Visual Content Marketing

Visual Content Marketing

Visual Content Marketing Mention content marketing to most people and they thing of content marketing as producing text based content, typically blog posts, product reviews and education material. While that is true, that’s not all content marketing is. Engaging content also consists of images, infographics, logos and other visual elements of your business, such as your website’s or blogs look and feel. All these visual elements matter when it comes

Using Local Meetups to Increase Authority

Using Local Meetups to Increase Authority A “meetup” doesn’t have to be through the group “meetup” online. You can plan one through Facebook Events or other methods, but using Meetup.com is a good idea. It’s a great way to get the word out about your event. Meeting up with people locally is a great way to make connections and increase your authority. I personally love to network and I’m a

Connect with Your Audience Using Case Studies

Whether someone is selling laundry detergent, self-help books, coaching, or business advice, case studies go a long way to helping prove a concept and create new, satisfied customers. This, ironically, will produce more case studies. The whole concept of case studies is self-perpetuating and they can go on continuously if you want them to. Advantages of Using Case Studies The good things about case studies are that they’re customer focused,

Content Marketing – Using Different Types of Content

Content Marketing – Using Different Types of Content The trouble with content marketing is coming up with a constant stream of content for your blog, especially if you aren’t aware of all the different types of content you can create. Once you realize that almost any type of content can become a blog post, it’s easier to create a lot of different content. Content Marketing – How to Posts These

Is Your Website Password Safe – Some Do’s and Don’ts

Is Your Website Password Safe – Some Do’s and Don’ts I’m paranoid about website security as I get to use a lot of monitoring tools and I can see just how many times per day someone tries to get into the websites I look after. It takes some highly sophisticated tools to keep your website safe, but proper password management can make a tremendous difference. It’s incredibly easy to guess

Is Your Marketing Working, the Analytics That Matter Most?

Is Your Marketing Working, the Analytics That Matter Most? Most marketing strategies and business strategies work along the lines of, market, measure, modify and repeat. However deciding on which analytics (measure) matter the most is an important step in helping you to determine if the marketing strategy you have is working and producing the results you expected and want. You will need to understand why you exist, what your goals

Simple Ways to Create More Fresh Content

Simple Ways to Create More Fresh Content As most of my clients are members of business networking groups they understand the importance of getting out there and engaging other local businesses, this fellowship from other businesses is what leads to future sales. This is exactly the same with content marketing, you have to put it out there and engage your target audience. Having unique, interesting, compelling and fresh content is

Trade Secrets to a More Successful Blog

Trade Secrets to a More Successful Blog You’ve all heard from me about content marketing and the need to write content and post it on your website, however to be effective and to maximize your returns you need to have a plan about what you’re going to produce content on, what format this content will be in and what your goals are, without knowing the point (goals) of your content

The Tools You Need for Website Security

The Tools You Need for Website Security It never ceases to amaze me how many otherwise sensible business people that have locks on their doors and safes to keep confidential information in, don’t have any security measures at all associated with their website. This seems to cross all businesses and all industries even those associated with security in many instances. Website security tools should be a basic component of any

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