Posts From Steve Cartwright

Implementing Email Marketing With Analytics

Email marketing is still one of the most effective forms of online marketing, that’s why so many companies spend so much time perfecting this aspect of their online business. The software you use to send your emails, your email marketing software if you most likely already offers some tremendous features regarding analytics (stats). But, sometimes you might need to drill down ever deeper, or get some information that is not

Men Shoppers Versus Women Shoppers

There is a saying that women shop, and men buy and in my opinion this is true, men are more likely to make a faster decision if they believe they are getting good value, while women are more likely to take their time understanding the companies values in addition to the quality of the product before buying… although saying this, my wife loves to buy items on sale and always

How to be found on linkedin

As a business owner the whole point of using social media within your marketing is so that your target audience finds you, simply creating a profile and leaving things to chance isn’t enough if your audience is to find you. But, there are some tips that you can use to make it easier for your target audience to find you. Create a customized URL On your profile you have an

Who Uses Pinterest?

Pinterest tells us that according to their demographic data, almost seventy percent of their users are women between the ages of twenty-five and thirty-four, and about half of them have children. Consider that for a minute, if your business is marketing to this niche audience then you need to be using this social media network. Pinterest users spend roughly fifteen minutes per day on the website, they share a variety

Selling to Women, What Motivates Women to Buy

Selling to women is something every online business owner needs to consider, according to the Marketing to Women Conference, eighty-five percent of buying decisions are made by women. This is a massive market segment that you simply cannot ignore or just hope to please, it’s therefore an important aspect of online marketing. With more than ninety-four percent of these women having access to the internet, it becomes clearer that you

What Does Responsive Design Mean?

Mobile devices are everywhere you look and this means that everyone is using mobile devices to access websites and information, it’s therefore imperative than ever to build all your websites to be responsive. You have after all just a few moments to convince your websites visitors to answer your call to action, so you don’t want to mess up your chance with a website that is not designed to be

How Do Men Shop What Motivates Men to Buy

How do men shop, in my experience men tend to think logically when making purchase decisions. Men tend to determine that there is a problem, they evaluate the alternatives, and then they make their purchase. Most men are motivated to buy anything based on a perceived need. Once men recognize the need or identify a problem that needs to be solved, they go through information seeking. What do they know

What Makes a Good Responsive Website Design 

Everywhere you look people have mobile devices, which coupled with different monitors, and browser types, its imperative today to design your website so that it is a responsive website design. That way no matter what device your users choose to view your website with, it’ll still be beautiful, useful and will work well. When designing your website to be responsive, there are several elements you should consider. Clear Navigation Is

Tips on Selling to Men

When selling to men remember that men care a lot about whether or not something works and how it works, they don’t really care as much about the story of how the business came to be, or the emotional connections they can make by purchasing the product or service. Men care about how the purchase benefits them, whether or not they can get in and buy the item quickly or

Tips on Selling to Women 

If you’re a married man you’ll understand that women make about eighty percent of all purchasing decisions, it’s therefore important to understand who your market is, as you seek to cater to the women in your target audience especially if you are selling to women. It really doesn’t matter if you sell motorcycles, air conditioners, or digital products, catering to women should be an important aspect of your marketing strategy.

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