Posts From Steve Cartwright

How to Monetize Your Social Media Following

By now, every business should have some sort of presence on social media. But let’s face it, a social media presence isn’t what any business is really after. They are after a way to market their products and services. So the real secret to success, is in being able to monetize your social media following. After all, you’re in business to make money, not just publish content for free all

How to Become a Highly Sought-After Interviewee

There are a number of ways you can become a highly sought-after interviewee whom everyone in your niche wants to talk to. It can take time, but the results can be well worth it because of all the free traffic these media opportunities generate. That traffic can translate into brand recognition, subscribers, sales and profits. Here are a few action steps to take. Master the Art of Public Speaking Even

Marketing to Boomers

America tends to be a youth culture, so it probably comes as no surprise that a lot of online marketers spend a great deal of their time trying to market to younger people, the so-called Millennials (also known as Generation Y) and the latest group to come of age, Generation Z. But the truth is that for most businesses, baby boomers will be the ideal target market. There are several

Some Tips on How to Quickly Grow Your Audience

One of the biggest challenges small businesses face online, is to quickly grow their audience so they can build their brand, grow an email marketing list, and start making sales. There are several ways to accomplish this. Let’s look at some of the main ones. Know Your Audience You’ve probably heard this before, but it’s worth repeating. When deciding what business to start, choose a niche or topic that isn’t

SEO – How to Earn High Rankings

Effective SEO (search engine optimization) is part art, part science, and frequently changes in terms of what really works and what is an old trend that should no longer be prioritized. SEO offers the opportunity for free traffic to your site based on your content, which you optimize for search engines in the hope of getting to one of the top spots on the search engine results pages (SERPs). Each

Social Media: A Great Way to Increase Customer Retention

In my experience an awful lot of digital marketers are using social media in order to extend the reach of their brand and build their lists. However, certain social networks can also be valuable tools for increasing customer retention. There are a number of ways to accomplish this. Why Is Customer Retention So Important? Studies have shown that 80% of most business’s revenue comes from just 20% of their customers.

Grow Your Business by Refining and Mastering Your Craft

Starting a new business is always exciting. There’s so much to do and you are so full of enthusiasm; every day seems like a new adventure. Sadly, for many, if they don’t get the (financial) results they are hoping for, their dream business can turn into a nightmare. Fortunately, there are a number of ways to grow your business and make the most of the opportunities it offers. Refining and

Leveraging Press Releases to Grow Your Business

Many new online marketers miss out on a good deal of free publicity that can help them grow their business because they don’t use press releases, or make the most of them even if they do. Here are some of the best ways to make the most of using press releases to promote your business. What Is a Press Release? A press release can be defined as an official statement

Gen X, Millennials and Gen Z as Employees

As your business grows, you will have to hire more help to meet the demands of a larger company. You will have more and more products, services and so on to market, and more and more of these items you wish to create in order to grow the business still further. You can’t do it all yourself. You will need to hire help, either part-time, full-time, or freelancers who will

Finding High Quality Ideas That Fuel Your Content Creation

Feeling stuck for inspiration for your content creation? High quality ideas abound, if you know where to look and what tactics to try. Here are some suggestions on where to get even more brilliant ideas your target audience will love. Brainstorm Sit down and write a list of all the things you want to write about. Add the “gaps” you see at your site, things you know you should have


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