Posts From Steve Cartwright

How to Take Your Business to the Next Level

No matter where you are now in business, you can pretty much always up-level it. Of course, there are many factors to consider such as your audience, your products, your services and how you might bring all of those to the next level. Know Your Goals Some people, like Nicole Dean, call this a “big hairy goal”. But whatever you call it, write down your biggest, most fanciful dreams about

How to Ensure the Fees you Charge Match Your Value

One of the hardest things to do if you have a service-based business is to figure out what your fees should be. You have to realize that there are two types of value. One is economic based and one is perceived value. What you want to focus on when creating your pricing is the perceived value you offer to individuals. Boost Your Perceived Value You can boost your perceived value

How to Provide Real Value to Customers with Content

One of the reasons you create content, other than for search engines, is to satisfy your target audience. In fact, all content should be created with the idea that it should be valuable to your audience or best customers first and foremost. If it doesn’t provide value of some sort to this group of people, then it shouldn’t be created or published. The days of content for content’s sake are

Focus on People to Boost Sales

The days of nameless, faceless customers are over. With the advent of social media and technology, it’s clear that we need to focus on our customers more, not less. The technology is a tool to enable that focus, but so many businesses forget how important people are. They forget that people are their customers and that people have feelings, emotions, desires, wants and needs and it’s not all about the

How to Revitalize Your Website

It’s easy to get used to, in fact comfortable with the website you have. It seems to work for you, and time passes by so quickly. But, technology changes so fast that it will benefit you to do a website audit at least once a year to ensure that it’s providing everything it can to your audience Who knows how many sales you are leaving on the table as a

How Technology Can Help You Build a Stronger Financial Future

Keeping up with the newest technology isn’t always possible. So much is changing so fast in this area. The things software can do for you are amazing, but you need to know about it first. When it comes to finances, you can improve your financial future by using the right software. Accounting Software When you implement the right accounting software for your business, you can automate a lot of the

How to Build a Well Connected Network

One of the ways you can build a strong business is to network with others. Having strong connections can help you in many ways with your business and even your personal life. Use these ideas to build connections that work. You Can’t Outsource It No matter what anyone says when it comes to networking with others, there is no possible way to outsource it. It has to come from you

How to Make This Year Your Best Business Year

Every single year you probably make a resolution to do something more or better. Even if you don’t formally write it down because you’re against New Year’s resolutions, you probably do make it internally. It’s just a human thing to do. Out with the old and in with the new. It happens every year like clockwork. But, it rarely works. Having said that, you can make it work if you

Embracing Your Most Vocal Customers

If you achieve any measure of success, you will no doubt find yourself with a customer complaint that sets off all your alarm bells, tugs at all the wrong emotions, and causes you to feel defensive. But in reality, you should embrace your vocal customers because they can provide you with so much information. Thank Them When someone sends you a complaint like that, the best thing to do is

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