Analyzing the Results of Your A/B Tests

Tips for Profitable Video Placement

There are a number of ways to place your videos in such a way as to increase their popularity and profitability. There are also several issues that can stop your video content from being delivered to your target audience. Knowing what they are, can help you to avoid them. Pop-Ups Some people opt for pop-up players, which seem attractive but can cause all sorts of browser issues. Flash Issues Not

Buyers Don’t Just Want a Solution – They Want to Feel Good about It

Small Business owners who let’s face it, are expected to know about marketing, plus many other marketers tend to think that consumers make purchases (shop) in a logical manner. This however is not the case, studies have shown shoppers make decisions based on emotions first and then try to justify them with logic. Everyone wants to feel good about what they have purchased, and in particular people love to feel

Mobile Apps for Small Business Accounting

Two of the most important tasks in any small business are dealing with your accounting type tasks, and getting paid for your products and services, and if you’ve ever got behind with either of these you know, what a nightmare it can be. Here are a few mobile apps that can help you with these mission critical tasks. QuickBooks QuickBooks is one of the best apps available for small business

Ways Videos Can Drive Traffic Away

Videos seem to be everywhere online and it’s obvious to see they appear to be booming in popularity, so business owners can be forgiven for thinking that videos could be a great way generate additional traffic to their website. However, it’s not as simple as that and there are actually a number of reasons why videos can actually drive traffic from a website without the small business owners (website owner)

How More Interaction and Trust Signals Can Boost Your Page Rank

Everyone is looking for free website traffic these days, but it is getting harder and harder to attract due to the ever-increasing competition online. This is not to say that all markets are saturated and that new and intermediate marketer have no chance of doing well, but what it does mean is you have to work smarter than your competitors. More interaction with your website, and with your social media

Quality A/B Split Testing Tools That Don’t Cost a Fortune

A/B testing, or split testing, is an essential skill for most companies and business owners who wish to create high converting landing pages and websites that will generate more subscribers or sales. There are a number of tools that can help with this rather tedious and cumbersome process, enabling you to track two or more versions of the same page until an obvious winner emerges. There are a number of

How to Assess Your Websites Page Ranking

I know of a few different ways to assess your websites page ranking in order to try to improve it,  allowing you to attract more free traffic to your website. Free traffic, commonly referred to as organic traffic, is the life blood of any successful online business. There are several tools that can help you discover your page rank. Some will even help you improve your rank by making suggestions.

Choosing the Right Video Type for Your Goal

Mention an online video to anyone and chances are they will think of some sort of slick marketing video, the type generally used in television advertising, there are however a number of different types of vsideo that you as a small business owner can choose to use. Matching the right type of video to your subject matter and the needs of your audience can make all the difference between success

Gaining More Sales with Instant Gratification Offers

Instant gratification can be easily defined as wanting something, and wanting it now. The opposite is delayed gratification. In the modern world where we are switched on 24/7 with our smartphones and tablets, instant gratification is the order of the day. People just don’t want to wait for anything. In order to make more sales, you need to tap into this mindset of instant gratification. We can also describe the

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