one mouth for a reason.” Well, it’s a good analogy for what you should do in any situation, not just

Why You Need to Build a Team with Contractors

As a small business owner, you have to wear many hats. But, typically a person who opens up a bricks-and-mortar business knows that they can’t physically do everything, so they hire people. They hire a cashier, perhaps a cook, a waitress; you know, the normal positions that they need to do the job so they can do their job – manage. But, when people open up home businesses, they often

Eight Ways Your Customers Want to Contact You

A common mistake that entrepreneurs make when they build their website is that they make it hard for visitors to figure out how to contact them. This is kind of counterproductive. If your customers and prospects cannot contact you via your website or via some other way, they will get frustrated. They might not buy from you, or they might not buy from you again if they already did. They’ll

Tips for Increasing the Efficiency of Your Business Online

Online business owners are typically sole proprietors and due to that, efficiency needs to be part of everything you do. Your business can be lean and mean, and run almost on autopilot for most things that you do which don’t require your input – provided you set it up that way. Get Help There are numerous people that you can outsource part of the work to in order to take

The One Secret All Successful People Know

If you’re like me, you have most likely looked around at other people and worked out that there are a lot of people out there experiencing a great deal of success, even though they aren’t perfect. If you’re not aware of this, then you need to start taking notice of people who are successful or who present themselves as a success (because remember that perception is reality). The secret that

The Importance of Educating Your Customers

When you think of marketing you probably get a little nervous. Everyone says they hate selling. But, what if you could simply educate them, give them the information that they need and want, and then make money? Well, you can. Educating your customers on your products, your services, and your offers is so much easier than marketing. But, guess what – it is also a form of marketing called content

Automate Your Digital Marketing

I’m a small business owner, in fact I’m an army of one and yet I manage to compete with businesses employing hundreds of people with multi-million dollar budgets. Since automating my digital marketing I’ve become what is known as an influencer, I’ve even been listed as a top ten content marketing influencer, top 100 social media marketing influencer plus a few others. Newspapers and Magazines ask me for quotes they

Nine Inbound Marketing Techniques That Get Results

The entire point of inbound marketing is to attract, engage and delight your audience so that you create more and more customers with a larger lifetime value. The lifetime value of one customer is equal to the amount of each product in your product funnel. Some of your customers will end up buying everything you have and some will buy just one or two. You can use analytics to come

The Key to Joint Venture Success

Joint ventures are a great way to expand awareness, get more leads, and boost sales, I’ve used them for years and I’m always keen to partner up with accountants and business coaches in such ventures. A good joint venture requires that you set up a temporary project with a JV partner who offers complementary skills to yours and who is willing to put into it as much work, time and

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