What Your Unique Selling Proposition Means to You and Your Customers

What Your Unique Selling Proposition Means to You and Your Customers

Creating your unique selling proposition (USP) is one of those grown breaking moments that helps set a business up for long term success. The process of working out what your USP is and writing down your beliefs and values, and aligning them with your business goals and strategy, will help you to create an action plan for success. If you really don’t understand why you do something, and you can’t

Minimizing Conflict Among Team Members

With any group project, there will inevitably be some form of conflict among the team members. As a team leader, you need to be prepared to resolve and minimize these differences when they crop up. Conflict resolution includes the standard approach of what steps you normally take to encourage people to work towards an agreeable solution. And an escalation procedure of the steps you will take when the members can’t

Mistakes People Make When Trying to Get a Promotion

Do you know why you’re being overlooked for the promotion you’ve been dreaming about and working towards? Have you taken the time to understand how the promotion system at your company works? You’ve put in the time and work but you get passed over each time.  So what mistakes are you making when trying to get a promotion? The answer may surprise you. It’s not because you’re not working hard

Ten Ways to Have a Much More Productive Business Meeting

I used to be a senior manager in charge of five hundred people and with a multi-million dollar budget we used to hold meetings upon meetings and for the most part they are the biggest waste of time possible. Have you heard the saying, if you don’t want to do any work hold a business meeting… that’s often not far from the truth and some companies actually hold meetings about

Steps to Create Your Business Mission and Vision

There are numerous reasons you might need to create a business or mission statement for your business, sometimes you’re creating it to motivate your business colleagues, yourself and also stakeholders. At other times you might create a business mission and vision to help you understand how to better market to and provide value to your audience. It’s actually possible to create a business mission and vision that aligns all your

Strategies for Hiring Great Employees and Contractors

Hiring new employees, taking on casual staff, contractors or even outsourcing is an important way to expand your business. Each person you hire or contract with, can potentially be a duplicate of yourself so that you can expand your business in a smart way, without working harder. But, it’s important to ensure the people working with you, help lower your stress levels while expanding your business and giving you more

What Type of Business Coach Is Right for You?

When selecting a business coach it helps to have some insight into your own personality to know what type of coach will help you get to where you want to be. There are many styles of coaching which you should be aware of, because the wrong type of coaching may actually cause your more harm than good. An Innovator Coaches who are innovators have a system already set up that

How to be an Exceptional Leader During a Crisis

Every business experiences a crisis at some point, it can cause fear, anger and make you anxious if you’re in charge of leading others. Most owners and employees expect you to set aside your own fears, staying calm and lead with confidence. You need to know how to lead without panic in a crisis and to find effective solutions quickly. Most people let their feelings spiral out of control during

Things to Do with Your Hands to Influence Others during a Conversation 

I was at a business presentation last week and the speaker gave a great speech however because he put his hands in his pockets, he gave the impression that he wasn’t all that interested and as a result I quickly lost interest in what he had to say. The gestures you make with your hands sends a lot of messages to those around you, sometimes you accidentally send messages that

Is SMS Marketing Right for Your Target Audience?

When embarking on any kind of marketing, the very first thing you need to do, is to determine if the proposed method of marking is right for your target audience. If it is right, then you’ll need to determine how best to get started testing your assumptions to ensure your marketing campaign will work. SMS marketing is not different and it is used by a variety of different businesses and


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