Posts From Steve Cartwright

Ten Mistakes Businesses Make When Implementing a Content Strategy

Creating and publishing content that your audience will not only enjoy, seek to read and will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. You Didn’t Plan Ahead For content marketing of any type to work, you need to have a plan in place. You

Ten Mistakes Most Businesses Make on Social Media

Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If you want to use social media positively, avoid making these business mistakes. Mixing Personal and Business Keep your personal and business accounts separate as much as you possibly can, this means that your personal Facebook page is for your own use, your

How to Optimize Your Social Media Campaigns

Using social media to market your products and services is an excellent way to generate more business and to become the go to guy in your industry.. The idea is to give your audience useful and valuable content to consume that teaches, informs and excites them enough to want to answer your call to action. Post on Days and Times Your Visitors Read and Interact Most Use analytics to determine

How to Get Maximum Results from Google Analytics

Google Analytics is software that Google offers webmasters to help them identify what is working and what is not working, to draw and boost conversions. There is a lot you can accomplish if you have the right data. The key is to get data from Google Analytics that is actionable. This type of data answers the what, where, when, why and how that you need to maximize and properly optimize

The Content Intelligence Assessment You Should Do

Content intelligence is concerned with the data that content produces, for example, clicks, views, responses and so forth. To analyze how well the content that you’re promoting is working, you’ll need to look at your numbers thoroughly. As you study the numbers you’ll discover a lot of information about what other types of content you should publish, why you should publish it, and how it impacts your audience. Let’s look

Ways to Boost Your Visibility with SEO

Search engine optimization (SEO) is something every single small business owner should understand, at least to some extent. Whether you’re a blogger, a service business, a producer of something, a marketer, or you own a bricks-and-mortar business, SEO is important if you want to generate plenty of visibility for your business within the search engines. SEO isn’t a difficult concept to understand and isn’t all about keywords, meta tags, etc., 

Ways to Get Unresponsive Customers Attention

Sometimes it happens that customers don’t respond even when they need to. You send email after email, leave voice messages and get no response whatsoever, and you just don’t know what else to do. While sometimes there is nothing you can do, ensure that you’re at least doing the things on this list. Customers First Always remember that it’s not about you; it’s about your customers. Some customers simply don’t

What Is Your Value Proposition?

Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need to be able to identify your VP (which is also called a Unique Selling Point or USP), and you need to be able to tell others about it. Differentiate Offers from Competitors You’ll need to study your competitors so that

Ten Ways to Make Raving Fans of Your Toughest Customers

We all have tough customers however wouldn’t it be great if you could take these customers and turned them around into raving fans… this can be accomplished most of the time.. But it can sometimes take a while to get there. By following these tips you’ll have more of a chance to convert your angry customers in to happy customers, or at the very least happy former customers that have

Measuring Video Impact on Your SEO

  Video is good for search engine optimisation (SEO), it seems strange that something that is not text based is so good, but it is. Video impacts visibility, engagement, satisfaction and conversions because it’s so good for SEO. Page Rank According to the Online Publishers Association, audiences not only prefer watching videos to reading text when learning about a new product or service, the video also converts at a higher

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