Measuring Video Impact on Your SEO

Measuring Video Impact on Your SEO

  Video is good for search engine optimisation (SEO), it seems strange that something that is not text based is so good, but it is. Video impacts visibility, engagement, satisfaction and conversions because it’s so good for SEO. Page Rank According to the Online Publishers Association, audiences not only prefer watching videos to reading text when learning about a new product or service, the video also converts at a higher

How to Measure Marketing ROI

It’s always a good idea to understand how the numbers work together before spending any money on marketing. How else can you make a profit if you don’t actually know what constitutes real profit. Marketing Return On Investment (ROI) is determined by how much you spend on marketing minus your investment, divided by your investment. But profit is actually determined by earnings minus all costs. Know the Formula: ROI =

Tips to Reduce Customer Complaints

The best businesses anticipate customer service issues and handles them before they have a chance to grow into bigger problems. Thankfully, with the advent technology, you can find a good way to circumvent problems before they start. Set out to provide the best products and services possible, and remember that technology is here to help you. Use Technology to Stay on Top of Issues Set up your autoresponders to automatically

Why Affiliate Marketers Need a Email Mailing List

There are a lot of people trying to run successful affiliate marketing businesses without a email list, many still think it’s old-fashioned or erroneously believe it doesn’t work. But email marketing still happens to be the most effective form of marketing that exists. If you’re not convinced, let’s look at a few of the reasons you need an email list as an affiliate marketer, in fact every business needs one.

Seven Ways to Love Your Customers

No matter who you are or what type of business you run, it’s always important to find as many ways as possible to show your customers how much you value them, appreciate them and love them. What’s amazing is that once you do this, they will return that love to you in various ways, such as giving you referrals, sharing your information, buying more and ultimately becoming devoted fans and

How to Gather Consumer Insights

There are many factors that make up your consumer insights. The more information that you can gather, the more you’ll be able to target your market. These insights will help you answer who your audience is, who your customer is, what they need, what you can deliver and more. There are many ways to gather consumer insights. You can collect information from numerous parts of your business. Social media, your

Working with Internal Marketing Tools

Internal marketing basically consists of any type of marketing that you do with existing customers and your team or staff. They consist of training, communications and knowledge sharing, mostly with staff but also with current customers. Autoresponder You can use your autoresponder for more than just sending emails about your products and services to your customers. You can also use autoresponder systems to speak directly with customers about upcoming products

Cross Selling versus Upselling

Cross selling and upselling are both great ways to add additional revenue to your businesses bottom line, both attempt to encourage your customer to purchase additional products or services and to spend more money. When cross selling a customer will adds in more products from a complementary category that may or may not be related to the same category as the original item purchased, and purchasers aren’t required to make

How Advocates and Influencers Can Help You

Getting advocates and influencers to help you spread the message of your brand is a very powerful way to expand your brand. Advocates can be former customers, and influencers are movers and shakers within your niche and industry. Together, they form a powerful alliance to help propel your brand to new heights. They Can Become the Face of Your Brand Advocates are often customers before they become advocates, which puts

How to Write a Marketing Plan

Crafting a marketing plan will help you understand how to get the word out about your products, services and brand messages. Not only that, as you develop the marketing plan, you’ll also come up with new products and services to provide for your audience. It doesn’t matter if your business is big or small; a marketing plan will help you achieve the results you desire. Your marketing plan can be

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