Posts From Steve Cartwright

How Length and Personalization Impact Email Performance

When discussing length and personalization in relation to emails, there are two main areas to consider: The subject line The body of the email Let’s look at each of these in turn. 1. The Subject Line The subject line is the most important part of your email, because without a good one your email will never get opened. Studies have shown that 20 characters or less gives you a much

Marketing with Instagram Stories

Instagram stories evolved in imitation of Snapchat’s stories, which allow businesses to engage their customers and prospects by creating a series of images in order to tell a story. Instagram Stories Revealed The important thing to remember about stories is they are not permanent. The images and videos stay on your feed for only 24 hours, then vanish. Each story you create should enhance your brand and make your value

Does Blog Post Length Really Matter?

Even business should have a blog (Business Leads Organically Generated) and one of the questions I am asked most often is whether or not the length of a blog post really matters. The answer is that it depends on what you are prioritizing. Traffic In terms of generating a constant stream of visitors (traffic), the more posts you have, the better. As soon as you have finished writing one, you

Evoking Emotion That Leads to Taking Action

One of the best things for exceptionally good copywriting and persuasive writing is to use the right words to evoke emotion in your audience. Evoking emotion requires that you know your audience, understand the benefits of your product or service, and know the right type of words to use to help your readers learn to trust you enough to feel those emotions. Understanding Emotions There are different types of emotion

List Building Content: What Format Works Best to Attract Subscribers?

There are so many different types and formats of content that you can create for your audience. When you choose the type of content you want to publish, always ask the question, “What is my goal for this content?” Knowing the goal of the content and who it’s targeted to, makes all the difference in ensuring that the work you do gets the results you desire. Who Is the Content

Email Marketing Tips for ECommerce

There are a range of ways to use email marketing in order to boost your eCommerce and generate more sales. Getting Them on the List Offer a great incentive that your target audience will love. Once they are on your list, you can start presenting them with a range of offers, and different kinds of emails. Here are some of the types of emails to send, with real-life examples. Informational

How to Use Twitter to Discover and Attract New Leads

Generating business leads using Twitter is something every small business owner should be doing. With 328 million monthly Twitter users, your audience is there. You just need to find them and ensure that they find you. Post content that your audience likes, follow people who you think will like your content, and ask people to share your content. Poll Your Followers A great way to figure out what your audience

Reputation Building Strategies for Service Based Businesses

Your reputation is one of the most important things anyone has, this applies to both individuals and businesses. It’s never been so easy to have your reputation tainted as it is today, even through no fault or wrongdoing of your own. Rumors spread and go viral, and then there is hardly anything you can do to rein it in. Therefore, the best choice is to work on building your reputation

Which Niches Work Best for Micro Influencer Marketing?

Influencer marketing has been around for generations. Look at any TV commercials, and often they feature someone famous or almost famous who has a following of some kind. The internet took influencer marketing to the next level because now, almost anyone can afford to hire a micro-influencer to help get the word out about their brand. But one thing is true; micro-influencer marketing works best for certain types of products


learn how to attract more targeted traffic to your website and close more business at higher rates

Your Information will never be shared with any third party