There are a number of ways to get discovered more easily using LinkedIn search. All you need to get started is a LinkedIn account and a verified email address. Your page can be a personal one if you wish to position yourself as an expert in your niche. It can also be a company page if you wish to create a corporate profile. In this case, you would need to
Posts From Steve Cartwright
It is essential to encourage repeat sales if you wish to survive and thrive in business, especially nowadays. The Pareto principle states that 80% of your profits will come from 20% of your customers. This being the case, anything you can do to encourage repeat sales will help your business flourish. The Mistake of Always Chasing New Customers Many businesses spend so much time chasing new customers that they neglect
All successful businesses need to worry about return on investment, or ROI. In particular, service businesses need to watch out for their expense to profit ratio. Fortunately, there are a number of service businesses that have high returns on investment that might be worth considering if you would like to become your own boss, and/or earn extra money doing something you are skilled at and love. Writing There is a
A giveaway can be a great way to grow your email marketing list and attract the attention of people in your niche. However, they can often attract “freebie seekers” who are only interested in the prize, rather than building a relationship with you and buying any of your products. As you can imagine these people are often a waste of time and resources, especially as many utilize throwaway email addresses.
There are a number of ways to make the most of collaborative content in order to attract more people that want to buy something from you, rather than browsers and tire kickers that so many people seem to spend their time attracting. What Is Collaborative Content? Collaborative content can be defined as two or more people or businesses working together to create content that will appeal to both of their
The professional social networking site LinkedIn has a community of more than half a billion people, with new people joining all the time and the best part is that everyone is interested in doing business. It one of the most trusted of all the social network platform due to its transparency. Unlike other networks, people can’t hide behind a cloak of anonymity and/or lies, it’s certainly a lot harder to
Many businesses struggle to make sales online, one of the main reasons is that they don’t target and attract customers who are ready and wanting to buy. The Buying Cycle There are quite a few steps involved in the buying cycle, especially with a higher-priced product. From the moment a person starts to think they might need something, to research, to actual purchase, can take quite some time. However, you
Working from home and making a lucrative income seems like a luxury, but working from home has become a necessity for many people. Various economic downturns has encouraged people to seek out more and more creative ways to make money. One that typically requires less to get started is a work from home position, either as your own boss or working for someone else. Is it truly possible to make
There are a number of ways to make the most of your earned media in relation to your business. Leveraging it can be the best way to get more traffic, subscribers and sales. What Is Earned Media? Earned media is when discussions about your brand, products and/or services are generated by people outside your company – such as journalists, editors, internet users and so on. Think of it as word-of-mouth
There are a number to ways to make your email marketing more visual. There are two main areas to focus on: your landing page, or squeeze page, and your emails themselves. Here are a few hints and tips. Your Squeeze Page Your squeeze page needs to be impressive in order to get people to sign up for your email list. There are a number of ways you can do this.