Posts From Steve Cartwright

Your Blog Should Be on Your Website 

A lot of people get really confused between blogs and websites. But in reality blogs are websites and websites are blogs today. At least they should be. Some business owners will create a beautiful website, then go to Blogger or WordPress.com to create a blog. Then they put all their content on their blog, and try to send traffic from the blog to their website. This is defeating the purpose.

Protecting the Integrity of your Business and Intellectual Property

You’ve done your research and perfected your business plan. That wondrous document secured your funding and all your plans have come to fruition. You’re now a small business owner. As you hang out your shingle and proclaim yourself open for business, consider this sobering fact: there is another professional of sorts, right next door to you (literally or virtually, which means this person could be anywhere), who has hung out

What a Business Writer can Bring to Your Business

As a business owner, there are many different things that you are worried about. One of the major things that most business owner worry about is staying profitable. Most business owners take the do it yourself approach in order to preserve the cash flow of the business. However, this approach can end up being counterproductive in the long run. While you may have the necessary expertise to run the everyday

How To Craft an Exciting Web Presence That’s True to Yourself

Most professionals now face the modern dilemma of creating a sustainable web presence that stands out from the crowd, interests potential clients, and also remains true to who they really are. After all, you should present your true self online so that people know what to expect when meeting you in person or otherwise doing business with you. Here are some tips to make the most out of your online

Social Media Marketing: Don’t Stop with Facebook and Twitter

The proliferation of social media sites has brought a worldwide market to even the smallest of businesses. More than half (56%) of American adults have at least one social media account, according to a recent study by Edison Research. And, it’s not just teens and young adults that are sharing their favorite products and posting their thoughts via Facebook, Twitter and the like. The same study found that nearly half

Boosting Your Online Presence Without Taking Time Away From Your Profession

A couple of years ago, internet marketing was only reserved for ecommerce businesses because of the limited number of internet users. With the introduction of social media however, the numbers started growing exponentially. This converted the internet into the single most expansive platform for businesses to hunt for prospective customers. Consequently, other businesses started using the web to generate leads and subsequently convert them into paying customers. Currently, many professionals

Website Security Fail: USA Obamacare Websites Were Not Fully Tested for Security

Understand the Law and Online Security for Your Website At the end of 2013, one of the final elements of Obamacare rolled out with a brand-spanking new government website designed for millions of Americans to shop for low cost health insurance online. This website, along with dozens of health care exchange websites launched in multiple states, have all been part of massive changes being made to health care benefits as

How To Increase Sales With Inbound Marketing In 4 Simple Steps

Nobody likes cold calling. Not the person who makes the call and certainly not the person who receives it. Unfortunately, many businesses still rely on 20th century outbound marketing tactics like cold calling because they simply don’t know a better way of producing leads. Inbound Marketing is that better way. It’s a systematized process to take a stranger and turn them into a committed customer. And what makes inbound marketing

5 Ways To Use LinkedIn To Get More Visitors

All successful businesses require a consistent flow of new leads. One of the best sources for those leads is LinkedIn, the world’s largest business social network. Each month LinkedIn attracts 184 million unique visitors. That’s a lot of potential customer’s no matter what industry you are in. (1) Many people who try marketing on LinkedIn make one of two mistakes. One group of marketers are overly promotional. They join groups

Malware Website Protection

Is your website an asset or a potential liability? A well designed website offers the business owner numerous advantages, it acts as a source of information for potential clients, it actively promotes the business owner and it can generate a multitude of leads and business opportunities. As a business owner you must have heard this a thousand times from many different sources, however having a website can also be a

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