The Importance of Educating Your Customers

The Importance of Educating Your Customers

When you think of marketing you probably get a little nervous. Everyone says they hate selling. But, what if you could simply educate them, give them the information that they need and want, and then make money? Well, you can. Educating your customers on your products, your services, and your offers is so much easier than marketing. But, guess what – it is also a form of marketing called content

Automate Your Digital Marketing

I’m a small business owner, in fact I’m an army of one and yet I manage to compete with businesses employing hundreds of people with multi-million dollar budgets. Since automating my digital marketing I’ve become what is known as an influencer, I’ve even been listed as a top ten content marketing influencer, top 100 social media marketing influencer plus a few others. Newspapers and Magazines ask me for quotes they

Nine Inbound Marketing Techniques That Get Results

The entire point of inbound marketing is to attract, engage and delight your audience so that you create more and more customers with a larger lifetime value. The lifetime value of one customer is equal to the amount of each product in your product funnel. Some of your customers will end up buying everything you have and some will buy just one or two. You can use analytics to come

The Key to Joint Venture Success

Joint ventures are a great way to expand awareness, get more leads, and boost sales, I’ve used them for years and I’m always keen to partner up with accountants and business coaches in such ventures. A good joint venture requires that you set up a temporary project with a JV partner who offers complementary skills to yours and who is willing to put into it as much work, time and

Eight Reasons You Need to Use Email Marketing Now

If you’re not building a list – an email list that is, then you’re making a huge mistake. Because right now, email marketing is seriously the most effective form of marketing ever invented and provides a high return on investment. Even though people complain about email, they won’t be complaining if you send the right emails, and neither will you when you start seeing money flow into your bank account.

The Importance of Competitor Research

Few things in business are more important than researching your competition. When you know what they’re doing, why they’re doing it, how they’re doing it and the gaps in coverage that they have, you’ll be able to outshine and outlast them. Plus, it teaches you not to be afraid of competition. In fact, you want competition. As the saying goes, “If you want to open a successful coffee shop, open

People You Can Hire So You Can Do More and Make More Money

Today you can hire people as either an employee or as a contractor. Contractors get paid not as employees but as business owners. In the USA they’re called 1099 contractors and are not employees of your business. To ensure that you don’t break any rules when it comes to contractors if you’re in the USA, please read all IRS tax rules. – click here No business owner can be good

How to Use Influencers to Market Your Products

Social media is huge today. If you’re not using social media to market your products, then you’re missing out. And if you’re not using social media influencers to market your products, then you’re making a big mistake. Maybe you don’t know how to do it or are nervous about approaching them, but remember – they want to earn money too, and if you present an amazing product that you know

Marketing Tips to Help Create Demand for Your Products

Marketing really doesn’t have to be difficult or yucky, its not all smoke and mirrors. Marketing can be as simple as providing the information that your audience needs and wants about products and services that make their lives better. It’s really no different than if you told a friend about that great new restaurant downtown. Tell your audience about what’s available for them as well as when and where, and

How To Generate Leads From Your Website

If your website isn’t generating leads for you, then you’re doing something wrong. A website is supposed to be like your storefront on the web. In some cases, if you have solely an online business it is your only storefront and as such it must work. Use these ideas to increase the leads from your website. Add Multiple and Relevant CTAs Having only one CTA on the page in the

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