Why Business Networking is Important

Why Business Networking is Important

Every single business owner should in my opinion actively utilize business networking, if for no other reason than the simple fact that it helps you generate revenue which leads to profits and let’s face it, that’s one of the main aims of business. The amount of profit a business generates is often used as a measurement indicator of how successful a business is, and everyone in business strives for a

Content Marketing and Link Baiting

“Link baiting” is a term often used to describe one of the best and most effective forms of link building and despite having earned something of a bad reputation, it’s nevertheless an extremely powerful tool when used ethically. What is Link Baiting? Link baiting is the process of creating content that is designed to attract or generate organic leads from your audience. In other words, it means that the content

Why Content Marketing is Perfect For Any Business

Content marketing is perfect for any business, it involves writing engaging content that delivers real value to your audience and that will bring them back to your website time and time again as they seek out more and more content. If you think of search engines, they were invented to search and easily locate content that best meets their needs. From a content marketing perspective this is very useful, because

Where Does Emotion Play a Part in the Customer Experience?

As a business owner you no doubt understand that emotion plays a key role in your customers overall experience with your business, and you no doubt take this into consideration when mapping and planning your customer experience… because let’s face it, the journey every customer takes with your business is emotional. Why Emotions Are Important The reason emotion is such an important issue, is that it’s a vital part of

Ways to Research Your Current Customer Experience

Is the actual experience you deliver your customers in-line with the experience you’re actually trying to deliver? There’s only one sure way to know and that’s to talk to your customers and this means conducting research. You need real, factual, objective data from your customers on which to base your decisions. Your own assumptions aren’t enough as your biased and just too close to your business, let look at a

Will ‘Click Bait’ Titles Help Your Content Marketing?

If you create really high quality content that your audience find useful to the point of being something your audience feel almost compelled to share with their friends and family, this is often to as referred to as “link bait.” If you get it right, link bait will generate numerous links for you, whilst also being shared on every social media platform know and who knows, if it’s really good

Why You Need a Branded Customer Experience

If you’re doing things right, your brand tells your customers; “This is the unique thing we do, that nobody else does.” It sets you apart from your competitors and, in your customer’s mind, expresses why you’re the best at what you do or the only one that does what you do, the way you do it. Your brand and the experience you offer your customers are intimately related. This is

Content Marketing Strategy: Creating User Generated Content

User generated content seems to be one of the most recent buzz phrases to have gained popularity, it speaks of users creating content. Imagine having a website that becomes extremely popular, due to user generated content and all without you the owner, having to put in too much work to create this great content. But what is a user generated content exactly? How does it work? How can you encourage

14 Places that Your Content Impacts Your Customer’s Experience

Content is an important touch point between you, your business and your customers. All of the content you create and publish should be considered carefully. Here are 14 places where your content impacts your customer’s experience. Website Content. The content on your website conveys your core values and unique value, as well as offering detailed information about your services and help. Blog. Your blog is a good place to share

Using Social Media to Build Your Online Presence

Perception is everything, especially online and as a business owner this means your online presence is perhaps your most important method to market your business both locally and internationally if you wish. It doesn’t matter if your business is online or not, it has to be represented online and today we’re going to discuss the importance of social media and how a business should establish its identity online. Ensure that


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