What Is Clickbaiting?

What Is Clickbaiting?

According to the Urban Dictionary, the term “clickbait” is more than just a headline. It describes content that is misleading in nature, designed only for generating online advertising revenue. The people who use clickbait often try to pique your curiosity in a way that causes you to click on and read the article in question, which is then surrounded by and interrupted by numerous ads. Misleading Headlines You can recognize

The Pros and Cons of Buying Email Mailing Lists

Have you ever considered purchasing an email marketing list? It’s something a lot of businesses think they have to do to boast their marketing efforts. But while there are a possibly a few pros, the trust is, the cons far outweigh any pros to buying an email mailing list. It’s so easy to find your audience today using social media platforms like Facebook, so much so that there is no

Tips for Writing Actionable Title Tags

A title tag is used by search engines and individuals as information to know what is on that particular page. They usually appear in the tab on your browser when you go to the site in question. In addition they are used as anchor text when you share them on social media and in the search results. To create awesome actionable title tags, follow these tips. Install a Good Plugin

Six Steps to Help Measure Your Social Media ROI

Social media marketing can be a highly effective way to ensure that your audience hears about your programs, products and offerings, after all we all seem to use social media. But, if you begin without any sort of plan, it will be hard to know whether what you’re doing works or doesn’t. Each time you decide to do anything on social media, you need to set a monetary or numerical

Simple Ways to Increase Your Email Click Through Rate

You want people to read your emails, answer your calls to action, and buy things from you. But, first you need to work on getting more people to click through the links within your email. You can’t get them to do that if they never read them. Work on Your Subject Lines The first thing that your audience sees when the email goes into their account is the subject line.

Is There Such a Thing as Acceptable Errors When Writing Business Content?

The short answer is yes. The reason is that no one is perfect. There is no contract, no article, no information that you can’t find a mistake in if you look hard enough. Plus, some “mistakes” are in the eye of the beholder. Grammar Police be damned; mistakes happen, and sometimes they’re on purpose to make a point. However, the fact that it’s okay to make mistakes doesn’t mean you

How to Develop an Audience Persona

Audience personas are extremely important from a marketing perspective; in fact, everything begins by understand who exactly your audience is. They can help you gain insight from your audience on matters of segmentations, where to focus your time, which products to develop, how to write your copy, marketing messages and more. It’s probably one of the most important marketing tactics that you can do if you really want to be

Important Factors When Sending Mass Emails

Sending mass emails is the way you send information to your audience. But, there are some factors you need to consider whenever you want to send out mass emails. You cannot just send them to anyone you want, regardless of how you obtained the email address. To be on the safe side, follow these tips. They Must Have Chosen to Opt In When you use an autoresponder system such as

How to Write Good Meta Tag Descriptions

You might not even realize it, but meta descriptions are still extremely useful and while Google says that meta descriptions don’t affect how high your content appears in searches, it will affect whether or not your audience clicks through to your website. And for the record, the more people who click through, the more Google will rate your content as important and rank you higher in the search engines. Why


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