Posts From Steve Cartwright

Email Marketing: What Sets a Great Marketer Apart from a Good Marketer?

Chances are you’ve worked really hard to become a good marketeer however what you really want to do is take your work to the next level and become a truly great marketeer. Being great at anything requires effort, commitment and an understanding of what it takes to move beyond good to great. I’m going to assume you know your audience and have a well-defined niche market and that you’re a

Email Marketing: Understanding the Law and Permission Rules

Once you start engaging in email marketing (that is, marketing your products and/or services through sending customers or potential customers information via email), it’s important that you understand and comply with the laws that have been created to protect you and the consumer. Remember that these laws protect both the business and the consumer. When you look at it that way it doesn’t seem as bad that there are laws

Email Marketing: Content and Design Tips to Set Yourself Apart

Everyday someone sends me a newsletter, some of these I have subscribed to and others I haven’t. I actually study many of these email newsletters as I love to look at the design, how well they display on various devices, how the information is displayed, the thought process in why that information has been included in the newsletter, etc but then I also study many spam emails to see what

Effective Ways to Conduct Topic Research

As you might have gathered by some of the latest articles on niche marketing I’m a massive fan, since I have narrowed my niche, magic things have started to happen for me, however to be profitable in any niche, it’s important that you understand how to conduct topic research effectively. It’s not enough to just do a few internet searches, Google might be good but it’s not that good. You

Common Mistakes Niche Marketers Make

If you’ve been in business any length of time you’ve heard about niche marketing and it’s an extremely effective and highly profitable form a marketing. However just like every form of marketing, most people fail, it’s not because niche marketing doesn’t work. It’s because most people haven’t done the proper research, haven’t put into action the things they’ve learned and they are likely jumping from one project to the next

Are You Managing Your Time or Is It Managing You?

It’s amazing how much some people manage to get done, while others seem to be stuck in a rut without enough time in the day to accomplish much of anything. But, here’s the secret. Everyone has the same amount of time in every single day. It’s one way in which we are all created equal. Everyone has the same 24 hours in a day. Track Your Activities for a Week

What to Look for When Researching Your Niche

Selecting a niche isn’t easy and if you are like me you want to offer your services to as many people as possible, so what you do is select too broach a niche typically small businesses for example. And all that happens is you constantly run around trying to service too large a market and you lose out on lots of opportunities and lots of revenue. It seems strange to

Advantages to Creating an Editorial Calendar

Advantages to Creating an Editorial Calendar As you develop a content strategy, it’s important to start thinking of yourself as a publisher. Publishers have everything planned out in advance based on the yearly cycle as well as their product cycle. They know in advance exactly what type of content they need to create and produce for the month of February and why. If you think more like a publisher, you’re

Become an Expert in Your Niche

Become an Expert in Your Niche Anyone can call themselves an expert, in fact I know many that do simply as a marketing tactic, sadly for those they hook. What you should aim for is being perceived by others as the expert in your niche or the go to authority if you like. One of the reasons to produce and share content that you create is to become an expert

Writing Content While Dealing with Writers Block

Writing Content While Dealing with Writers Block Fresh content is important to your website. It will help you to drive more traffic to your site and well-written content will inform and entertain your visitors. When you put content of any kind on your site it needs to provide readers with some value. There will be times you find the words just flow from your fingertips without much thought. However, there

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