Posts From Steve Cartwright

Podcast Scripting and Script Editing Success

Creating a script for your podcast is important. However, when the word “script” is mentioned, a lot of people start getting nervous, don’t worry. By script, we don’t mean that you should sound like a robot and read every word without a mistake or any feeling. That would make for a very boring and robotic podcast. However, scripts help your podcast in numerous ways. You’ll Sound More Focused Not only

Train Your CSM Team Not to Put Things Off

Does your customer server management team hurry to fix problems when they occur or do they always seem to put things off. By putting things off this causes customers to be very dissatisfied and even make complaints. Instead, you need to train your customer service management team to never put things off unless they have a good reason to do so. Make Customers Your Priority Train your CSM team that

Ten Mistakes Businesses Make with Emails

Email marketing is still the most effective type of marketing ever invented. Unfortunately, it’s also an easy place to make mistakes or even overlook the obvious. The point of email marketing is to build relationships, educate your audience, and convert them to customers. If they’re customers already, the point is to educate them and then convert them to buying something else. Here are ten mistakes you’ll definitely want to avoid.

Getting Your Positioning Right

An important part of creating an effective advertising strategy is to get your positioning right. Brand positioning is all about how your brand looks in the mind of your customer. By getting your advertising positioning strategy right, you can focus more on your message about specific aspects of your products or services while staying true to your brand. How Is Your Brand Positioned Now? Are you the low-cost leader for

Understanding the Competition

To plan an effective advertising strategy, you need to understand your competition as well as how your products fill the gaps that your competition doesn’t. Knowing who your competitors are, what they offer, and how they relate to the audience is an essential element in any advertising strategy. The reason is that your competition has done most of the work already. All you must do is figure out what they’re

Creating an “Aha” Moment for Your Customers

Truly effective advertising requires that you make a great connection with your audience. And making a real connection with your audience requires that you know who they are, what they need, and how to provide it. Conduct Industry Research Understand how your industry works. It’s imperative to know the norms of different aspects of your industry such as typical conversion rates, who your competition is, and other information like that.

Ten Mistakes Businesses Make with Their Website

Every business should in this day and age, have a business website, a website can after all break a business or help make it truly successful. This holds true no matter what business you have, be it a solely online business or a traditional bricks and mortar type business. With a website being so important, let’s have a look at some mistakes that if you avoid you’ll create website that

Clarifying your Podcast Ideas

If you have a good idea for podcasting, it’s important to clarify it so that you can narrow it down and ensure that your audience will enjoy it. What Topics Interest Your Audience? While a topic should interest you too, it’s more important that it’s what your audience wants to listen to. Everything you do should take into consideration what your audience wants, and how you can benefit and add

Ten Mistakes Businesses Make with Their Customer Support

Customer service is very important. Sadly, many businesses today seem to be afraid of providing good customer service. But, this is an opportunity for you. Stand out in this department and word will get around to your ideal customers. Avoid these ten mistakes and you’re already ahead of the game when it comes to good customer service. Making It Way Too Hard to Find Contact Information Your audience and your

Choosing the Right Brand Image

One of the first steps in creating an effective marketing strategy is to choose the right brand image for your business. It doesn’t matter if your business is large or small; branding is an important part of advertising and marketing your business. Your brand is the way other people identify your business. It needs to denote your values, identity, and the type of customers you want to work with. Define

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