Posts From Steve Cartwright

The Pros and Cons of List Building with Paid Search

Paid search or pay per click, commonly referred to as PPC, can be one of the fastest ways to build your email list. It can also be one of the most expensive exercises you ever do, especially if you don’t know what you’re doing. The Basics of List Building If you have ever heard the phrase, “The money is in the list,” they are talking about an email marketing list

Plagiarism – Ensuring Your Content Is Unique

Plagiarism is a growing problem on the internet, especially with everyone wanting more and more content for websites, emails and social media marketing. Content marketing rules, meaning there is a great deal of demand for fresh content for websites, blogs, emails, videos and of course social media. This invariably leads certain people to try to cut corners by copying and pasting articles that they see online and trying to pass

How to Come Up With Your Next Great Product Idea

Once you decide to start creating products yourself (such as digital products), your first step will be a brainstorming process in order to come up with great ideas which you can then follow through with. The entire goal of creating your own products will be to make sales and profits, keeping 100% of the revenue for yourself. This being the case, it is important to start out with a good

A Healthy LinkedIn Account Is an Updated, Active Account

LinkedIn is somewhat of anomaly when it comes to social networks because it is a social network organized around work, business and careers. This may not seem like a very exciting opportunity. However, studies have shown that one of the major industries that uses LinkedIn every day is the recruitment industry. If you want to raise your profile in your niche or industry and/or are actively searching for new job

Marketing Shortcuts; Those That Are Safe and Those That Aren’t

Online marketers are always busy promoting their products and services, and it can be very tempting to take marketing shortcuts. However, while some are safe, some are definitely not and will actually harm your business if you try them. Here is a quick primer on what to do and what to avoid. Email Marketing Do’s and Don’ts Email marketing can be one of the most effective ways to build a

How to Improve Your Advertising ROI

Advertising is one of the fastest ways to call attention to your business and drive traffic to your website. However, it can cost a significant amount in terms of time, money and effort, particularly if you want to get the best return on your investment (ROI). The rules of advertising are changing rapidly in terms of online, but here are a few tried-and-tested ways to get better ROI. Advertise Where

How Good Are You at Product Creation?

Product creation is essential for any successful online business, and it’s great to start out as an affiliate marketer earning commissions, but it is only by creating and marketing your own products that you can really start to be in control of your own business and future. It can be rather daunting to think about launching your own product. But it does not have to be. Product creation is easier

Affiliate Marketing – How It Has Changed

Affiliate marketing has been around for over twenty one years now on the Internet. During this time it has changed and grown significantly, and continues to evolve. One of the first programs was Amazon Associates, back in 1996, it was easier to sell items then because there wasn’t as much competition, but difficult also because people were nervous about shopping online and in those days not everyone used the Internet.

The Best Time to Post on LinkedIn?

Social Media Marketing sounds easy doesn’t it, post the odd article, image and update and watch all those audience members engage with you, if only it was that easy. Businesses want to generate the maximum visibility for each post and one of the most common questions is, “When is the best time to post?” The answer will be different for different social networks and even different audiences, and especially for

The Three Most Important Email Marketing Analytics and What They Mean

Email marketing is in my opinion the business end of digital marketing, however most people just jump in and get it wrong… so let’s have a look, shall we? There are three important metrics that you should be looking at to determine how successful your email marketing messages are: Open rates Click-through rates Conversion rate Let’s look at each in turn. Open Rate With your open rate, you are looking

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