Posts From Steve Cartwright

SEO: Building Authority

Building online authority is one of the ways in which you can improve your SEO and SEM. There are several ways in which you can make SEO and SEM better and one of those is to build a reputation of authority. This means that you’re seen as an authority of a particular topic, subject or niche. The reason you’re seen as an expert is because you have demonstrated your knowledge

SEO & SEM Tools, Trends & Topics for 2014

The more things change, the more they stay the same. Well, at least when it comes to the importance of content for your online marketing needs. As technology becomes faster, and access becomes more prolific due to the increased use of mobile technology, the one thing that has not changed but become more important is the need for excellent, relevant, regular, high- quality content. A few important trends to look

SEO: Analytics & Keyword Segmentation

When it comes to marketing and getting results not much works better than segmenting your market. But, have you ever thought about segmenting your keywords and analytics to learn more about the actions of your viewers? Let’s examine this idea further. If you look at your Google Analytics you will see that some people are “new visitors” and some are “returning visitors”. You also get to see some keywords that

SEO Tip: Responsive Web Design Vital to Online Success

In today’s online business world, a website that isn’t mobile friendly could be the kiss of death for your business. It used to be that you wanted to create a mobile website and a “regular” website. But, now you want to create one website that works on any browser, accessed with any device no matter if it’s a smartphone, tablet or a computer. After all, what could be worse than

Producing Fresher, Quality Content Essential To Online Success

You’ve heard it many times over that you need a lot of content on your website to attract the search engines, right? Well, you do need a lot of content on your site, but you want to attract more than search engines, you want to attract your target audience to come, stay, read, enjoy, learn, and engage. The way to do this is to produce fresh, quality content, often. A

Responding to Bad Online Reviews

If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can turn bad online reviews into a demonstration of your company’s values and dedication to customers. Take a Time Out and

Online Strategy: Why Personalization is More Important than Ever

You’ve likely noticed that everything is personalized now. There is personalized search, personalized email marketing messages, personalized website experiences, and even personalized advertisements based on your search history. For some people it can be downright scary. But, for marketers, it’s an amazing thing of beauty, well most of the time. The fact is, that even though consumers are quite savvy when it comes to being sold to, personalization increases sales.

Online Audience Optimization (OAO): What Is It?

Just as you got used to the terms SEO and SEM something “new” comes along. Well in reality this is not new, but it’s finally getting more discussion. That’s online audience optimization. SEO for SEM is about optimizing your pages for search engines. OAO is about going beyond getting traffic. Traffic is great, but not if it’s not your ideal audience. Traffic is the goal, but should it be the

More Content for SEO is Better But Don’t Sacrifice Quality

As you embark on your SEO and SEM strategy in the coming year, it’s clear that you need more content. But, it’s also important not to sacrifice quality in order to have more content. Don’t just add more content. Add more quality content. Content needs to be targeted, unique, useful and should add value to your audience. The content you publish should also be in many different forms such as

Local SEM Imperative for All Online Businesses

Today, with private and personalized search, it’s more important than ever for online businesses to pay attention to these changes and incorporate them into their search engine optimization (SEO) and search engine marketing (SEM) strategy. When any user signs into Google, then uses Google Search to locate something of interest the first results that show up are local before anything else. This means, regardless of what the user is looking

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