Posts From Steve Cartwright

How to Make Smart Purchases Without Getting Suckered

Whenever I’m in the process of purchasing something online, be it something off a a business website, something off of Ebay or someplace else, my biggest concern is whether or not I’m getting value for my money, or am I being “suckered” in and taken advantage of in some way. There is just so much hype around, everyone is used to seeing it on television and it’s seems to be

How to Develop Empathy If You Are Lacking

Empathy is a valuable skill to have that can enable you to be more successful not only in business but in all aspects of your life. If you have ever come across an individual whom you would describe as a “people person”, chances are it’s because they have a high degree of empathy. What Is Empathy? Empathy refers to the ability to relate to another person’s feelings vicariously, as if

Mobile Apps for Small Business Networking

Business Networking has come of age, nowadays it isn’t just what you know in business, but who you know as well. Small business networking apps offer you the chance to network like never before and connect with like minded professionals for better business opportunities. Here are a few we think you should to try. LinkedIn LinkedIn is the number one site in the USA for business networking, so it’s no

Customers Will Pay More If You Show Them the Value

I see this all of the time, far too many business managers , marketers and online business owners make the mistake of thinking that every prospective customer is money conscious and always looking for the best possible deal. This actually could not be further from the truth, if you think of the difference between a Toyota and a Lexus and you will see there are a whole range of factors

Why Having Empathy Is So Important for a Sales Person

Having empathy is extremely important skill for a professional sales person to have, it helps them to understand the needs, desires and motivations of prospective customers. Empathy is also referred to as emotional intelligence and is the key to developing successful business relationships. The trouble is many people struggle with empathy, research has shown that because many of us spend too much time on computers, smart phones and watching TV,

What Does A/B Split Testing Consist Of?

There are a number components involved in effective A/B split testing. Mastering these can give any business a boast and help you get the kind of results you need to increase your subscribers and sales so you can generate more revenue and grow your brand. A/B testing, also referred to as split testing, involves testing two similar marketing elements. For example, you might wish to test the headline on a

Steps to Create Audience Personas That Get Results

Knowing exactly who your audience is, is perhaps the most important piece of information you can ever have from a marketing and business perspective. Knowing your audience is more about knowing what an individual user demographic profile is like, it’s much more in-depth. What is your audience doing on a Tuesday evening? What do they worry about? What are their dreams and goals? Research Current Customers If you have customers

Why You Should Design for Your Users

User-centric design focuses on the needs and wants of the user at every stage of the design process. The audience, purpose, and context are all filtered through the user’s experiences. Even the language used is based on the user. Improves User Experiences The right design will make your users want to come back to your website and keep coming back and using it. If they have good experiences with the

Tips for Engaging Prospects on Facebook

Like it or not, social media should be part of every businesses marketing plan, it’s come of age and looks like it will be part of everyones future, as well. If you have a company or business of any kind, then you probably already know that it is time to figure out the best way to market your business on social media sites such as Facebook. There are many ways

The Importance of Understanding Your Audience’s Digital Intelligence

Do you know what software your audience uses? Do you know what internet browser they use? Do you know what speed they access the internet with? Do you know what they do online, offline, and how much technology they have in their home? Are they technology minded or not? All of this is important information today for digital marketing. If you know how well your audience understands digital technology, you

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