Posts From Steve Cartwright

Using Real Time Marketing to Draw in New Customers

When you use real time marketing, you’re using marketing in a proactive way on the spot. For example, if an important event or news happens that you can relate to your business and you know will mean something to your audience, and it ties into your current marketing strategy, then you’ll create content right then to address the situation. It can be an article, a blog post, a podcast, a

How to Attract Local Customers to Your Online Store

If you have an online store, don’t underestimate the power of marketing it locally. Since your business home is local, many people who want to shop online will shop with your store because they feel as if they’re still shopping locally and supporting local small businesses. And they are, even though they don’t have to leave their house. These tips will help attract local customers to your online store. Get

Publishing Insights That Set You Apart

If you want to publish content that attracts subscribers, you need to set yourself apart from the competition. There is so much content put out there just to fill space nowadays that people are becoming blind to it. You don’t want to do that. You want to create content that not only attracts your audience but also makes them want to engage with you, subscribe, and buy from you. Create

How to Attract Local Customers with Storefront Decorations

It can be hard to stand out today in a strip mall. If your store looks like everyone else’s, you may not get customers unless they were already planning to walk into your store. But, you can get more prospects and buyers if you use storefront decorations to attract local customers. Know Your Brand Before you use any type of signage or displays, it’s very important that you know your

Elements of a Successful Amazon Product Title

It makes sense that if your product listings are optimized, you’ll get more visitors, more conversions, and grow your profits a lot faster than if you don’t take the time to learn what makes a successful Amazon product listing. Even though the platform has a specific set way to do things, you can use what is available to optimize the listings. One of the most important elements of a listing

Three Top Challenges of Influencer Marketing

Influencer marketing is a wonderful way to get the word out about your new product or service. An influencer is someone who has a following in a niche which will buy and do the things the influencer likes to buy and do. You don’t have to pick a well-known star as an influencer to get results; you can also go for influencers with smaller audiences and experience a lot of

Project Management Training: Do You Need It?

When it comes to project management, you won’t have any issues finding training, it exists everywhere. But, do you really need it? Should you consider attending project management training? The best way to determine whether you need training or not is to think about who you are and how you learn best, and then look at the different types of training available to find out if anything fits with your learning

How to Measure Business Success

Measuring your businesses success is entirely possible and something that you should try to do on a regular basis. Checking up on where your business is at least once a year is a great way to ensure your continued success, because it’ll make you more aware of how each choice you make affects your business outcomes. Profit Margins How are your profit margins compared to the rest of your industry?

How to Refocus Your Project When Things Get Off Track

It happens, no matter how hard you have worked and planned, something goes wrong, something unforeseen happens and your project starts to go off the rails (off track). But that’s normal, the secret is to pay attention and to continually check on your projects progress because then you are aware of issues as they arise and can refocus your project accordingly. Address Issues Immediately The best way to address issues

Which Ethics Are Most Important to Your Customers, Peers, and Staff

One could argue that all ethics are important, but that may not be true. It’s important to understand that ethics aren’t the same as laws. What is ethical to you may be unethical to someone else. But, overall the following is what customers, peers, and staff care most about in terms of business ethics. Honesty and Integrity Sometimes it can be hard for business owners to be honest with their


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