Things to Consider and Do before Publishing

Things to Consider and Do before Publishing

As with most decisions you make in business, when you decide to publish a digital magazine it’s important that you do your due diligence about what’s actually involved, before you spend time and money publishing your first digital magazine. It can take a lot of time, effort and resources to produce a digital magazine, almost as much as it takes a printed paper magazine. It’s therefore important to study what

What’s the Difference between Owned, Paid, and Earned Marketing Strategies.

As a business owner when you are choosing different marketing strategies to implement, it’s important to understand the choices you have and how they differ from each other. You basically have three choices when it comes to marketing, namely “paid,” “owned” and “earned” media and you’ll most likely use a combination of all of these, for the best results. Paid Media This consists of promoted posts, promoted updates as in

The Importance of Microtargeting Your Audience

Microtargeting is a marketing strategy that utilizes consumer data and demographics to identify the interests of individuals or small groups of like-minded individuals and influence their actions or thoughts. An important aspect of a microtargeting campaign is to know the preferred communication channel of the targeted individuals. Most people reading this will have experience microtargeting in the form of paid political automated robotic phone calls, and emails from political organizations.

Where Are We Seeing Native Advertising?

Today you can see examples of native advertising on many popular websites such as, Huffington Post, The Onion, Fast Company, The New York Times and various local newspapers, as well as other popular online magazines and websites. The way you can spot native advertising is that it does not look like an advertisement or the old-fashioned advertorial. Instead it’s often sponsored useful content that does not read as an

Team Building Activities That Help Employees Increase Their Self-Awareness

Team leaders are often put in the position to help with team building activities that will help their employees increase their self-awareness. They know that team members who feel good about themselves are able to focus better, take less time off and are generally better able to get along with their coworkers. On the other hand those with low self-awareness can make more mistakes, hesitate in doing their best and

Trends and Stats for Digital Magazines

There are numerous different trends and statistics available for digital magazine publishers. It’s in your interest as a digital magazine publisher to keep up-to-date on these trends and statistics so that you can stay ahead of the game and publish the best magazine you’re capable of publishing for your chosen audience. It’s obvious anyone that things are changing in the publishing world due to the easy entry into publishing through

The Part Outsourcing Plays in Running a Successful Business

Outsourcing at least in my industry has been hijacked in recent years with everyone assuming that businesses that outsource are sending web development work overseas to cheap labour markets. However more outsourcing is done locally than abroad just look at who does your accounts, bookkeeping and compliance, chances are some or all of this is outsourced. Outsourcing is way more than this, in fact outsourcing is an important part of

Publishing Your First Digital Magazine

Once you’ve decided to publish a digital magazine it’s beneficial to understand a few key factors that can turn a typical digital magazine into something really works with your business. You might want to increase your audience, give more benefits to your current audience, and find new income streams via either a subscription to your magazine or advertising revenue. A successful digital magazine potentially brings you lots of opportunities, here

How and why businesses make use of Scent Marketing to boost sales

In the world of marketing, businesses have essentially made use of every sensory avenue they could think of, from sight to sound to touch, to convince customers to buy their product or to create a positive brand image. One of the less travelled avenues that are gathering traffic today is the olfactory kind, and retailers all over the world are trying to find that perfect smell of success to boost

To Tweet or Not to Tweet

I’m based in Perth, Australia and I speak to lots of people in business and I am always amazed when I mention Twitter as I often hear back that they don’t understand Twitter and that it just isn’t for them as it not really relevant anymore. The fact however is that I have and continue to experience great success with Twitter, my following grows week on week and I generate


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