Posts From Steve Cartwright

The Role of Press Releases in Your Marketing Strategy

There are a number of reasons for including press releases as part of your overall marketing strategy, they can play a very powerful role in making your target audience sit up and notice your business and brand. Brand Awareness People can’t do business with you if they don’t know they exist. This being the case, a press release can increase awareness of your brand and business. Branding is all about

How to Create Content That Attracts the Media

Most new online business owners struggle hard to create content. The trouble is that they rarely plan and create content specifically designed to attract the media and spread the word about their business for free. There are a number of ways to attract media attention. Here are some suggestions: It Has to Be Newsworthy Answer the questions, “What’s new?” and “Why should anyone care?” The latter question applies to both

Successful Membership Site Secrets

If you are considering setting up a membership website there are a number of different ways, here are a few insider tips to consider. Set a Realistic Goal When thinking about a membership website, set yourself some realistic goals. Do you want to position yourself as more of an expert? Earn more income regularly? If so, how much? These goals are worthy, but they also vary in terms of how

Seven Ways Your Content Influences Your Customers

Content marketing in my opinion is all about creating content that attracts, engages and ultimately turns your audience into customers, let’s face it we all have bills to pay. So let’s look at a number of key ways that your content influences your customers. It depends on the type of content. Factual Content Your buyers need to know who you are and why they should pay attention to you and

The Role of the Media in Your Marketing Strategy

Given the rise of content marketing and social media marketing many marketers nowadays seem to overlook the role of the media in being able to get the word out about your services, products and business. What is termed “earned media” however, should form the cornerstone of your marketing strategy. What Is Earned Media? Earned media is simply third party coverage about your business. It’s not always generated by you, though

Should Your Company Have a YouTube Channel?

Videos are booming in popularity for entertainment purposes, but smart marketers are learning how to make the most of them for business purposes as well. A lot of small companies are now trying to take advantage of video by starting their own YouTube channel. There are several reasons why you should have one. Visibility YouTube is one of the top five most popular websites in the world, giving you a

Seven Ideas to Get Your Affiliates Motivated and Promoting Your Products

Some fifteen years or so back I set up and ran a network marketing business, we sold customized email letterheads and we ended up with over two thousand five hundred active affiliates selling our products. As you can imagine getting people to sign up as an affiliate is one thing, getting them to actively promote and generate sales is another. There are however a number of ways to get your

Four Types of Membership Sites or Business Models to Consider

There are a number of different types of membership sites and business models to choose from. Some will suit your niche or business better than others. A Regular Membership Site This is the traditional site in which a member is given exclusive content within a private members’ area that they can access once they have paid their fee. It will offer a range of content and be useful for almost

How to Plan Content for a New Product Launch

When you are planning a new product launch, there are some key pieces of content you will need in order to help generate sales quickly and easily. The Sales Letter Even now the sales letter is the most important part of marketing any new product you launch. In the sales letter, you will need: A good headline An interesting subheadline that supports the headline An attention-grabbing opening paragraph Bullet points

The First Steps to Setting Up a Profitable Affiliate Marketing Program

If you have an effective product that meets the needs of your audience, you might want to consider setting up your own affiliate marketing program. It’s an awful lot easier than you might think, the first steps will be to know what is essential in order to manage a program successfully. The Essentials There are certain key elements to any program that must be considered before you decide how to

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