Who Uses Pinterest?

Who Uses Pinterest?

Pinterest tells us that according to their demographic data, almost seventy percent of their users are women between the ages of twenty-five and thirty-four, and about half of them have children. Consider that for a minute, if your business is marketing to this niche audience then you need to be using this social media network. Pinterest users spend roughly fifteen minutes per day on the website, they share a variety

Selling to Women, What Motivates Women to Buy

Selling to women is something every online business owner needs to consider, according to the Marketing to Women Conference, eighty-five percent of buying decisions are made by women. This is a massive market segment that you simply cannot ignore or just hope to please, it’s therefore an important aspect of online marketing. With more than ninety-four percent of these women having access to the internet, it becomes clearer that you

What Does Responsive Design Mean?

Mobile devices are everywhere you look and this means that everyone is using mobile devices to access websites and information, it’s therefore imperative than ever to build all your websites to be responsive. You have after all just a few moments to convince your websites visitors to answer your call to action, so you don’t want to mess up your chance with a website that is not designed to be

How Do Men Shop What Motivates Men to Buy

How do men shop, in my experience men tend to think logically when making purchase decisions. Men tend to determine that there is a problem, they evaluate the alternatives, and then they make their purchase. Most men are motivated to buy anything based on a perceived need. Once men recognize the need or identify a problem that needs to be solved, they go through information seeking. What do they know

What Makes a Good Responsive Website Design 

Everywhere you look people have mobile devices, which coupled with different monitors, and browser types, its imperative today to design your website so that it is a responsive website design. That way no matter what device your users choose to view your website with, it’ll still be beautiful, useful and will work well. When designing your website to be responsive, there are several elements you should consider. Clear Navigation Is

Tips on Selling to Men

When selling to men remember that men care a lot about whether or not something works and how it works, they don’t really care as much about the story of how the business came to be, or the emotional connections they can make by purchasing the product or service. Men care about how the purchase benefits them, whether or not they can get in and buy the item quickly or

Tips on Selling to Women 

If you’re a married man you’ll understand that women make about eighty percent of all purchasing decisions, it’s therefore important to understand who your market is, as you seek to cater to the women in your target audience especially if you are selling to women. It really doesn’t matter if you sell motorcycles, air conditioners, or digital products, catering to women should be an important aspect of your marketing strategy.

Hosting Account Security Basics

No matter how secure you keep your website, it can still get hacked and you should work on the basis that eventually it will be. Even if you constantly scan your computer and update your security, there’s still a risk, especially if you use a shared web hosting company. Keeping a network secure is actually a two-pronged attack, it takes effort from both you and the hosting company. Many people

Why Your Business Needs a Responsive Website 

With over half of all local searches being performed by users with mobile devices, and mobile devices outselling personal computers, it becomes clear where the future is heading, in fact it’s not heading there, and it is already there. Think about how you feel when you search for something on Google, then try to click through and realize you cannot read the story on your mobile device because the website

Using Pinterest to Connect with Your Niche 

Just like every other social media network when it comes to being able to search for people to connect with, Pinterest makes it easy for you to connect. Simply go to Pinterest and use the search bar to search for any keyword or keyword phrases about people, places or things you already know are of interest to your target niche. Conduct a Search For instance, if want to connect with


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