Posts From Steve Cartwright

How To Craft an Exciting Web Presence That’s True to Yourself

Most professionals now face the modern dilemma of creating a sustainable web presence that stands out from the crowd, interests potential clients, and also remains true to who they really are. After all, you should present your true self online so that people know what to expect when meeting you in person or otherwise doing business with you. Here are some tips to make the most out of your online

Social Media Marketing: Don’t Stop with Facebook and Twitter

The proliferation of social media sites has brought a worldwide market to even the smallest of businesses. More than half (56%) of American adults have at least one social media account, according to a recent study by Edison Research. And, it’s not just teens and young adults that are sharing their favorite products and posting their thoughts via Facebook, Twitter and the like. The same study found that nearly half

Boosting Your Online Presence Without Taking Time Away From Your Profession

A couple of years ago, internet marketing was only reserved for ecommerce businesses because of the limited number of internet users. With the introduction of social media however, the numbers started growing exponentially. This converted the internet into the single most expansive platform for businesses to hunt for prospective customers. Consequently, other businesses started using the web to generate leads and subsequently convert them into paying customers. Currently, many professionals

Website Security Fail: USA Obamacare Websites Were Not Fully Tested for Security

Understand the Law and Online Security for Your Website At the end of 2013, one of the final elements of Obamacare rolled out with a brand-spanking new government website designed for millions of Americans to shop for low cost health insurance online. This website, along with dozens of health care exchange websites launched in multiple states, have all been part of massive changes being made to health care benefits as

How To Increase Sales With Inbound Marketing In 4 Simple Steps

Nobody likes cold calling. Not the person who makes the call and certainly not the person who receives it. Unfortunately, many businesses still rely on 20th century outbound marketing tactics like cold calling because they simply don’t know a better way of producing leads. Inbound Marketing is that better way. It’s a systematized process to take a stranger and turn them into a committed customer. And what makes inbound marketing

5 Ways To Use LinkedIn To Get More Visitors

All successful businesses require a consistent flow of new leads. One of the best sources for those leads is LinkedIn, the world’s largest business social network. Each month LinkedIn attracts 184 million unique visitors. That’s a lot of potential customer’s no matter what industry you are in. (1) Many people who try marketing on LinkedIn make one of two mistakes. One group of marketers are overly promotional. They join groups

Malware Website Protection

Is your website an asset or a potential liability? A well designed website offers the business owner numerous advantages, it acts as a source of information for potential clients, it actively promotes the business owner and it can generate a multitude of leads and business opportunities. As a business owner you must have heard this a thousand times from many different sources, however having a website can also be a

Website Content Copywriting Cheat Sheet

This cheat sheet is designed to help you write engaging copy for your online content. You should use it as the starting point for all content you write in your online marketing.This cheat sheet is based on a very old marketing convention which outlines the 4 stages of any marketing communication: Attention, Interest, Desire and Action. An example is included in each section to show how this model can be

Why We Use WordPress?

Why We Use WordPress WordPress powers over 16.7% of the web, is used on over 54 million sites. It is the most popular content management system with 54.4% market share. WordPress Is Open Source (Free!) Instead of having 6 developers supporting your website, you have got over 10,000 developers who are part of a community working to constantly improve the product. You are not going to be stuck with a

The FX Digital WordPress Backend Area

At FX Digital we hand developed systems and implemented softwares to ensure our customer service levels are amongst the best in the industry, what other web designers dream about doing and what other web designers customers wish they had, we have implemented. The journey starts once we receive an order, as a customer your details are entered into our customer management portal, this allows you to see the tasks involved

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