Why Pay for Facebook Advertising?

Why Pay for Facebook Advertising?

Many new business owners don’t even consider the option of paying for advertising online, in many cases this is because they have a small budget. In other cases, it’s because they believe the hype that free traffic is easy to get and that it will be their main source of visitors to their website. However, while it is true that there are numerous methods for generating free traffic, it will

Tips to Create Email Newsletters Quickly and Easily

Every business should have some form of newsletter but truth be told they are a constant pain to put together for many business owners. There are however a number of ways to create email newsletters  quickly so that they do not become a huge burden on your time every week or month. Create an Editorial Calendar Decide when you are going to send out your newsletter. Once a week or

Does Advertising on Facebook – Social Media Make Sense?

I’m sure you would agree that in business if you want to sell something then you need to be where your potential customers are. Social media is the place everyone it seems now hangout at, especially Facebook. Advertising on social media therefore makes a lot of sense. However, social media advertising is different from search engine advertising such as Google AdWords or Bing Ads in a number of ways. Organic

Five Ways to Make It Easy for Your Audience to Share and Engage

It never ceases to amaze me how many people spend the time creating great content only to fail in allowing their audience members to easily share their content. There are a number of ways to make it easy for your audience members to share and engage with your content online. Allow Commenting at Your Blog Turn on commenting underneath your blog posts. In this way, people can engage with your

Ten Great WordPress Plugins That Make Growing Your Business Easier

When I started out in Web Design way back in the mid-nineties everything had to be hand coded and everything was new and expensive for the end user to have developed. Design companies developed libraries of code to reduce development time and offer a better service but still everything functionality you added to a website cost money. Nowadays WordPress plugins are one of the main reasons why you should consider

The Single Biggest Reason Why Content Planning Is Essential for Your Online Success

The biggest reason why content planning is essential for your businesses online success is because content is the driver of everything you will do in your business. If you think about it, content attracts people (traffic), encourages subscribers, and promotes sales and growth. No matter what your business model, content can help you succeed. Think of your website or blog as your “store window” for your business. Every single modern

How to Identify What Type of Customers You Have

Marketing research has divided consumers into three groups, with approximate percentages for each: Tightwads = 25% Spendthrifts = 15% The average consumer = 60% The trouble is, how can you tell which type of customers you have? In part, we create the customer we have. This might sound strange, but it has everything to do with our marketing tactics. For example, if we worry about the “price-sensitive” tightwads all the

Why Buyer Personas Don’t Work

You’ve no doubt heard all about buyer personas and how everything to do with marketing starts with understanding your buyers and developing your own one? Meet with any marketing company around the world and this will be one of the first questions they ask you, in fact I bet you’ve been asked it lots of times and have your stock answer ready to roll out. Now what if I were

Five Keys to Keeping Your Customers and Prospects Coming Back

As a business owner you no doubt want customers that keep coming back to you, to purchase products and services from you time and time again. It’s exactly the same with email marketing and there are a number of ways to help keep your customers and prospective customers coming back for more. The obvious first step to successful email marketing is to first create your list, but that’s not enough,

How to Improve Your Email Marketing Strategy

There are a number of ways to improve your email marketing strategy for better results. Integrate It with Everything You Do Many business owners and marketers focus on email list building, but email marketing tends to be an afterthought. However, studies have shown that at least 50% of people purchase an item if they have received an email about it, and they also spend 40% more money per purchase than

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