Eight Ways to Use PPC Campaigns to Market Your Business

Eight Ways to Use PPC Campaigns to Market Your Business

Pay-per-click (PPC) campaigns are a great way to enter into online advertising without spending a fortune. You can start with a small budget and as you hone your skills you should start to see a great return on your investment. But before even starting, it’s important to understand all the different goals you can have in mind for your pay-per-click campaign. Build Your Mailing List Email lists are a lucrative

3 Tips for Using Social Video on Facebook

Know the Facebook Community Guidelines Facebook has about the largest audience of any social media platform there is. As such, they have perhaps the strictest rules about what can be shared, who it can be shared with, and so on. The Guidelines (as they call them) are not overly restrictive, they’re just long. Be sure to set aside a chunk of time to familiarize yourself with them before you begin

Leveraging the Reach of Social Media

Social media has become a growing force in the marketing world. It is quickly becoming the best way for companies to reach potential clients and to get their brand out into the market and recognized. It is such a new tactic however that a lot of companies are still struggling to get it right, and often missing out on important marketing opportunities, or simply neglecting a whole demographic of customers.

Business Mindset – Vision and Focus

It comes as no surprise that as a species, we have evolved to be very visual beings. Our sight could arguably be considered our strongest and most important sense, and is largely responsible for our having survived and thrived for this long on our planet. The ability to detect movement, recognize patterns and colors, and perceive shadows with our eyes it what has allowed us to ultimately succeed as a

Closing – Communicate to Win

Out of all the skillsets that are necessary to be a success, communication may be the most important. Think about it. Communication is the only way for us to share concepts, ideas, feelings or plans. It’s the only way we can tell others about ourselves. If you own a business, it’s the only way to attract the attention of new customers and keep the attention of current customers. Since customers

Business Event Promotion Best Practices

Promotion is the name of the game when it comes to a successful business event. Effective promotion means high attendance rates, great buzz about the event and guests who are excited and energized about being there. Less effective promotion means so-so attendance (or worse), a general indifference about the event and guests who are wondering why they are there. Because of this it makes sense to make sure that you

Social Media ; An Introduction to Reputation Management

In today’s world of social commerce, reputation management has never been more crucial. Social commerce basically means integrating social media with eCommerce and the result is a situation where buyers can convince other shoppers to buy and can raise the profile of a product. Meanwhile, shoppers can discuss products with manufacturers and become true fans and sellers can get feedback that allows them to improve their products. All this is

The Importance of Social Media for Business

Many people wonder why so many businesses are getting more and more active on social networking sites such as Facebook, Twitter and Pinterest. This can easily be explained using just a few words. It’s because social media is hot. Here are some important ways social media could be beneficial to your business. Get More Information about Your Customers and Interact With Your Audience All successful businesses always strive to learn

You Must Have an Email List Today to Be Successful Online

An email list is simply a collection of email addresses that are given to you with the implied permission that the recipient is will to receive emails from you. Sometimes prospects fill out a form to get a free item, subscribe to a newsletter or make a purchase and enter their details. All of these emails are collected into a database that allows you to easily send out messages both

How Much Time is Spent on Social Media?

Do you often find yourself browsing your favorite social media sites when you know you could be doing other things? You’re not alone. According to recent studies, the average American spends 18% of their time online browsing social media sites. The most popular social media sites are the obvious platforms – Facebook, YouTube, Tumblr, Pinterest, and Twitter, in the order of the amount of time that people spend on those


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