Tips for Sharing Your Unique Voice and Vision

Tips for Sharing Your Unique Voice and Vision

Every business large or small is different in some way for every other, even businesses that provide the exact same service or product are different. Businesses do things slightly differently, people are different and interact with others differently, combine this with your unique voice, vision and perspective and you can start to understand what makes you unique. Your website, blog, newsletter and social media are the channels you will share

Ten Lead Nurturing Tips

A sales lead is someone who has in some way expressed an interest in something you have to offer and who has provided their contact information. If you think of a funnel with the wide section at the top, it would look like this. You’re going to generate a lot more leads than you do prospect, and many more prospects than you do customers. When you generate a lead you’re

Remarketing to Change Minds and Convert

Remarketing is an incredibly effective way to connect with all the visitors on your website. It is especially effective for those individuals who’ve visited your website but did not make an inquiry or purchase. This marketing technique allows you to strategically place your targeted ads in front of a defined audience, the same people who previously visited your website. Remarketing can be highly effective, because once a potential customer leaves

The Key to Continual Business Growth and Expansion

One of the best ways to ensure your businesses long term success is to seek to continually grow and expand it. As they say, “if you’re not green and growing your ripe and rotting,” there are many ways you can experience continuous growth and expansion in your business, let’s look at a few. Start a Joint Venture Partnership There is nothing that will push you more than getting out of

Things to Consider When Creating a Content Marketing Plan for Your Blog

Almost everyone that starts a blog, starts one without any thought of developing a content marketing plan for their blog, they are so enthusiastic that they jump right in and simply write article after article until they burn out. Preparing a content marketing plan for your blog will put you way ahead of your competition, because without one you will only ever blog when the inspiration takes hold and you

Are Your Self-Sabotaging Your Own Success?

Are you your own worst enemy? If you’re not experiencing the type of success you want, it is feasible that you’re experiencing some self-sabotaging behaviors. And if you are engaging in these types of behaviors it’s important to identify what you’re doing and to then turn it around. Playing the Waiting Game If you ever hear yourself say, “I’ll be do that when …” then stop it right now. You

Tips for Improving Your PPC Campaigns

Those companies that offer pay-per-click advertising must be amazed at just how much money some businesses waste in useless advertising, I know that I see it every day when using the search engines. If only I could get one tenth of one tenth of all that wasted money I’d be wealthy beyond my wildest dreams. Creating an effective PPC campaign could therefore save you thousands while generating a return on

Cross Selling versus Upselling

Cross selling and upselling are both great ways to add additional revenue to your bottom line, both attempt to encourage the customer to purchase additional products and spend more money. When cross selling a customer will adds in more products from a complementary category that may or may not be related to the same category as the original item purchased, and purchasers aren’t required to make the other purchase to

Lessons from Leaders in Mobile Marketing

The best way to learn anything is from watching what the leaders in the industry do to be successful. You may not have as large a budget as them, or understand as much as them, but you can repeat what they do on your own scale and experience a lot of success. You can learn a lot of lessons from leaders in mobile marketing. TradeMob – This is a group

How to Use the “Dimensions” Report in AdWords

AdWords offers many different reporting capabilities that are of great help in ensuring that your PPC campaigns have the greatest return on investment. One such reports is the “dimensions” report, which offers insights into your audience such as demographics, paid versus organic search, which search terms are working, what time of day people are viewing your website, and much more. Using the Dimensions tab in AdWords is rather easy to


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