Posts From Steve Cartwright

How to Create the Right Content for Your Business Needs

There are so many different types of content available to the content marketer today that it can be confusing to understand how to create the right content for each specific need. In most cases you need content for education, engagement, and inspiration in all aspects of your business. The best way to create the right content is to know what the various forms of content are, plus what your goals

Business and Technology Trends to Watch Out For

New trends come and go, but some stick around. Who would have thought back in the 90s that everything we knew about business was going to change? In what seemed like the blink of an eye, the internet became a real player in business the world over. Here are some trends to watch for in the coming year. 3D Printing Goes Mainstream You’ve heard of 3D printers and you probably

Are You Taking Your Website Seriously?

Many business owners and start-ups simply don’t take their website seriously enough. They use free builders or free blogging application to build their websites. Or worse still, some people think they can use only a Facebook page or a LinkedIn account and not even have a website, and  somehow get the same results. If they do have a website, they don’t add the functionality it needs, or think about their

How to Choose Which Goals to Focus On

Setting goals for your business is an important part of business planning. In fact, studies have shown that people who write down their goals are much more likely to achieve them. You already know that goals need to be specific, measurable, attainable, realistic, and time-sensitive, also known as “SMART” goals. But, how do you choose which goals to focus on. It all comes down to the fact that if you

Why Middle Aged Women Are So Successful

Middle-aged women are often successful due to having worked so long to get where they are. They’ve been in the trenches, they’ve made all the mistakes, and now they’re reaping the benefits of their struggles. They Know Who They Are Most women by a certain age know who they are and what they like. They know how much or how little they’re willing to compromise or change for anything that

Ten Ways to Build Your Email List Fast

At first, building an email list is the long game. You can use good SEO, great website content, and more to get visitors to your site and eventually people will slowly sign up for your newsletter. But, you can push it along if you know what to do. Host a Contest One really good way to get some buzz that can create a boost of sign-ups for your email list

Weeding Out the Wrong Customers

One issue with having a lot of complaining customers is that you probably have accidentally targeted the wrong customer in your marketing and advertising. Therefore, you may need to set up a system that actually helps you weed through potential problem customers so that you can focus on the customers you can truly help. This doesn’t mean those customers are bad people, only that they’re not right for your business

Use Email to Drive Your Customers’ Journey

Every customer has a journey that they’re on when they come into your marketing funnel. If you don’t yet have a funnel, look it up so you know what it is. You may already have one and not even realize it. Email is just part of the process of converting your audience. Know Your Customer Buying Cycle There is a general buying cycle. It goes like this: Awareness; Consideration; Purchase.

How to Build a Customer Success Team

Having a dedicated team that will help you stay focused on what you do best while your customers are cared for can help boost customer satisfaction and loyalty, as well as increase repeat sales exponentially. But, first you must build the team. Know What You Want Understand what type of people you want to be on your team. While skill does matter, so does personality. Know what type of people

Nine Ways Businesses Can Quickly Build a Mailing List

An email list is one of the best ways to build your business and build a sustainable long-term income. When you build a list, you build a community of targeted people who want what you are offering. Studies show that email marketing is the most effective form of marketing ever invented, and it’s not going anywhere anytime soon. Here’s how to quickly build a email mailing list. Create an Amazing

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